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25th January Venue - KR Mangalam University

Peer Faculty Development Programme: “The Evolution of the Symbolic Economy”

School of Journalism and Mass Communication (SJMC) Assistant Professor, Dr Ankit Kumar Singh, conducted a session on “The Evolution of the Symbolic Economy in India” on January 25 2022. 

Peer Faculty Development Programme: “The Evolution of the Symbolic Economy”

 

This session was the second in the series of lectures planned under SJMC’s Peer Faculty Development Programme (PFDP) – an initiative that aims to give faculty members a platform to share their ideas and knowledge with one another.

During the session, Dr Ankit spoke on how the Symbolic Economy has emerged as a new form of a growth driver in recent years. “In the beginning, the economy was agriculture-driven. Later, it became industry-centric. In recent years, a new kind of economy is coming to the fore which is being fuelled by the symbolic needs --needs which are not basic in nature but media and market have projected them in such a way that they have become as important as basic needs are. The type of economy that thrives on the symbolic needs is referred to as the Symbolic Economy,” he explained.

He also talked about how tourism, media and entertainment have emerged as a driving engine of the Symbolic Economy in India post the introduction of economic liberalisation in 1991.

It was a great initiative taken by the university to provide a platform for sharing idea and putting forward their point of view.

Peer Faculty Development Programme: “The Evolution of the Symbolic Economy”