Dr. Amit Chawla

Professor and Dean

Interest Area(s)

  • Photography
  • Video and Film Production
  • Graphics and Editing
  • Digital Media Production
  • Communication Research

A Ph.D. in Mass Communication from Jamia Millia Islamia, an alumnus of IIM-Kashipur and a qualified trainer from Océ ITC – Netherlands, Dr. Amit Chawla has an aggregate work experience of over 22 years. He has worked with some of the top institutions like NIFT, Jamia Millia Islamia, Delhi University, Amity University, GGS IP University and over 25 others. Aside he has had close affiliation with the media & corporate sector. Some of the organizations that he has been previously associated with include Canon India, Staff Selection Commission, Prasar Bharati, Press Information Bureau, Doordarshan, Media & Entertainment Skill Council, Sahara India, Jagran Group, Excel Entertainment Pvt. Ltd., Colour Yellow Films and NTPC.

He is a published author with 5 books, over a dozen each of research papers, book chapters, articles etc. He is a board member of several journals and other organizations. He has also executed video-based research projects and over 100+ consultancy films with an aggregate worth of over Rs. 50 Lacs.

He created eLearning modules for two online platforms for Govt. of India. He has addressed at 25+ conferences and seminars both at national and international level and has conducted over a dozen FDPs organized by different universities. He is a recipient of numerous awards. Back in 2009, he established ‘Photoshala’ – first of its kind organization that offers production, consultancies, and mentoring, all under one roof. At present, he is serving as a professor and dean at the School of Journalism and Mass Communication, K.R. Mangalam University, Haryana.

  • Doctor of Philosophy (Ph.D.) in Mass Communication from AJK Mass Communication Research Centre, Jamia Millia Islamia, Delhi (2015)
  • Executive Program in Digital Marketing from Indian Institute of Management (IIM) Kashipur (2018)
  • Master of Arts (M.A.)in Mass Communication from AJK Mass Communication Research Centre, Jamia Millia Islamia, Delhi (2005)
  • Bachelors in International Business & Finance from Jamia Millia Islamia, Delhi (2003)
  • Higher National Diploma in Multimedia & Computing EdExcel University, London (2002)
  • Professor at Amity School of Communication (ASCO), Amity University Haryana(AUH), September 2021 – August 2024
  • Head of Department & Associate Professor, School of Media Film & Entertainment, Sharda University, August 2017 – September 2021
  • Manager (Trainings Head – Imaging and Printing Products), Canon India Pvt Ltd., Gurgaon (HO), October 2015 – July 2017
  • Director (Academics & Productions), Indian Institute of Photography, Noida, Uttar Pradesh, December 2013 – October 2015
  • Assistant Professor, Amity University, Noida, Uttar Pradesh, August 2007 – October 2013
  • Lecturer, MBICEM, GGS Indraprastha University, New Delhi, July 2006 – July 2007
  • Broadcast Executive (through BECIL), Doordarshan Kendra, New Delhi, July 2005 – March 2006
  • Assistant in Productions, Cinema Graphers, Delhi, 2002 – 2005
  • Founder of Photoshala, 2009 – till date
  • Consultancy projects and professional engagements with names like Press Information Bureau, Jagran Group, Staff Selection Commission, Sahara India, Sputnik Pro, Excel Entertainment for ‘Lakshya’, Color Yellow Films Private Limited for ‘Atrangi Re’, Media and Entertainment Skill Council, Aga Khan Foundation etc.
  • BOS member / Invited lectures / Evaluation board member / Keynote addresses in over 50 higher education institutions including NIFT, Jamia Millia Islamia, University of Delhi, Footwear Design and Development Institute, Mewar University, IMS Noida, IIMT Greater Noida, CCS Meerut University, National Institute of Technology – Patna, Central University of Himachal Pradesh, IES University-Bhopal, Jagran Lakeside University, India Today Media Institute, RML Avadh University, EMPI Business School etc.
  • Invited for various workshops and expert sessions by more than 20 reputed schools including Bluebells International, Step by Step School, Genesis Global School, Pathways School, Shiv Nadar School, Tagore International School, Delhi Schools, Literacy Project, Saint Francis De Sales School, Delhi Public School, etc.

CONFERENCES / SEMINARS / WEBINARS

International

  • Presented paper titled ‘Advancing Digital Inclusion and Overcoming Barriers: Journey to a Developed India’ at2nd International Conference on Building a Self-Reliant India (ICBSRI 2024) organized by UNICEF & Amity University Patna on the theme Digital India: The Road Ahead on 22nd & 23rd Aug 2024.
  • Reviewed manuscripts and presented paper for 5th International Conference on Communication, Language, Education and Social Sciences (CLESS 2024) in conjunction with the Digital Futures International Congress 2024 (DIFCON 2024) at Multimedia University, Malaysia from 23 to 25 July 2024.
  • Presented paper titled ‘Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision Making Behaviour’ at International Conference on Media and Design for a Sustainable Future organized by Sharda University from 04.04.2024 to 06.04.2024
  • Presented a paper titled ‘Use and Efficacy of AI Platforms for Content Creation to Influence Travel Through Social Media’ at the 3rd Annual International Symposium on Media and Education Research (ISMER) 2024 organized by Amrita Vishwa Vidyapeetham, Kochi Campus from 20th to 22nd March 2024.
  • Chaired technical session, reviewed the papers and delivered keynote address on ‘Design thinking in Digital Age: Using empathy, creativity, and collaboration for problem solving’ at the Atlas International Design Conference, 2023 organized by ATLAS SkillTech University, Mumbai on the theme of Beyond Green – A Conference on Sustainability on 01.09.2023 and 02.09.2023
  • Delivered keynote address along with two other speakers from USA and Israel on the topic ‘Countering Misinformation and News in Digital Media’ at the international webinar titled ‘News Writing and Reporting’ organized by Kaduna Polytechnic, Nigeria on 21-05-23
  • Delegate at the 2nd International Faculty Exchange Meet Oman (IFEM2023) organized by University of Technology and Applied Sciences – Shinas, Oman on 8 and 9 May 2023.
  • Attended International Seminar on “Media and Rural Development: Retrospect & Prospect” organized by SMC, Manipal University Jaipur on 12-05-2023.
  • Keynote address and panelist at the International Seminar titled ‘Society and Pedagogy: Discussing the Impact of Photography’ on 12-04-2023 organized by Woxsen University, Hyderabad.
  • Panelist of the round table discussion at 18th IAWRT Asian Women’s Film Festival along with spocs from CRY, UNICEF, TISS etc. organized from 15 to 17 March 2023 at India International Center, New Delhi.
  • Research paper presentation at the International e-conference on ‘Gender and Politics in Media and Literature’ organized by Amity University Madhya Pradesh on 9th and 10th Feb 2023.
  • Executive delegate at the T20 Inception Conference on the theme Creation of Taskforces Policy Brief for India’s G20 Presidency organized by T20 India Secretariat on 13 and 14 January 2023 at Hotel Hyatt Regency New Delhi.
  • Keynote address at 3-Day PRSI’s 43rd All India Public Relations Conference titled ‘Jansampark Kumbh’ on 03-01-2022 on ‘Opportunities in Media Industry Post Covid-19 Pandemic’.
  • Presented paper titled ‘Travelers’ Behaviour in Indian Destination Tourism through Social-Media as a Promotional Strategy: A Post-COVID-19 Perspective’ at the international conference ‘Information Age: Culture, Identity & Communication (IA-CIC)’ organized by Sharda University on 09th & 10th Dec 2021.
  • Keynote Speaker at International Webinar titled “Skills Not Degrees: The Future of Employment Globally” organized by Institute of Global Professionals (IGP) Bangladesh on 20-09-2021.
  • Keynote address at 2nd Global Educators’ Congress on English for International Communication on ‘Career Prospects in Digital Content Marketing’ organized by IAELT, Thiland on 25th to 28th Feb 2022
  • Keynote address at international e-seminar organized by ISTAR. Also presented research paper titled ‘The New Education Policy: Opportunities & Challenges’
  • Keynote Speaker & Co-organizer of International webinar titled ‘Photography – Beyond Boundaries’ organized by Sputnik Pro – Russia, on World Photography Day 2020 on 19-08-2020.
  • Chaired technical session of International Conference on Global Advancement in Technology, Management & Communication organized by IIMT College of Management on 07-12-2019
  • Honorary Delegate at 2 Day International Conference – ‘An Indian Issue: Building a Self-Reliant India – Role of Media’ organized by UNICEF and Amity University Patna on 24-07-2020 to 25-07-2020.
  • Organized 2-day International Media Conference titled ‘Changing Paradigm of Media Landscape’ from 24-06-2020 to 25-06-2020 at Sharda University with 693 online participants and 12 Stalwart speakers.

National

  • Received best paper presenter award for a paper titled ‘Instagram Marketing by DM Sellers in Pet Fashion Industry of Delhi NCR: A Post Covid 19 Impact Analysis’ presented at Multidisciplinary national level research conference organized by Vedanta College, Vithalwadi, Mumbai on 9th and 10th Feb 2023.
  • Presented a paper entitled ‘Use and Efficacy of AI Platforms for Content Creation to Influence Travel Through Social Media’ in ICSSR Sponsored 02 Days National Seminar on “NEP-2020: Towards Holistic Education” during 13-14 October 2023 organized by Bharati Vidyapeeth’s Institute Of Computer Applications & Management (BVICAM) (Affiliated to Guru Gobind Singh IP University, New Delhi).
  • Attended conference titled ‘NEP 2020: Human Values and Indian Knowledge System’ organized by Amity Academic Staff College, Amity Centre for Sanskrit and Indic Studies, & Amity School of Liberal Arts – Amity University Haryana on 23-11-2021 & 24-11-2021
  • Presented two papers titled ‘Importance of Photography in Supporting Data Journalism’ and ‘Parental Mediation of Smartphone Usage Amongst Teenage Students of NCR’ at IIMT’s national conference – Innovation in Management, Technology & Communication organized on 18-06-2021 and 19-06-2021.
  • Attended Virtual National Conference on ‘COVID-19 and Higher Education: Challenges and Responses’ organized by Internal Quality Assurance Cell (IQAC) of Sharda University on 02-06-2020 & 03-06-2020.
  • Chaired & Moderated session of national webinar ‘#MediaNEXT’ – a 10-days webinar series with more than 50 speakers and over 750 unique registrations organized by Adamas University, Kolkata in partnership with SMFE, Sharda University on 01-06-2020.
  • Delegate and Paper presenter at National Web Conference on ‘Impact of Covid-19 in India: Issues, Challenges and Opportunities’ organized by Braves Education Society on 28-06-2020.
  • Organized national seminar titled ‘Radio as a communication tool for social change in contemporary era’ for Suno Sharda 90.8 FM community radio station on 12-02-2020.
  • Attended Two-day National Conference on “State of Advertising Industry in India: A Critical Appraisal” organized by ICSSR at ISID, New Delhi on February 16-02-2018 and 17-02-2018.

Attended more than 70 other National and International Conferences / Seminars / Webinars till date.

WORKSHOPS / FDP / REFRESHER COURSES / MOOCs

  • Addressed as a subject expert at the 6 Day Online Short Term Course on MOOCs Development and Delivery organized by Malaviya Mission Teacher Training Centre, Jamia Millia Islamia on the topic Bloom’s Taxonomy and Kolb’s Cycle for MOOCs Lecture from 06-03-2024 to 13-03-2024.
  • Attended one-week UGC Sponsored Online Refresher Course in Media Studies & Governance organized by Malviya Mission Teacher Training Centre, JMI from 05-12-2023 to 18-12-2023
  • Attended two-weeks Refresher Course on ‘Fostering Ethical Practices in Digital Publishing: Approaches for Promoting Responsible and Transparent Research Communication’ by Association of Indian Universities (AIU) and Amity University Haryana (Amity Academic Staff College & Amity School of Communication) from 10-07-2023 to 14-07-2023
  • Attended one-week Faculty Development Program (FDP) on ‘Textual and Discursive Construction Of Media Innovation and Entrepreneurship’ by St Paul College, Bangalore from 30-01-2023 to 05-02-2023
  • Attended one-week FDP on Meaningful Research And Intellectual Property Rights organized by TLC, Ramanujan College, University of Delhi in July 2022.
  • Organized one-week Faculty Development Program (FDP) on ‘Audio-Visual E-Content Production using Available Resources’ at Sharda University (SU) from 04-01-2021 to 09-01-2021.
  • Organized one-week FDP on ‘Role of Media in Disaster Management’ from 26-05-2020 to 30-05-2020.
  • Organized one-week FDP on ‘Changing Trends in Media & Communication Research’ at Sharda University from 27-05-2019 to 01-06-2019.
  • Organized one-week FDP titled “Media Academic and Industry Interface” at SU from June 4-8, 2018
  • Co-organized 11 Webinars/Workshops with Media and Entertainment Skills Council (MHRD supported) featuring eminent industry guests, relating to Career Development in various fields of Mass Communication, IPR, Research, Soft Skills, Gender Sensitivity from 20-04-2020 to 14-06-2020.

Attended over 34 other workshops / FDPs / MOOCs till date.

(as on September 2024)

JOURNAL / ARTICLE PUBLICATION

  • Co-authored following research papers that are currently under review with reputed indexed journals
    • Influence of Information Credibility of Instagram posts on Tourist Decision Making Behavior
    • Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision Making Behavior
    • Social Media Marketing for Healthcare: Navigating Opportunities & Challenges in Digital Age
  • Co-authored research paper titled ‘Influence of Information Credibility of Instagram Posts on Tourist Decision-Making Behaviour’ accepted for publication in Nov-Dec 2024 edition of Journal of Tourism Management Research (SCI Indexed). DoI awaited.
  • Co-authored research paper ‘Empowering Women Through Digital Storytelling for Viksit Bharat: A Review Based Study’ published by International Journal for Multidisciplinary Research ISSN: 2582-2160 (Impact Factor: 9.24) in Volume 6, Issue 4. July-Aug’ 24. DoI: 36948/ijfmr.2024.v06i04.24862
  • Co-authored research paper ‘Use and Efficacy of AI Platforms for Content Creation to Influence Travel Through Social Media’ published by ShodhKosh: Journal of Visual and Performing Arts ISSN: 2582-7472 UGC CARE-I Listed in Volume 5, Issue 3. March’ 24. DoI: 10.29121/shodhkosh.v5.i3.2024.1132
  • Co-authored research paper ‘Children’s Representations on OTT Platforms: A Perceptive Analysis of Content Display’ published by ShodhKosh: Journal of Visual and Performing Arts ISSN: 2582-7472 UGC CARE-I Listed in in Volume 5, Issue 1. March’ 24. DoI: 10.29121/shodhkosh.v5.i1.2024.1184
  • Co-authored research paper ‘Instagram Marketing by DM Sellers in Pet Fashion Industry of Delhi NCR: A Post Covid 19 Impact Analysis’ published by International Journal of Advance and Innovative Research (IJAIR), ISSN: 2394-7780 (Impact Factor: 7.36) in Volume 10, Issue 2(III) April – June 2023 edition (pages 134-138). Received Best Paper Award at the Multidisciplinary national level research

conference organized by Vedanta College, Mumbai on 9th and 10th Feb 2023.

  • Co-authored research paper ‘Role of Media in Portraying Gender Biasness in Indian Politics: A Review Based Study’ published by ‘International Journal of Science and Research (IJSR)’ ISSN: 2319-7064 (IF: 7.942) in Volume 12, Issue 3 pages 1044-1049 in March 2023 (DoI: 10.21275/MR23317203907).
  • Co-Authored research paper ‘Influence of Instagram Usage by College Students on Self-Esteem and Body Image Satisfaction’. Presented at AUMP Conference in February 2023.
  • Co-authored research paper titled ‘The New Education Policy: Opportunities & Challenges’ published in International Journal of Advance & Innovative Research (Volume 9, Issue 2(XXI): April – June 2022 (pg 12-15). ISSN no. 2394-7780. Scientific Journal Impact Factor is 7.363.
  • Co-authored research paper ‘Role of Media in Achieving Sustainable Society’ published by ‘Turkish Online Journal of Qualitative Inquiry’ Vol. 12 No. 9 in Sept 2021. (ISSN – 1309-659) Scopus Indexed.
  • Authored research paper ‘Role of Facebook Video Advertising in Influencing the Impulsive Buying Behavior of Consumers‘ published by ‘Journal of Content, Community & Communication’ Vol. 11 Year 6, June – 2020, (ISSN: 2395-7514). (Scopus Indexed)
  • Co-Authored research paper ‘YouTube Content Review and Effect on User Views’ published by ‘Journal of Critical Reviews’ February 2020, Vol: 7, Issue: 9, doi: 10.31838/jcr.07.09.288, (ISSN: 2394-5125) (Scopus Indexed).
  • Co-Authored research paper ‘Role of Media in Formal and Informal Education’ published by ‘Journal of Critical Reviews’ February 2020, Vol: 7, Issue: 19, doi: 10.31838/jcr.07.03.146, (ISSN: 2394-5125)
  • Co-Authored research paper ‘Indian Photo Studios: A Study of Commercial Activities’ published by ‘International Journal of Management Research & Review’ December 2014/ Volume 4/Issue 12/Article No-4/1145-1150 (ISSN: 2249-7196).
  • Authored and presented research paper ‘Commonwealth Games 2010: Analysis of Visual Representations in an Indian National Daily’ published in the book of proceedings of international conference titled ‘Changing Paradigms of Media Landscape: In the Digital Age: Issues and Perspectives with Special Reference to Rise of Social Media’. March – 2011.

Several other articles published in reputed publications like ‘The Pioneer’, ‘Smart Photography’ etc.

 

BOOKS AUTHORED, EDITED, REVIEWED

  • Edited Volume 2 of book titled ‘Emerging Opportunities in Media Industry Post Covid-19 Pandemic’, Vol 2 (ISBN: 978-9391537906), with chapter contributions from more than 25 authors from top HEIs and media industry, published in Nov’ 2021 by Clever Fox Publishers, Chennai.
  • Edited Volume 1 of book titled ‘Emerging Opportunities in Media Industry Post Covid-19 Pandemic’, Vol 2 (ISBN: 978-9391537845), published in Nov’ 2021 by Clever Fox Publishers, Chennai.
  • Co-authored ‘Digital Media for Learners’ published in April 2021 by Kripa-Drishti Publications, Pune. (ISBN: 978-81-948755-2-9).
  • Reviewed ‘The Paradox of the Good Bribe’ authored by David J O’Regan and published by Universal Publishers, Florida, USA in 2020. (ISBN: 978-1-6273430085)
  • Photographed for and Designed cover of ‘Nachni Jhumur Loksanskriti’ – authored by Aparna Bhattacharyya published by Tristoop Prokashoni, Durgapur in 2020. (ISBN: 978-81-943345-3-8).
  • Authored ‘Commercial Studio Photography in India: A Case Study’ – published by Yash Publishers, Delhi. (ISBN: 978-9384633-81-3) Released by Eminent filmmaker Sh. Mahesh Bhatt in 2018.

PATENTS

Co-published Indian patent titled ‘Methodology to Monitor Digital and Social Media Marketing Impact on Consumer Behaviour‘ vide application number 202211036056 at https://ipindiaservices.gov.in/. Published on 08th July 2022.

  • Co-authored chapter titled ‘Digitalization and Public Diplomacy Strategies for Effective Communication’
  • Authored chapter titled ‘Subtitling and Dubbing for Multilingual Audience’, that was published in book edited by Dr Krishna Sankar Kusuma., titled ‘New Media (Media Content Production on Multiple Platforms)’ by Arshia Publications, New Delhi in 2022. (ISBN: 978-93-93998-60-6)
  • Co-authored chapter titled ‘Parental Mediation of Smartphone Usage amongst Teenagers of Bangalore’, that was published in book edited by Dr Ambrish Saxena et al., titled ‘Artificial Intelligence & Digital World’ by Kanishka Publishers in 2022. (ISBN: 978-93-91450-42-7)
  • Co-authored paper titled ‘Parental Mediation of Smartphone Usage amongst Teenagers of Delhi’, that was published as chapter in book of conference proceedings published by St. Paul’s Institute of Communication Education for Women on 25/9/2021. (ISBN: 978-93-5457-743-0)
  • Co-Authored book chapter titled ‘Significance of binge-watching and its positive and negative effect on youngsters’ in the book – ‘Changing Paradigm in New Media’ edited by Dr. Arvind Pal and published by Nitya Publications in August 2021. (ISBN: 978-93-90699-92-6)
  • Co-authored Chapter titled ‘Travelers’ Behaviour in Indian Destination Tourism through Social-Media’ as a Promotional Strategy: A Post-COVID-19 Perspective’ in Book of Conference Proceedings titled Information Age: Culture, Identity & Communication (IA-CIC). Published in 2021.
  • Co-authored book chapter titled ‘Media Trial: An Ethical Dilemma’, that was published in book titled ‘Emerging Issues in Management and Economics’, (bearing ISBN 978-93-91842-06-2). The said book was edited by Dr. Nimmi Agarwal et al. and released by KAAV Publications, Delhi in 2020.
  • Film consultancy project worth Rs.28.50 Lacs for Colour Yellow Productions, Mumbai for Bollywood feature film ‘Atrangi Re’ starring Akshay Kumar and directed by Aanand L Rai in Nov-Dec 2020.
  • Video Based Research Project worth Rs.19.50 Lacs titled #WaterForLife where 2300+ KMs were covered on Bicycle to research on water related issues in 12 Indian states from June-August 2019.
  • Acted and worked on production of film ‘Lakshya’ produced by Excel Entertainment Films directed by Farhan Akhtar in 2004.
  • Recruitment Board Member of MIT World Peace University, Pune since May 2023.
  • Nominated as Area Expert from Research on the Area Advisory Board (AAB) of Amity School of Communication (ASCO) from 02nd September 2021 to 01st September 2023.
  • Editorial board member of Media Medley – A Journal of Mass Communication Research since 2023.
  • Editorial board member of Sanchar Sutra – A Journal of Mass Communication Research since 2023.
  • Editorial board member of Russian Law Journal (open access, peer reviewed, and Scopus indexed journal) since 2023.
  • Editorial Board Member of Historical Studies & Cultures by Historical Welfare Society, India
  • Editorial board member of Edwin Group of Journals since 2021
  • General Secretary & Life Member of Media Academics, Industry and Research Association since 2021
  • Lifetime Member of ‘All India Communication and Media Association’ since December 2020.
  • Member of Academic Council of Sharda University from July 2019 till Sept 2021.
  • Member Secretary of Advisory Board of Community Radio Station Suno Sharda from 2017 – 2021.
  • Member of Association of Communication and Media Educators (ACME) since 2012.
  • Curriculum Advisor for Jan Shikshan Sansthan (Ministry of HRD)
  • Staff Selection Commission Board Member for Prasar Bharati Recruitments.
  • Member of Film Preview Panel at Jagran Film Festival (Dainik Jagran Group) in 2019 & 2023.
  • Board of Studies Member, Jury & Guest Lecturer with institutions like Delhi University, NIFT, Jamia Millia Islamia, FDDI, NIT, JICM, IITTM etc.
  • Invited as Chief Guest at Delhi Schools’ Literacy Project’s Cultural events organized at St. Francis de Sales School, Janakpuri in August 2018.
  • Founder of PHOTOSHALA.
  • Over 1000 other Photography, Radio, Film and Video Projects completed till date.