SOMC KRMU Faculty Dr. Rajat Gera

Faculty

Our Faculty enable students with the wealth of information that is available today and help them develop skills that will equip them for life

Dr. Rajat Gera

Professor & Dean -Management & Commerce

Interest Area(s)

  • Service Quality
  • Consumer behavioral outcomes
  • Green consumer behavior
  • Technology adoption
Rajat Gera is Ph.D. in Management (2014) from University School of Management Studies, Guru Gobindh Singh Indraprastha University,New Delhi and PGDRM (Marketing) from Institute of Rural Management Anand (IRMA),.(1990-1992, Full Time)  and B.Tech. from Allahabad University. He has over 30  International and National publications and is the author of two books. He has authored cases which have been published by Richard Ivey Business School and (available at Harvard Business School Publishing) and London Business School, UK. He is visiting faculty for “Centre for Marketing”, Asian Minor studies, Fontys University, Eindhoven, Netherlands, under the Erasmus Mundus scholarship program of European Commission and at ISS KIMEP, Almaty, Kazakhstan.
 
He has industry experience of over six years with leading Public and Private sector companies in Sales and Marketing and Operations. He has been associated with Management development programs for BP,BHEL, BEL, NTPC, ONGC, Airtel, Vodaphone, and various other organizations of repute. 
His areas of research interest are modeling the linkages of service quality with behavioral intentions, e-service quality, service quality structure and measurement, e-learning and corporate reputation. 
 
Some of his achievements are Associate Fellow-Euro Med Academy of Business, 2013-2014, Euro Med Research Institute, Greece, Third ranked case in Case competition by Aditya Birla centre , London business school, 2010. (Gera, R., “Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively” and Erasmus Mundus scholarship for teaching in 2010. His research paper Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India", published in the International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) 8 (3),  was selected as the outstanding Business and Management article for 2017, Tenth Annual Excellence in Research Journal Awards, by IGI Global.
 
Throughout First Division: 
 
  • 2014: University School of Management Studies, Guru Gobind Singh Indraprastha University Sector 16 C,Dwarka, New Delhi, Delhi 110078
  • Ph. D awarded on topic “Investigating the link between service quality, customer satisfaction, value and behavioural outcomes in retail banking and financial services” ( in the area of Services Marketing) 
  • 1990-1992: Institute of Rural Management ,Anand (IRMA) -ranked amongst the top ten BSchools in India for last 20 years PGDRM with dual specialization in Marketing and Finance • Secured B grade which is grade 3 on a scale of 4.3 • Ranked in first ten in batch of 90 participants 1984-1988: Allahabad Agricultural Institute, Naini, Allahabad affiliated to Allahabad University.
  • B. Tech (Agricultural Engineering) from Allahabad University ; Secured First division which is cumulative above 65% 
  • 1984 AISSCE from CBSE, from The Air Force School, Subroto Park, New Delhi - Secured above 70% aggregate and above 80% PCM (Physics, Chemistry, Maths) 
  • 1982 AISCE from CBSE, from The Air Force School, Subroto Park, New Delhi - Secured above 60% aggregate
Employer Position held From           To Nature of Duties Teaching /  Research/Industry
MP OILFED,(MP State Oilseeds Federation), Bhopal,  Management Trainee 1992 Sept 1993 February Industry  (Sales Management) Branch Office 
S M Dyechem Management Trainee  1993 Mar 1995 Feb Industry-Sales Management 
Maxworth Orchards (India) Limited  Deputy Manager 1995 1999 Office Administration, Project management, 
Mar July
BDS Institute of Management, Meerut Assistant Professor, 1999 2000 Teaching and Institutional Building
August July
BIMTECH , New Delhi Assistant Professor  2000 August 2002 Teaching courses : Marketing Management, Sales and Distribution Management, Consumer Behavior, Retail Management, Exam Controller, PGP Chairperson
September
IILM Lodhi Road Assistant professor 2002 September May, 2003 Teaching Subjects like Marketing Management, Sales and Distribution Management, Consumer Behavior, Services Marketing
FORE School of Management, New Delhi Assistant Professor  2003, may 2005, November Teaching Subjects like Marketing Management, Sales and Distribution Management, Consumer Behavior, Services Marketing
IMT Ghaziabad Associate professor and PGP Chairperson Dec-05 Jun-12 PGP Chairperson 2011-12,PGP PT Chairperson 2005-6), Teaching, Research, Academic Administration, Consultancy
Asia Pacific Institute of Management  Associate Professor  Jul-12 Aug-13 Teaching, Research, Area Chairperson-Marketing, PhD Programme Co-ordinator, Area Chairperson-Marketing
Galgotias University, Greater Noida, UP Professor 2013 September 2015, Teaching, Research, Area Chairperson-Marketing, International Relations Co- Ordinator, Examination Co -ordinator.
And Chairman International Linkages, Exam Co ordinator for Management  June
Apeejay Stya University, Gurgaon Professor and HoD 2015 July 2016 HoD Management, Overall Academic administration of School of Management for PhD, MBA and BBA programs
January
Manav Educational Institutions, Faridabad, Haryana, Feb 2016 to Dec 2020 Professor and HoD, Department of Management, Manav rachna University 2016 2019 February HoD, Department of Management and Commerce, Academic Council Member, Management Committee Member,  DRC Chairperson, Overall Academic administration of Department of  Management and Commerce for PhD, MBA and BBA Programs
February
Professor and Director –Research, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana 2019 31-Dec-20 Teaching, Research, Academic Administration
March Academic Council Member, MDP Coordinator, DRC Member
Jain Deemed-to-be  University, Bangalore, Karnataka Professor-Management, leadership and Innovation 7-Jan-21 5-Feb-22 Teaching, Research, Academic Administration. Courses taught Digital Strategy and Innovation, Digital Marketing , Marketing of Financial Services
K R Mangalam University, Gurgaon, Haryana Professor and Dean, School of Management and Commerce and Officiating Dean, School of Hospitality Management and Catering Technology 7-Feb-22 Till date Academic leadership, Teaching, Research, Academic Administration. Courses taught Digital Strategy and Innovation, Digital Marketing, Operations management for Business productivity, Strategic Management

 

Patent No

Filed/Published/Granted

202211008825

Under Examination

358311-001

Published

357140-001

Under Examination

 

358477-001

Under Examination


PhD Supervised


PhD Guidance as Supervisor/co supervisor

Awarded

PhD awarded to Samriti Mahajan, for thesis titled A Study on the relationship of Consumer Attitude with Behavioural Intention in Green Food Product in February 2021

PhD awarded to Priyanka Chadha for thesis titled An Empirical Study On The Determinants Of Usage And Adoption Intention And Behavior With Regard To Mobile Shopping Application In India in February, 2021

PhD awarded to Raman Tiwari, on July , 2021 for Thesis titled Modelling of sales forecasting, Segmentation and customer loyalty in e-commerce

PhD awarded to Radhika Malhotra for thesis titled Impact of Customer Relationship Management on Customer Loyalty in Luxury Hotels in March 2022

Scholars being supervised/Co Supervised

4 scholars of K R Mangalam University and one scholar of Amity University, Noida, UP

 

Conference Papers (International and National)
 
  • Kusuma and Gera R., Green Human Resource Management: A Narrative Review (2000-2020) and Future Research Directions in A Virtual International Conference held on 10th March 2021, organised by Student Research Development Cell – Shodha, School of Commerce, JAIN (Deemed-to-be University), Bengaluru
  • Gera, R., & Chadha, P. (2021). Systematic review of artificial intelligence in higher education (2000-2020) and future research directions in GLOCER, 2021, University of South Florida, USA 
  • Gabba, R, Gera R, (2021), in 3rd International Conference On Global Business Strategiesfor Sustainability (GLOBUSS - 2021) "Managing Businesses in the Time of Crises" August 27-28, 2021 by Amity School of Business, Noida, 
  • Kusuma and Gera R., Green Human Resource Management: A Narrative Review (2000-2020) and Future Research Directions), in 3rd International Conference On Global Business Strategies for Sustainability (GLOBUSS - 2021) "Managing Businesses in the Time of Crises" August 27-28, 2021 by Amity School of Business, Noida,
  • Alok K and Gera R, Shopping tourism and tourist shopping (2000-2020): a narrative review and future research directions, 3rd International Tourism and Retail Service Management Conference (TRMC2021)., Sept 2021 by School of Hospitality and Service Management at Sunway University in partnership with Macao Institute for Tourism Studies (Macau, SAR-China) University of South Carolina (USA) and Nankai University (China)
  • Gera R and Alok K, in Virtual International Conference., Redefining and Transforming the Role of Higher Education for Sustainable Development on sept 30, 2021 by Faculty Research Cell - Samshodhana, School of Commerce, JAIN (Deemed-to-be University). 
  • Gera R and Pruthi, A., 2021, Customer Value In Retailing (2000-2020); A Narrative Review And Future Research Directions, Global Conference on Services and Retail Management, May 12-16, 2021, by University of South Florida, USA and Naples, Italy.
  • Gera R and Chadha P., (2021), Determinants of MSA Adoption Intentions and Usage Behaviour of Internet Savvy and Young Indian Consumers: Insights from an Emerging Market in the Marketing Track in 6th Global Leadership Research Conference 2021, Amity Business School, Noida, India
  • Dr Rajat Gera, An integrated perspective of perceived service quality evaluation for retail banking in India., 2nd International Conference on Business Economics and Finance (BEF 2019), Mar 23-25, 2019
  • Raman Tiwari, Manav Kumar Saxena, Prajna Mehdiratta, KshitijVatsa, Prof. Smriti Srivastava and Dr. Rajat Gera, (2018), Investigation of Artificial Intelligence Techniques in Finance and Marketing" has been accepted for oral presentation at the International Conference on Signals, Machines and Automation (SIGMA’18), February 23-25, 2018, NSIT Delhi, India.
  • Gera R, and Chauhan, P, (2017), A study of strategic management in family business and its impact on firm performance, 1st  International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017
  • Gera R and Kapoor, P, (2017), “The impact of female entrepreneurship on economic growth in India”, 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017
  • Gera R and Agrawal B, (2017) ,” A study of impact of family business demographics, leadership and management style on performance” 1st  International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017
  • Gera, R and Taneja, R (2015), “Modelling the consumer consequences of Website Quality of e- travel sites in India,: International Conference on Innovative Brand Building through Digital Marketing on 30th – 31st January, 2016, IMI , New Delhi, India
  • Gera, R and Batra D K (2015), October 16, 2015, “ Evaluating the structure of e service quality in online travel in India:, 7th National Conference on Business Innovations, Apeejay School of Management, Dwarka, New Delhi, India. 
  • Gera, R, (2011), “Effects of online Service quality dimensions on satisfaction, value and behavioral outcomes,” International Journal of Arts and Sciences conference”, May 29, 2011 to June 3, 2011,BadHofgastein, Austria.
  • Gera, R and Sebastian, V.J. (2010),” “ Investigating the effects of Online service quality dimensions on satisfaction, value and behavioural outcomes,” International Conference on Decision Sciences in Managing Global services, December 28-31, 2010, Management Development Institute, Gurgaon, India
  • Gera, R (2010), “Determining service variable antecedents of behavioural outcomes in Indian Life Insurance services” National Conference on Quality Management in  Organizations, University College of Management Studies, Guru Gobindh Singh  Indraprastha University, Delhi.
  • Gera, R, (2006), “The experiential perspective consumer behavior and Experiential  Marketing,” National Marketing Conference, March 6-7,2006, Lal Bahadur Shastri Institute of Management, New Delhi.
 
Part-time & consulting engagements
  • Academic Expert for MTNL, Delhi for 2009-10,2010-11,2011-12
  • Consultancy assignment undertaken for MTNL in 2008-2009 on customer satisfaction and service quality at SanchaarHaats in Delhi Management Development Programs (MDP/EDP/FDP) – Co-ordinator/Conducted.
  • Delivered FDP in MLI 3rd National level Research colloquium on “Writing a manuscript. 
  • for a journal” organized by iNurture edutech, Bangalore on July 26, 2021. 
  • Programme Co- ordinator for MDP on Code on Wages, 2019, January 15, 2020, MRIIRS ,Faridabad.
  • Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, July 25-26, 2018.
  • Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, June 21-22, 2018.
  • Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, June11-12, 2018.
  • Resource Person for Sessions on : ‘Case Writing’ & ‘Case Analysis’ in Summer FDP on 7th July 2018,in Summer Faculty Development Programme on Pedagogical Changes & Research Methodology’ 7th July 2018, GIBS, Rohini, New Delhi.
  • Programme Director for open MDP on “CSR for PSUs’ with special reference to Companies Bill 2012”,July 11-12,, 2013 held at Takshila, Asia Pacific Institute of Management, New Delhi .
  • Programme Director for open MDP on “CSR for PSUs’, April 25-26, 2013 held at Takshila, Asia Pacific Institute of Management, New Delhi.
  • Programme Director for open MDP on Strategic Marketing and Management of services, July 8-9, 2008 held at IMT Ghaziabad.
  • Conducted programmes and sessions with participants from Defence services, NIITImperia, ONGC, NTPC, BHEL, Canara Bank, Oil India Limited, NHPC, ITDC, Bank of 
  • Baroda, Department of Atomic Energy-Government of India.
  • Empanelled with Engineers India Limited for MDP programmes on Customer Relationship Management for 2012-2013.
 
 Peer Reviewed Journal Publications (International and National) (H-Index-12, I-10 Index-17)
  • Rajat Gera, Priyanka Chadha, and Vandana Ahuja, (2021), Determinants of MSA Adoption Intentions and Usage Behavior of Internet-Savvy and Younger Consumers: Insights from an Emerging Market, International Journal of Electronic Business,(Scopus, ABDC, forthcoming)
  • Rajat Gera, Priyanka Chadha, and Vandana Ahuja, (2021), Mobile shopping apps adoption: a systematic literature review, International Journal of Electronic Business,16:3, 239-261. (Scopus, ABDC)
  • Gera, R., Chadha, P., & Alavi, S. (2021). A Comprehensive Synthesis of Theories of Mobile Shopping Adoption and Narrative Review. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 11(2), 52-74. (Scopus, ABDC)
  • Gera R., Chadha, P , (2021), Antecedents of Indian green consumer purchase intentions and behaviour: a review and future research directions" International Journal of Management practice, 14(4), pp. 485–518 . (Scopus/ABDC) 
  • Rajat Gera, Samriti Mahajan, (2021), Determinant Factors Influencing Green Purchase of Hospitality Management and Catering Technology Intention of Millennial’s in Delhi/NCR and Green Consumer Needs, International Journal of Public Sector Performance Management, (Scopus/ABDC, Forthcoming issue). 
  • Rajat Gera, Sanjeev Mittal, (2020), Developing a measure for evaluation of ethical perceptions of dental practitioners in India, International journal of medical toxicology & legal medicine, Volume : 23, Issue : 3 and 4, pp: 304-321. (Scopus) 
  • Chhabra, M., Gera R., Hassan., R,. and Hasan., S., (2020), An Exploratory Study of Cognitive, Social and Normative Dimensions of Female Entrepreneurship within Transition Economies: Evidence from India and Vietnam, Pakistan Journal of Commerce and Social Sciences, Vol. 14 (4), 1012-1042(Scopus)
  • Raman Tiwari,, Rajat Gera and S Srivastava, (2020),Investigation of Artificial Intelligence Techniques in Finance and Marketing, Procedia Computer Science, 173:149- 157.(Springer) 
  • Gera R., Chadha, P and Ahuja, V, (2020), Mobile App Usage and Adoption- A Literature Review , International Journal of Electronic Business, 15 (2), 160-195 (Scopus) 
  • Raman Tiwari, Rajesh Kumar, Rajat Gera, Smriti Srivastava (2019), On Comparing the Performances of MLP and RBFN on Sales Forecasting Problem, International Journal of Soft Computing and Engineering (IJSCE)’, November, 2019 (Springer)
  • Tiwari, Raman; Saxena, Manav Kumar ,Mehendiratta, Prajnab ,Vatsa, Kshitijb ,Srivastava, Smriti,Gera, Rajat: (2018) Market segmentation using supervised and unsupervised learning techniques for E-commerce applications, Journal of Intelligent and Fuzzy Systems, vol. 35, no. 5, pp. 5353-5363. (Springer) 
  • Gera R, Mittal, Batra, D.K. and Prasad, B,(2017) “Evaluating the effects of Service Quality, Customer Satisfaction and Service Value on Behavioral Intentions with Life Insurance customers in India”, International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), Volume 8, Issue 3 (IGI Global Publications, Scopus) 
  • Sajjan Singhvi, Gaurav Sharma, Rajat Gera, "Candy Confectioneries Pvt Limited (CCL)", Emerald Emerging Markets Case Studies, (2017) , https://doi.org/10.1108/EEMCS-07-2016-0155
  • Vancheswar, V, Batra, D.K., and Gera R, (2015) “Corporate reputation: A study of practitioners in the Indian context,” Corporate Reputation Review, Vol. 18 (4), pp: 261- 276 (Palgrave Macmillan publication)ABDC-C 
  • Mittal, S.,Gera, R. and Batra, D.K.,(2015), “Evaluating the validity of Student Evaluation of Teaching Effectiveness (SET) in India,” Education + Training, Vol. 57 (6), pp: 623- 638 (Emerald publication) 
  • Mittal, S. , Gera, R and Batra, D.K., (2015) “An evaluation of an integrated perspective of perceived service quality for retail banking services in India," International Journal of Bank marketing, Vol. 33 (3), pp: 330-350 (Emerald publication) ABDC-A 
  • Mittal, S. and Gera, R, “Evaluating the structure of Student Evaluation of Teaching Effectiveness (SET) with MBA students of higher education in India”, International Journal of Advance in Research, (Communicated) 
  • Mittal, S. and Gera, R, (2013), “Student Evaluation of Teaching Effectiveness (SET): An SEM study in Higher Education India”, International Journal of Business and Social Science, Vol. 4, No. 10, pp: 289-298. 
  • Mittal, S. and Gera, R, (2013) “Developing and testing a hierarchical model of customer perceived service quality for Life Insurance Services," Asia-Pacific Journal of Management Research and Innovation, Vol. 8, No. 5, pp: 63-76. (Sage Publications) 
  • Mittal, S. and Gera, R,(2013) “Relationship between Service Quality Dimensions and Behavioral Intentions: An SEM study of Public Sector Retail Banking Customers in India,” Journal of Services Research, Vol. 12 No 2, pp: 148-172. ABDC –C
  • Mittal, S. and Gera, R, (2013) “Developing and testing a hierarchical model of customer perceived service quality for Retail Banking Services," Journal of Business Administration, Spring 2013, Vol. 12 No. 1. 
  • Gera, R (2013), Evaluating the relationship of online service quality dimensions with satisfaction, value and behavioral outcomes, African Journal of Business Management, Vol. 7, No. 10, pp. 754-761. 
  • Singhvi S R and Gera R, (2013)‘Wrigley India Pvt. Limited: Leveraging Trade Promotions for Competitive Advantage’, Asian Case Research Journal, Vol. 17, No 1., pp 43-72. 
  • Singhvi S R and Gera R, (2013) ‘Wrigley India Pvt. Limited: Leveraging Trade Promotions for Competitive Advantage, Teaching Note ’, Asian Case Research Journal.
  • Mittal, S., Gera, R. and Singhvi, S. R., (2012) “Study on Salespersons’ Task-related Performance Benefits Perceptions and Satisfaction with Sales Force Automation’, AsiaPacific Journal of Management Research and Innovation , Vol. 8, No. 4, pp: 429–440. (Sage Publications) 
  • Determining teacher evaluations of e-Learning perceived benefits in Indian Schools, International Journal of Technology Enhanced learning, (Inderscience Publications, Communicated)
  • Gera, R and Sebastian, V J, (2012), Linking perceived service quality dimensions, customer satisfaction and perceived value with behavioral intentions in Indian retail banking,” International Journal of Indian culture and business management, Vol. V, No 6, pp: 667-695(ABDC-C)
  • Gera, R (2012), “Bridging the gap in Knowledge transfer between academia and practitioners’, International Journal of Educational Management, Volume 26 No. 3, pp: 252-273.(ABDC-B)
  • Gera, R (2012), “Modelling Consumer Evaluations of e-Learning Solutions Benefits” Singapore Management Review, Vol. 34 No 1, pp: 39(ABDC-C) 
  • Gera, R (2012), Diagnosis of Case “HCL: Challenge of the Laptop Market Vikalpa: The Journal for Decision Makers;Jan-Mar2012, Vol. 37 Issue 1, p140 
  • Gera, R and Singhvi, S. R. (2011), ‘An empirical test of the linkages of e-service quality with e satisfaction and perceived value with e-loyalty-related behavioral intentions in India, International Journal of Services Sciences, Vol. 4, No. 2, pp: 191-2109(ABDC ) 
  • Gera, R (2011), “Effects of online Service quality dimensions on satisfaction, value and behavioral outcomes,” International Journal of Arts and Sciences, Vol. 4, No 12, :pp: 123–140
  • Gera, R and Singhvi, S. R. (2011), “Determinants of e-loyalty-related behavioral intentions of online travel companies in India: an SEM study with Indian consumers”, International Journal of Leisure and Tourism Marketing, Vol. 2, No.4 pp. 353 – 377. 
  • Gera, R and Chaklader, B. (2011), “Integrating Target Costing with Supply Chain Management : A Strategic Perspective,” The Management Accountant, September, pp: 763-765
  • Gera, R. (2011) "Modelling e-service quality and its consequences in India: an SEM approach", Journal of Research in Interactive Marketing, Vol. 5, No. 2/3, pp: 203 – 225. (ABDC-C) 
  • Gera, R, (2011), Modelling the Antecedents of Behavioral Outcomes in Indian Life Insurance Services: An SEM Approach, “International Journal of Business Innovation and Research”Vol V, No V, pp. 526-545 (ABDC-C)
  • Rajat Gera, (2011) "Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India: An SEM study", International Journal of Quality and Service Sciences, Vol. 3 No 2, pp.225 – 242(ABDC) 
  • Gera, R,(2011) ”A path analysis study of relationship of perceived service quality, customer satisfaction and perceived value with behavioural intentions in Indian Retail Banking services”, International Journal of Financial services Management, Vol V, No 1, pp 83-105.(ABDC-C)
  • Gera, R, (2011) ”Investigating the link between service quality, value, satisfaction and behavioural intentions in public sector bank in India”, International Journal of Services, Economics and Management, Vol. 3, Issue 1, pp 3-20.(ABDC-C) 
  • Singhvi S R and Gera R, (2010); Snacko India Limited: leveraging Trade Promotions for Competitive advantage, HBSP Product No 910A24.
  • Singhvi S R and Gera R, (2010); Snacko India Limited: leveraging Trade Promotions for Competitive advantage, Teaching Note, HBSP Product No 810A24. 
  • Gera R, (2010) “Quatrro BPO solutions private Limited: Outsourcing Innovatively”, Case selected for publication by Aditya Birla centre for case studies, London Business School, Case Initiative, 2009, Palgrave Publications, Chapter 3, pp: 30-48. 
  • Gera R, (2010), Lux Toilet Soap: Advertising And Promotion Strategy For Enhancing Market Share, Advertising Express, July, 2010
  • Barnalli C and Gera R, (2010), “ Creating Competitive Advantage with Life Cycle costing,” The Management Accountant, January, 2010, Vol 45, No 1. 
  • Gera,R (2008) Air Deccan, Challenges of Profitability, A Case, ICFAI Journal of Services Marketing, September-2008 
  • Gera, R (2005) Diagnosis of Case “Ahmedabad Management Association,” Vikalpa, JanMar 2005.
  • Singhvi,S R and Gera R (2005), “Problem Formulation and Perception: An empirical study of Marketing problems in and Organization,” Management and Labour Studies, May 2005.
  • Gera, R (2004) Diagnosis of Case “SarvodayaSamiti”, Vikalpa, Oct-Dec 2004. 
Book Chapters; 
  • Gera, R., & Pruthi, A. (2021). Customer value in retailing (2000-2020): A narrative review and future research directions. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1-10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035 
  • Gera, R., & Chadha, P. (2021). Systematic review of artificial intelligence in higher education (2000-2020) and future research directions. In W. B. James, C. Cobanoglu, & M. Cavusoglu (Eds.), Advances in global education and research (Vol. 4, pp. 1– 12). USF M3 Publishing. https://www.doi.org/10.5038/9781955833042 
  • Rajat Gera, Priyanka Chadha, 2021, Narrative Review of Game AI 2000 onwards and Future Research Directions," in "Innovative Management Using AI in Industry 5.0" edited by Dr Vikas Garg, IGI Global publications.
  • Raghawendra Kumar, Meghna Chhabra, Rajat Gera (October, 2020), Cultural Congruence and Shared in Mindset Creating a Strategic Fit in Mergers and Acquisitions, Performance Management Happiness and Keeping Pace with Technology Edited By Madhu Arora, Poonam Khurana, Sonam Choiden, CRC press, Taylor and Francis. 
  • Raman Tiwari, Rajesh Kumar, Rajat Gera, Smriti Srivastava , (October, 2020), Diagonal Recurrent Neural Network Based Prediction Model for Sales Forecasting, In book: Metaheuristic and Evolutionary Computation: Algorithms and Applications (Part of the Studies in Computational Intelligence book series (SCI, volume 916)) (pp.629- 648), Publisher: Springer 
  • Rajat Gera, Shilpa Arora and Sahil Malik (October, 2020) , Emotional Labor in the Tourism Industry: Strategies, Antecedents, and Outcomes in Handbook of Research on Human Capital and People Management in the Tourism Industry, edited by Vânia Gonçalves Costa, Andreia Antunes Moura and Maria do Rosário Mira , Publisher: IGI Global, 
  • Gera, R, (2012), “Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively”, Innovation in India: The Future of off shoring,edited by SuseelaYesudian, pp: 30-48,Palgrave Macmillan. Research Grants: 1.Major research project awarded by ICSSR, Government of India, IMPRESS on March 7, 2022 2.MTNL, Delhi Completed Consultancy Project on Customer Satisfaction in 2006 Rs 2 lakh awarded.
Publications-Books: 
  • Gera, R, (2008), “Technology and Innovation in Marketing,” based on papers presented at Inaugural International conference on Technology and Innovation in Marketing- ICTIM 2008, Allied Publishers, 2008.
  • Gera, R, (2009), “Advances in Technology and Innovation in Marketing”, based on papers presented at second International conference on Technology and Innovation in Marketing- ICTIM 2009, Macmillan India.