Business analytics is a method of using data to understand the past performances of a business and also analyse it to predict the future trends, which can help the business to make better decisions to earn profit. This helps the businesses to make better and more informed choices and offer the most valued products & services in the market. By analysing data, a business gets to uncover patterns, trends, and insights that might not be immediately notable.

Different types of business analytics help businesses to identify their areas for improvement and optimise processes, which can ultimately make them cost-efficient and help them make strategic business decisions. K.R. Mangalam University (KRMU), Gurgaon, offers the Bachelor of Business Administration (BBA) in Business Analytics, as well as BBA (Hons. / Hons. with Research) courses. In this blog, we will discuss these programmes, along with their fees, syllabus, scope and more. 

Types of Business Analytics

In layman’s terms, Business Analytics is a set of technologies used for solving business problems using analysis of data, statistical models, and respective quantitative methods available and applicable to particular problems. The success rate of these analytics depends majorly on the quality of data available and also on the determination of the exact business goal.

Following are the different types of business analytics:

Descriptive Analytics

It is one of the simplest forms of data processing, using current and historical trends and their relationships. It is used to describe an event, a phenomenon, or an outcome. The best examples use reports on inventory and sales figures. 

Diagnostic Analytics

It is a type of data analytics which focuses on understanding the root causes of events, patterns, or the abnormalities in the historical data. Instead of going into what happened, diagnostic analytics focuses on why it happened, trying to find the underlying factors and reasons.

Predictive Analytics

This type of analytics uses data, different types of statistical algorithms, machine learning and even artificial intelligence at times to predict the future from the historical data. The main goal of this analysis is to provide the probabilistic assessment of the future outcomes and behaviours.

Prescriptive Analytics

It is a type of analytics that focuses on determining the best course of action for a particular situation. It’s kind of disaster management for the businesses, making them well prepared for the real-life problems that a business can face. It makes the company ready and well-equipped to counter the situation. 

Also Read: BBA Business Analytics: Scope & Career Opportunities

BBA in Business Analytics from K.R. Mangalam University

The syllabus of BBA in Business Analytics is carefully designed to provide students with a complete knowledge of the subject, especially technical and analytical proficiency. They teach the importance of business analytics and its significance. KRMU offers this course in two different types that are as follows:

BBA (Business Analytics) with academic support of Ernst & Young (EY)
This programme helps the students to understand the field of data gathering, analysis, interpretation, and visualisation. It also equips the students with the knowledge and skills necessary to make well-informed decisions, which helps with the company’s success. The course is offered in partnership with Ernst & Young. 

Duration: 3 Years

Programme Fee Per Year: Rs 2,10,000 (as per 4th of June, 2025)

Eligibility Criteria: The student must have passed 10+2 or an equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

 

The Business Analytics course syllabus​ at KRMU is as follows:

YEAR 01

Semester 1	Semester 2
Principles of Management	Design Thinking
Financial Accounting and Reporting	Cost and Management Accounting
Introduction to Data Analytics	Open Elective I
Indian Knowledge System	MOOC
Microeconomics	Club/Society
Business Statistics	Data Visualization
Minor I	Economic Environment and Policy
Commercial Laws	MS Excel for Decision Making
–	Minor II

 

YEAR 02

Semester 3	Semester 4
Managing Contemporary Human Resources	Research Methodology For Business
Machine Learning For Business	Enterprise Planning Analytics
AI Tools for Business	Leadership and Team Building
Project Management	Open Elective II
GST and E Filing	Communication & Personality Development
Minor III	Introduction to Financial Management
Fundamentals of Marketing	Idea to Empire: A Project-Based Entrepreneurship Expedition
Verbal Ability	Blockchain
Summer Internship/Research Project	Minor IV
Community Service	–

 

YEAR 03

Semester 5	Semester 6
Sentiment Analysis: Understanding Customer Satisfaction through Text Data	Strategic Management
Predictive Analytics	Financial Analytics
Minor V	Risk & Fraud Analytics
Summer Internship/Research Project	Negotiation
General Awareness for Business	Business Ethics, Values & Corporate Governance
Arithmetic and Reasoning Skills-II	HR Analytics
Sales and Customer Relationship Management	Minor VI

 

BBA (Hons. / Hons. with Research) (Business Analytics) with academic support of Ernst & Young (EY)

This programme focuses on a broad spectrum of modules, such as financial reporting and analysis, business applications of economics, marketing for contemporary business, statistics, and computational data analysis. This course too is offered in partnership with Ernst & Young; EY is one of the leading industries in assurance, tax, and transactions.

Duration: 4 Years

Programme Fee Per Year: Rs 2,10,000 (as per 4th of June, 2025)

Eligibility Criteria: The student must have passed 10+2 or an equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

 

The Business Analytics course syllabus​ is as follows:

YEAR 01

Semester 1	Semester 2
Principles of Management	Design Thinking
Financial Accounting and Reporting	Cost and Management Accounting
Introduction to Artificial Intelligence, Business Intelligence, Data Analytics	Open Elective I
Indian Knowledge System	MOOC
Microeconomics	Club/Society
Business Mathematics	Power BI, Python and SQL
Minor I	Economic Environment and Policy
Commercial Laws	MS Excel for Business
–	Minor II
	Summer Internship—I

 

YEAR 02

Semester 3	Semester 4
Managing Contemporary Human Resources	Research Methodology For Business
Statistics & Computational Data Analysis	Enterprise Planning Analytics (IBM)
AI Tools for Business	Leadership and Team Building
Project Management using MS Excel	Open Elective II
GST and E Filing	Communication & Personality Development
Minor III	Introduction to Financial Management
Fundamentals of Marketing	Entrepreneurship Development
Verbal Ability	Machine Learning For Business
Summer Internship/Research Project	Minor IV
Community Service	Summer Internship-II

 

YEAR 03

Semester 5	Semester 6
Operations Research	Strategic Management
Data Visualization	Financial Analytics
Arithmetic and Reasoning Skills-II	Risk & Fraud Analytics
Summer Internship/Research Project	Negotiation
General Awareness for Business	Business Ethics, Values & Corporate Governance
Sales and Customer Relationship Management	HR Analytics
Minor V	Minor VI

 

YEAR 04

Semester 7	Semester 8
Organisational Structure, Culture and Design	BBA (Hons.) in Business Intelligence and Analytics (BBA BIA)
Supply Chain Analytics	Qualitative Research Methods
Minor VII	Geopolitical Implications on Business
Marketing Research	Cybersecurity
Blockchain	Minor Project
–	Business Intelligence and Analytics
–	Dissertation
–	Multivariate Research
–	Minor VIII
–	Generative AI

 

Business Analyst Scope in India

• Business Intelligence Analyst: Average Salary: ₹8,00,000 per year*

• Market Research Analyst: Average Salary: ₹7,50,000 per year*

• Data Analyst: Average Salary: ₹7,40,000 per year*

• Risk Analyst: Average Salary: ₹7,05,965 per year*

• Data Scientist: Average Salary Range:  ₹10-36 lakhs per year*

• Digital Marketing Analyst: Average Salary: ₹6,35,000 per year.*
  

Note: This data is collected from the internet and the actual salary may vary.*

Why Choose KRMU to Pursue a BBA in Business Analytics?

K.R. Mangalam University offers several standout features in its BBA in Business Analytics programme, making it a top choice for aspiring business professionals. Some of the key highlights include:

1. International Exposure: Selected students get a chance to go in a fully paid international summer school programme for 2-3 weeks at prestigious European universities.
   
2. Industry Tools Training: The students get hands-on learning with tools like SAS, Tableau, and R. KRMU believes in not just focusing on theory, but also gaining practical knowledge.
   
3. Corporate Connect: The university organises guest lectures, seminars, and events with top-level experts in the industry who are always available to help and guide the students. Every year top companies, MNCs and organisations visit the university campus for placements, offering students good internships and placement opportunities.
   
4. Certifications: Training in design thinking, risk analytics, predictive/prescriptive analytics, and corporate awareness is provided to students from the university.
   
5. Highly Qualified Faculty: The university has top-level and highly educated faculty members who have expertise in their respective fields and are available to mentor the students throughout their time on the campus.

Admission Process for BBA in Business Analytics at KRMU

If you’re wondering how to get a BBA in Business Analytics degree and are interested in pursuing management & commerce courses, K.R. Mangalam University is the best choice for you. We recommend checking the eligibility criteria first. Once the eligibility criteria are ensured, you need to follow the following steps to take admission at KRMU: 

• Visit admissions.krmangalam.edu.in to initiate the application
• Fill in the application form and pay the required application fee 
• Appear for an entrance exam, KREE (if applicable)
• Attend the faculty-led interview
• After a successful interview, you’ll receive the admission offer letter on your registered email ID
• Get enrolled

Conclusion

A BBA in Business Analytics provides a good opportunity for the student in their career growth, as well as the opportunities that are also endless once graduated. K.R. Mangalam University, one of the top universities in Delhi NCR, offers the course in two formats: one with (Hons.) and the second one (Hons. with Research). The former is a three-year course, but the latter with research is four years; the students get to study different types of business analytics during their time at the campus.

FAQs

What is the difference between Business Intelligence and Business Analytics​?

Business Intelligence focuses on past and present data to inform the current decisions & operations, while on the other hand, Business Analytics goes further by studying the historical data to predict the future of the companies and help them to earn profits.

What does a Data Scientist do?

A Data Scientist collects a large number of datasets to study and analyse, then predict the future outcomes of a business.

How does academic support from Ernst & Young (EY) help the students?

EY helps with training in fintech specialisation modules through classroom sessions, and students also get an opportunity to engage in hands-on sessions and real-time case studies.

Also Read: BBA Business Analytics: Admission, Syllabus, Fee & Scope