BBA (Hons. with Research) Marketing

Where Marketing Meets Mastery


    The BBA (Hons. with Research) in Marketing programme at our university is a pioneering course designed for the marketing leaders of tomorrow. It offers an in-depth exploration of marketing strategies and consumer behavior, combined with a strong emphasis on research and practical application. This programme cultivates critical thinking, creativity, and analytical skills, preparing students to navigate and lead in the fast-paced world of marketing. Graduates are not just versed in current marketing practices but are also equipped to innovate and shape future marketing trends.


    Programme Highlights

    • The curriculum is specifically designed in consultation with top business leaders
    • Advanced knowledge and insights straight from Industry experts
    • Regular Industry visits, conferences, and engagement in live-projects
    • Entrepreneurship and Incubation Center and Design Thinking Lab, designed to nurture innovative startup ideas
    • The programme strongly emphasises students developing entrepreneurial skills and business management expertise.
    • Enhance your understanding with advanced development courses on SQL, R, Python, Tableau and AI Prompt Training.
    • After 4-year bachelor’s degree programme, the Master’s programme will be of one-year duration.
    • The programme focuses on research, innovation and entrepreneurship.
    • Global Exposure: International paid visit to attend 2 weeks of summer school at a Prestigious European university
    • Internship and Placement opportunities in leading companies.

    Innovate, Influence, Lead:

    Marketing Redefined

    Our curriculum provides a comprehensive understanding of modern marketing principles, including digital marketing, brand management, consumer insights, and marketing analytics. Students engage in hands-on projects, research initiatives, and real-world case studies, ensuring a practical understanding of theoretical concepts. Special emphasis is placed on emerging marketing trends and technologies, preparing students for the evolving digital landscape. The programmes diverse and dynamic coursework, combined with research opportunities, empowers students to become well-rounded marketing professionals with a forward-thinking approach.

    Why choose SOET?

    Securing Excellence with Expert Guidance

    Our professionally qualified, dedicated educators cultivate cybersecurity expertise, ensuring students are guided by seasoned professionals in the dynamic field of Cyber Security.

    Empowering Cybersecurity Prowess

    Our curriculum is fortified with industry collaborations, including EC-Council for international certifications and training by certified industry experts, guaranteeing students a cutting-edge education in Cyber Security.

    Cyber Security: A Global Perspective

    Our meticulously crafted curriculum seamlessly merges best practices from top global universities and knowledge resources from the Open-Source Society University, offering students an innovative education that reflects the latest developments in Cyber Security.

    Hands-On Cybersecurity Mastery

    Our emphasis on hands-on training, project-based learning, internships, Competitive Coding, and continuous comprehensive evaluation ensures practical skills and real-world application take center stage in our Cyber Security curriculum.

    Crafting Cybersecurity Professionals

    Offering opportunities for Industrial/R&D/Start-up projects and compulsory industry internships in the final year, our program empowers students to become the future leaders of the Cyber Security landscape.

    Guiding Cybersecurity Careers

    Our focus extends beyond education to career progression, providing training, placements, foreign internships, and preparation for higher studies, ensuring our students are well-equipped for leadership roles in the Cyber Security domain.

    Programme Structure

    Semester 1
    Semester 2
    • Management Thought and Applications
    • Business Application of Economics
    • Financial Reporting and Analysis
    • Advertising & Brand Management
    • Minor-I
    • Office Management & Secretarial Practice
    • Value-Added Course
    • Human Behaviour At Work
    • Marketing For Contemporary Business
    • Consumer Behaviour
    • Minor-II
    • MS Excel for Business
    • Open Elective
    • Value-Added Course
    • Summer Internship
    Semester 3
    Semester 4
    • Human Capital Management
    • Digital Marketing
    • Minor-III
    • Critical and Design Thinking
    • Life Skills for Leaders-I
    • Open Elective
    • Value-Added Course
    • Evaluation of Summer Internship
    • Research Methodology For Business
    • Marketing Research
    • Minor-IV
    • Business Intelligence Tools
    • Life Skills for Leaders-II
    • Open Elective
    • Value Added Course
    • Summer Internship
    Semester 5
    Semester 6
    • Strategic Orientation For Business
    • Business Statistics
    • Product Strategy & Management
    • Minor-V
    • Life Skills for Leaders-III
    • Evaluation of Summer Internship
    • Laws Governing Companies In India
    • Ethics, Values & Corporate Social Responsibility
    • Retail Management
    • Service Marketing
    • Minor-VI
    Semester 7
    Semester 8
    • Business Environment in India
    • Statistical Software Lab
    • Social Marketing
    • Minor-VII
    • Minor-VIII
    • Dissertation / Industrial Project

    Connecting Talent to Dream Careers

    BBA (Hons. with Research) in Marketing programme is renowned for its outstanding placement opportunities. We have strong collaborations with industry leaders such as Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury, who actively recruit our graduates. These partnerships provide students with the chance to embark on exciting marketing careers in various sectors, ranging from consulting to consumer goods. Our alumni have consistently secured roles in esteemed organizations, making this programme a trusted pathway to a successful marketing career.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    The BBA (Hons. with Research) in Marketing programme opens doors to a plethora of rewarding career paths in the dynamic field of marketing. Graduates are equipped with a deep understanding of marketing strategies, consumer behavior, and research methodologies, making them valuable assets in the corporate world. Here are five prominent career trajectories available to our marketing graduates:

    • Brand Manager: As a brand manager, you’ll be responsible for shaping and executing strategies to enhance brand visibility and reputation. You’ll work closely with cross-functional teams to develop marketing campaigns that resonate with the target audience.
    • Digital Marketing Specialist: In this role, you’ll leverage digital channels to reach and engage consumers. You’ll create and optimize online marketing campaigns, manage social media presence, and analyze data to drive marketing decisions.
    • Market Research Analyst: Market research analysts gather and interpret data to help organizations understand market trends and consumer preferences. Your insights will guide businesses in making informed decisions.
    • Advertising Executive: Advertising executives develop and implement advertising campaigns to promote products or services. This role involves creative thinking, media planning, and collaboration with advertising agencies.
    • Sales and Business Development Manager: Sales and business development managers focus on driving revenue growth. You’ll identify new business opportunities, negotiate deals, and build strong client relationships.

    Hear straight from our Students

    Ajay Sharma

    As someone who started the BBA (Hons. with Research) in a Marketing programme with great expectations and a voracious appetite for knowledge, I can state with confidence that this programme far exceeded my expectations. Combining marketing research with business administration has been a rewarding experience that has expanded my viewpoint on the business world and helped me develop new skills.

    Vishal Sharma

    My academic path was significantly shaped by the faculty. With their backgrounds in academia and business, the professors offered insightful advice. They supported us outside of the classroom by encouraging us to attend networking events, conferences, and seminars. Building a professional network and gaining a comprehensive grasp of the marketing environment were made possible by this exposure.

    Deepak Verma

    My BBA (Hons. with Research) programme provided me with the flexibility and agility necessary in today's fast-paced business world. The curriculum is designed to promote creativity, critical thinking, and problem solving. I was able to work with a variety of teams that mirrored real-world situations in the corporate world through group projects and case studies.


    I love marketing, so the field-specific elective classes helped me focus and learn more about topics like branding, market research, and digital marketing. Because of the programmes flexibility, I was able to customise my studies to fit my unique professional objectives in the broad field of marketing.


    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.


    • Conceptual and practical skills

      The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.


    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.


    • Multi-disciplinary knowledge: 

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc. 


    • Integrative Experience and Experimental Learning:

      The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analyzing the impact of decisions and actions on various stake holders.  


    • Innovative thinking for Effective Decision Making:

      The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.


    • Analytical Thinking:

       The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.  


    • Industry Exposure:

      The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.  


    • Team Building: 

      The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.  


    • Blended Learning:

       Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teachingmethods and platforms.


    • Compete on global platform by applying business concepts to managerial decisionmaking and develop a systematic understanding of globalization and its impact on business.


    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.


    • Inculcate ethical qualities in self and demonstrate concern for society and environment.


    • Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.


    • Pursue higher education and/or engage in continuous up-gradation and life-long learning.


    • Fundamental Knowledge

      To understand the knowledge in the business management at both fundamental and advanced levels.


    • Critical Thinking

      Demonstrate proficiency with the ability to engage in critical thinking by analyzing situations and apply their skills on decision making and forward planning on both business and personal life.


    • Corporate Social Responsibility

      To excel the ability to perform official and social responsibility in a way.


    • Effective Leadership:

      To Demonstrate the knowledge of the fundamental principle of managing a project in a multi-disciplinary environment and apply the same in one‘s own work as a member and as a leader of a team.


    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Availability of the loan across the country

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest

    • Repayment tenure ranging from 5-15 years

    • Speedy disposal of loan applications

    • Up to 100% loan with lower interest rate and zero processing fees

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    Our BBA in Marketing programme distinguishes itself with its comprehensive approach, integrating both traditional and cutting-edge digital marketing strategies. By combining theoretical knowledge with real-world case studies, students gain a profound understanding of contemporary marketing trends. This unique emphasis on practical skills and the latest marketing techniques prepares graduates for a wide range of roles in the dynamic marketing industry

    The programme prioritizes experiential learning through internships, live projects, and collaborations with industry leaders like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These opportunities allow students to apply their theoretical knowledge in practical settings, providing them with an in-depth understanding of the dynamic marketing industry and preparing them for professional success.

    To ensure our curriculum remains current, we regularly update our course content in collaboration with marketing professionals and industry experts. This partnership allows us to integrate the latest marketing trends, technologies, and best practices into our program, keeping our students at the forefront of the marketing field.

    Yes, our BBA in Marketing programme offers a global perspective. It encompasses international marketing strategies and case studies while also focusing on the Indian market. This approach equips students to address marketing challenges both locally and internationally, a vital skill in today’s global business environment.

    Ethical marketing practices are a fundamental element of our curriculum. We emphasize the importance of ethical decision-making, social responsibility, and sustainable marketing practices. Our goal is to prepare students to be not only effective marketers but also responsible contributors to society and the environment.

    The programme offers a wide range of extracurricular and co-curricular activities. Students can engage in marketing workshops, seminars, industry networking events, and real-world marketing projects. Participation in marketing clubs and involvement in national and international marketing competitions are also encouraged, enhancing the educational experience and fostering professional growth in the field of marketing.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enroled

    Be prepared to embark on your journey