PPC Manager (Marketing)

Job Title: PPC Manager

Location: KR Mangalam Head Office New Delhi, Near by chhattarpur metro station.

Company: KR Mangalam University

Department: Marketing
Reports To: Head of Digital Marketing

Job Summary:

We are seeking an experienced PPC Manager to lead our paid advertising efforts across multiple platforms. The ideal candidate will be responsible for developing, implementing, and optimizing PPC strategies that drive traffic, generate leads, and maximize ROI. You will work closely with our marketing team to align campaigns with overall business goals.

Key Responsibilities:

• Campaign Strategy: Develop and execute PPC strategies across platforms like Google Ads, Bing Ads, Facebook Ads, and others.
• Keyword Research: Conduct thorough keyword research to identify target keywords and optimize campaigns accordingly.
• Ad Creation: Create compelling ad copy and engaging visuals that resonate with our target audience.
• Budget Management: Manage and optimize PPC budgets to ensure maximum return on investment.
• Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and other tracking systems.
• A/B Testing: Implement A/B testing for ad copy, landing pages, and other campaign elements to continuously improve performance.
• Collaboration: Work closely with SEO, content, and design teams to ensure a cohesive approach to online marketing.
• Trend Analysis: Stay up-to-date with industry trends and best practices to enhance campaign performance and drive innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in PPC management, preferably in an agency or fast-paced environment.
• Proven track record of managing successful PPC campaigns with measurable results.
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics, SEMrush).
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.