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  • View Larger Image akansha

Ms Akanksha Kathuria

Ms Akanksha Kathuria

Assistant Professor

  • [email protected]
  • https://www.linkedin.com/in/akanksha-kathuria-20a1224a/
akansha

Interest Area(s)

  • Marketing- Digital marketing- SEO-SMM- Consumer Behavior-Sustainability
  • Profile

  • Education

  • Experience

  • Conferences/ Symposiums

  • Publications

  • Profile

Akanksha Kathuria is a distinguished Assistant Professor of Marketing with over 15 years of academic experience, currently serving at K.R. Mangalam University, Gurugram. She is an esteemed member of the editorial board for the Samvakti Journals Journal of Research in Business Management and has been recognized with accolades such as the Employee of the Year (2024) and Employee of the Month (October 2023) at the Asian Education Group. Akanksha holds an MBA in Marketing & Finance and is pursuing a Ph.D. in Management at JC Bose University of Science & Technology, YMCA Faridabad. A certified expert in POSH training, digital marketing, and yoga, her research is published in prestigious journals indexed by ABDC, Scopus, and UGC Care. Beyond academia, Akanksha actively contributes to society as the District Coordinator for the Youth Wing of Patanjali Yog Samiti, Faridabad, and as a Health & Wellness Influencer with Womennovator. She conducts free yoga training sessions and works closely with organizations like The Earth Saviour Foundation, Gyan Adhaar Society, Save Aravali Foundation, Sambharye Foundation, The Rising NGO, and AIDA NGO Faridabad. Her contributions have earned her honors such as the Yoga Ratan Samman (Category A, twice), a Gold Medal in Yoga from Patanjali, and recognition as a social worker during COVID-19 by Patanjali, Faridabad. Akanksha seamlessly integrates her expertise in academia, research, and wellness to make a meaningful impact in both professional and social spheres.

  • Education

  • Pursuing Ph.D. in Management at JC Bose University of Science & Technology, YMCA Faridabad
  • POSH Certified Trainer from Skill Deck (2024)
  • Certified in Digital Marketing by Digital World School, Faridabad (2023)
  • Certified in Yoga and Positive Psychology for Managing Career and Life by NPTEL and IIT Bombay. (2024)
  • MA (Yoga) from Uttarakhand Open (2019-2021)
  • International certification of Yoga trainer by Govt of India under PMKVY scheme. (2018)
  • MA (Eng literature) from MDSU (2010-2012)
  • Master in Business Administration (MBA) from “Jodhpur Institute of Engineering and Technology” Jodhpur Affiliated to Rajasthan Technical University, Kota (2007-2009) Specialization:
    • Marketing & Finance
  • Bachelor’s Degree: Sc. (Science-biology) from Govt. Bangur P.G College, Pali, affiliated with M.D.S. University, Ajmer. (2004- 2007)
  • Senior Secondary: From Board of Secondary Education Rajasthan Ajmer (2004)
  • Secondary: From Board of Secondary Education Rajasthan Ajmer (2002)
  • Experience

  • Assistant professor – Marketing at Asian Education Group, Noida. September 2023- September 2024
  • Assistant Professor – NGF College of Engineering & Technology, Delhi NCR. (August 2011- August 2023.)
  • Management lecturer – Mahila PG Mahavidyalaya, Jodhpur. (July 2010 – Jan 2011).
  • Management lecturer – Govt. Bangur PG College, Pali. (July2009- June2010)
  • Conferences/ Symposiums

  • Presented a research paper at the International Conference- YETSA 2024 at Don Bosco Institute of Technology titled “Digital Persuasion: The Power of Online Marketing on Shopping Trends Among NCR Graduate ”
  • Presented a research paper at the International Conference on “Business Innovation Transformation, and Sustainability: Changing Global Paradigm at MRU Faridabad” titled “ELECTRIC VEHICLE A WAVE OF FUTURE – PREDICTING PURCHASE INTENTION OF GREEN CARS IN INDIA THROUGH THE APPLICATION OF EXTENDED TBP”.
  • Presented a research paper at the International Conference – CIEMC 2022 at IIM Bodh Gaya titled “PREDICT PURCHASE INTENTION OF ELECTRIC VEHICLES IN INDIA THROUGH THE THEORY OF PLANNED BEHAVIOUR”.
  • Attended and presented a research paper at National Conference at Delhi Technical Campus, Greater Noida Titled “Demonetisation- Impact on E-commerce Industry

 

  • Published and presented a research paper at the National Conference at Ratan Institute of Technology & Management, Palwal Titled “Women entrepreneurs- a mirage of Indian women”. It was published in an international journal”.
  • Published and presented a research paper at an International Conference at Teerathankar Mahaveer University, Moradabad Titled “Corporate Social Responsibility – A growing conviction in India”. It was published in an international journal”.
  • Published and presented a research paper at the National Conference at Sheela Devi Institute of Management & Technology, Faridabad Titled “Plastic Money- The Modern Indian ”
  • Published and presented a research paper at the National Conference at Savera Group of Institutions, Gurgaon Titled “Business Ethics & ”
  • Publications

  • Research paper titled “Analysis of the Impact of Green Marketing on Purchase Intention in the Automobile Sector: Roles of Environmental Knowledge and Green Psychological Benefits ” published in Scopus indexed journal – Journal of Electrical Systems  ISSN No- 1112-5209.
  • Research paper titled “Impact of Trust and Service Quality on Retail Banking Customers’ Satisfaction and Loyalty” published in C category ABDC indexed journal Journal of Informatics Education and Research ISSN No- 1526-4726
  • Research paper titled “EFFECT OF AI TOOL-CHATBOTS ON THE EXPERIENCE OF CUSTOMERS IN INDIA” published in B category ABDC indexed journal Academy of Marketing Studies Journal ISSN No- 1528-2678
  • Research paper titled “PREDICT PURCHASE INTENTION OF ELECTRIC VEHICLES IN INDIA THROUGH THE THEORY OF PLANNED BEHAVIOUR” published in Anvesak Journal (UGC care) ISSN no- 0378- 4568
  • Research Paper Titled ” LITERATURE REVIEW OF FACTORS INFLUENCING CUSTOMERS FOR ADOPTION OF ELECTRIC VEHICLES* ” published in Scopus indexed International Journal – Advanced Engineering Science, ISSN: 2096-3246
  • Research Paper Titled “Consumer Decision-Making Process Towards Selection of Multiplex Using MCDM Techniques” published in UGC care -International open access Peer reviewed, Refereed Journal- Journal of Emerging Technologies and Innovative Research (ISSN 2349- 5162)
[email protected]2025-05-27T09:36:04+00:00

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