Bachelor of Arts in Journalism & Mass Communication – BA(JMC)
About Course

BA(JMC) is a three-year programme and the main objective of the course is to make the learners understand the ways through which one can communicate his ideas with masses. The course aims to prepare students to be able to recognize and analyse the problems in their localities and effectively design media strategies that will provide solution to these problems. The curriculum enables the student to use media to present plan of action that can meet the expectations of the target audience. As new technologies have provided the media persons a place to experiment by opening new vistas for them, upon completion of the programme, the candidate gets a concise and clear picture of diverse aspects of journalism, advertising, public relations, filmmaking and event management.


3 Years

Course Outline

Communication in Real World/ Media Regulation and Professional Ethics/ Print Media Development/ Design and Graphics/ Photography/ Broadcast Journalism/ Reporting and Editing/ Sports Journalism/ Business Journalism/ Health Journalism/ Media Research/ Basic of Camera, Lights and Sounds/ Digital Media/ Event Management/Documentary and Filmmaking/ Creativity and Campaign Planning/ Public Relations and Corporate Communication/ TV Journalism

Career Options

Advertising, Marketing, Academics, Reporting, Production, Marketing Research, Social Media Marketing, Video Editing, Content Writing, Creative writing, Copy writing, Advertising, Filmmaking, Event Management and Public Relations.

Eligibility Criteria

The Candidate should have passed the 10+2 examination conducted by the CBSE or equivalent examination from a recognized board with a minimum of 50% marks in aggregate.

Fees Structure
First Year Fee Rs.1,40,000/-
SEMESTER-I Rs.70,000/-
SEMESTER-II Rs.70,000/-