A Bachelor’s of Journalism and Mass Communication (BJMC) is a professional course for all the aspiring students who want to explore the creative fields of the media and reporting. Allowing the students to get as much exposure as possible, this course comes with a lot of plus points, a wide variety of jobs being available for the graduates being one of them. Second, unlike other courses available in the market, a bachelor’s degree in journalism & mass communication allows students to discover themselves through their art and craft. The growth possibilities after pursuing this course are endless. K.R. Mangalam University (KRMU) offers the best degrees in journalism. 

In this blog, we will explore every important thing that you must know before taking admission in a BJMC programme. We will also understand what sets KRMU apart when it comes to pursuing a bachelor’s degree in journalism & mass communication course. 

What is Mass Communication?

Mass means a lot of people, while, on the other hand, communication means the exchange of information through some medium. When these two words come together, it becomes mass communication, meaning imparting and exchanging information through a medium to a large number of audiences. The modern example of mass communication is the internet, where you’re reading this blog. Other examples include television, newspapers, radio, and books.

Journalism is a part of mass communication which offers the opportunity to travel to different locations to cover stories, research, take interviews, socialise and network more. But it is serious work, as it requires authenticity and accountability of the news coverage and the information shared.

Why Choose KRMU for BJMC?

Let’s explore the reasons why K.R. Mangalam University should be your top choice for choosing the bachelor’s degree in journalism and mass communication and why KRMU is better than its competitors.

Exposure to Global Communication

K.R. Mangalam University has collaborations with many universities world wide, and the partnership results in sharing of diverse cultures, languages, and knowledge by working on projects like research papers, documentaries, podcasts, vlogs and many more together. The international collaborations are available not just for the students but for the faculty as well. 

Hands-on Guidance

KRMU also puts an emphasis on gaining practical knowledge along with theoretical studies. The university faculty comprises industry experts, and renowned academicians who are always available to help and guide the students. The guidance is also available on portfolio development with chances to showcase students’ work and allow participation in various activities and events.

International Paid Visit

Every year, KRMU sends selected students for fully-sponsored summer school programmes at prestigious European universities.  Some of the big names with which K.R. Mangalam has a collaboration include the University of Plymouth (England), University of Houston (Texas, USA), Hubei University (Wuhan), and many more. 

Diverse Curriculum

K.R. Mangalam University includes a curriculum that integrates contemporary media trends, and sustainable practices. Students of the Bachelor’s in Mass Communication have to create print, and audio visual content in various forms like short films, podcasts, magazines, motion graphics and AI-driven anchors as well. We focus on advanced knowledge and skills, problem solving and critical thinking, eventually on the real-world application & internships.

100% Placement Assistance

We provide 100% placement assistance to our students. We promise the students to help them get a job which is suitable for them. Through our Career Development Centre (CDC), we make sure that the students are already ready for the real world so we prepare them for the interviews by taking mock tests. We provide career counselling, career skills, tech skills, and industry engagement. Soft skills like body language, professional grooming, and etiquette are also taught. Some of the companies who have a tie-up with us are Network 18, Outlook, NDTV, ABP News, and many more.

Course Details

The bachelor’s degree in Journalism and Mass Communication at KRMU is a three-year course, which focuses on strengthening the fundamental basics of media for students and helps them to gain realistic skills to take on diverse media related roles. The semester-wise syllabus of the BJMC course is as follows: 

YEAR 01

Semester 1	Semester 2
Communication in Real World	Digital Photography and Imagery
Computer Applications in Media	Minor-II
Computer Applications in Media Lab	Open Elective
New Age Life Skills-I	Summer Internship
Reporting and Editing for Print	Media Ethics and Laws
Minor-I	New Age Life Skills-II
Reporting and Editing Lab	Value-Added Course
Value-Added Course	–

 

YEAR 02

Semester 3	Semester 4
Film Appreciation and Cinema Studies	Advertising and Integrated Marketing Communication
Minor-III	Graphic Design & Visualization
New Age Life Skills-III	Advertising Lab
Value-Added Course	Open Elective
Radio Program Production	Summer Internship
Radio Program Production Lab	Television Journalism and Production
Open Elective	Minor-IV
Evaluation of Summer Internship	Television Journalism and Production Lab
–	Value-Added Course

 

YEAR 03

Semester 5	Semester 6
Communication for Development	Event Management
Digital Media Marketing	New Media Technology
Digital Media Marketing Project	Event Management Project
Public Relation and Corporate Communication	Global Media Scenario
Minor-V	Minor-VI
Evaluation of Summer Internship	Specialization Project

 

BJMC Eligibility Criteria: Must have passed 10+2 or equivalent examination from any recognised board/university in any stream with a minimum of 50% aggregate marks.

Programme Fee Per Year: Rs.1,60,000

Careers with a BJMC Degree

Reporter/Journalist

Reporters and journalists research and collect news and eventually prepare it for printing in the newspaper, magazine, or blogs, or broadcast it on the television or the internet streaming websites. It is a tough job because reporters have to follow ethics and certain principles to gather the right information before it could be shared with the world. The profile involves frequent travelling to various places, interviewing people, and researching a particular subject. 

Average Salary*: ₹2.5 – ₹12 LPA

Anchor

People who present news programmes, TV shows, and radio discussions are called anchors. They’re basically responsible for the presentation of the show; they could be called the face of that programme. For example, Arnab Goswami is the face of Republic TV, and RJ Raunac is a radio jockey at Red FM.

Average Salary*: ₹10 – ₹25 LPA

Public Relations & Advertising

PR people are responsible for managing the image of the company and the institution they’re working for; sometimes they can work as freelancers as well to manage a brand’s image in the market or help the brand change their reputation, while advertising professionals are the ones who help in advertising the company products, calculating the ROIs (Return on Investment) on the ads, choosing the right platform, and creating and calculating budgets. Piyush Pandey and Prasoon Joshi are two top advertising people from our country.

Average Salary*: ₹6 – ₹12 LPA

Content Creators

This is a relatively new field, creating content for social media and microblogging websites like Twitter (now X), Instagram, Snapchat and many more. It is not as easy a job as people think. It requires a lot of creativity and talent. It is one of the best options for the graduates after pursuing a bachelor’s degree in journalism & mass communication if they want to start something independently. Many influencers are earning a good remuneration through ads and sponsored posts. YouTube, Snapchat, and X all have revenue-sharing programmes available as well, making it easier to earn on your own.

Average Salary*: ₹6 – ₹50 LPA

Social Media Manager

This role allows you to manage the social media profiles of brands, companies, and celebrities. You have to manage their account, create content, schedule posts, moderate comments, and interact with the audience on behalf of the brand. This job comes with a lot of scope, as brands are often looking for talented and qualified people to help them increase their social media engagement.

Average Salary*: ₹6 – ₹20 LPA

Graphic Designer

As the name suggests, the role of this job is to edit and create images for the brand. Flyers, posters, emailers, social media graphics – everything comes under the responsibility of a graphic designer. Designing skills are a must for this job. The graduate must have knowledge of Adobe Photoshop and its Creative Cloud Studio, plus other market-leading designing software as well. KRMU teaches graphic design to its students of the bachelor’s in mass communication. It is a part of our curriculum.

Average Salary*: ₹3 – ₹12 LPA

Event Manager

Organising and managing events, managing celebrities and coordinating with them and their managers so the event goes according to the plans and nothing goes wrong. Event managers could be of many types; wedding managers are an example. We have an event manager for K.R. Mangalam University as well, who takes care of all the events that happen on the university premises and/or are organised by the university.

Average Salary*: ₹8 – ₹20 LPA

*Note: The salary range mentioned above are sourced from various sources on the internet. Hence, they can vary based on experience, location, and organisation. 

Admission Process for a Journalism Degree at KRMU

If you’re interested in pursuing a bachelor’s degree in Mass Communication from K.R. Mangalam University, we recommend checking the eligibility criteria first. Once the eligibility criteria are ensured, you need to follow the following steps to take admission at KRMU:

• Visit admissions.krmangalam.edu.in to initiate the application.
• Fill in the application form and pay the required application fee 
• Appear for the University Entrance Exam, KREE (if applicable)
• Attend the faculty-led interview  
• After a successful interview, you’ll receive the admission offer letter on your registered email ID. 
• Get enrolled   

Conclusion

Pursuing a bachelor’s degree in journalism and mass communication from K.R. Mangalam University is the best choice students can make, as it offers the best of the best education along with practical skills, a good infrastructure, 100% placement assistance to its students, and a fully paid international trip for selective students to a prestigious European university. We’re the best in class, especially when it comes to pursuing a journalism degree. Get enrolled in K.R. Mangalam University for the BJMC course today!

FAQs

What are the benefits of pursuing a degree in journalism & mass communication?

The most important benefit is that the students get creative freedom. They get to express themselves through their art and craft.

What freelance work opportunities are available for BJMC graduates?

BJMC graduates can do freelancing work in almost all of the respective fields related to their studies. For example, if you’re good with graphics, you can become a freelance graphic designer; if you have a good voice, you can become a voiceover artist; if you’re good with words, you can become a freelance writer or a copywriter.

Can I start a business of my own after pursuing BJMC?

Absolutely! You can utilise the skills taught in the BJMC programme and apply them in your business, like creating the website for your brand, promoting and advertising it through the different advertising mediums, and starting a podcast in the same niche to gather more audience and get better publicity. The possibilities are endless.

How to become a radio jockey?

If you have a thing for commentary and a good voice, you can become a radio jockey. K.R. Mangalam offers its students summer internships in Akashvaani for those interested in becoming radio jockeys.

How to start content creation while studying?

Students can start with content creation while pursuing their BJMC course by applying the techniques taught in the classroom; for example, writing for media will teach you the pyramid style of writing, and using that, you can start writing blogs, or someone interested in photography can learn how to capture good photos, edit them and upload them on micro-blogging websites.

Also Read: BJMC Course​ Details: Eligibility, Syllabus, Admission & Fee