Overview
MBA in Digital Marketing is a professional degree brought in association with Imarticus Learning to ensure absolute digital excellence and offer students the skills and competencies to launch their marketing career in digital media after graduation. This programme develops a systematic understanding of digital marketing by studying concepts and tools that are applicable as specific technologies and implementation procedures change. The program provides in-depth research into display advertising, search advertising, and social media marketing at a tactical and strategic level and how to measure results and effectiveness, and the critical numbers in campaign evaluation.
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Eligibility Criteria
Candidate must have passed a 3-year undergraduate degree or its equivalent examination from a recognized board with a minimum of 50% marks in aggregate.
Programme Details
Programme Highlights
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The curriculum is specifically designed in consultation with top business leaders
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Advanced knowledge and insights straight from the experts
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Direct interactions with top personalities and Realistic hands-on training for absolute excellence
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KRMU will help the students to apply Technical Skill Development by practice on original open-source and licensed software, tools, and techniques
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Regular visits, conferences, and engagement in live projects for advanced experience
Programme Structure
|
Semester 1 |
|
Course Title |
Credit |
|
Fundamentals of Digital Marketing |
4 |
|
Information Technology in Business |
3 |
|
Business Communication Skills-I |
2 |
|
Statistical Approach to Business Problems |
4 |
|
Economic Analysis for Business |
3 |
|
Accounting for Management |
4 |
|
People's Behaviour in An Organisation |
3 |
|
Managing Marketing Operations |
3 |
|
Foreign Language I |
2 |
|
Value Added Course (VAC)) |
2 |
|
Semester 2 |
|
Course Title |
Credit |
|
Content Marketing |
4 |
|
Research Methodology for Modern Business |
4 |
|
Creating and Retaining Motivated Work force |
3 |
|
Enhancing Productivity through Operations Management |
3 |
|
Creating An Entreprenurial Mindset |
3 |
|
Decision Science Applications in Business |
4 |
|
Challenges of Business Environment |
3 |
|
Business Communication Skills - II |
2 |
|
Value Added Course (VAC) |
2 |
|
Semester 3 |
|
Course Title |
Credit |
|
Summer Internship Project Report |
6 |
|
Ethical Delima and Profitability |
3 |
|
Fundamentals of Web Design & Development |
3 |
|
Search Engine Optimization |
3 |
|
Mobile Marketing |
3 |
|
DM Specialization 4 |
3 |
|
DM Specialization 5 |
3 |
|
DM Specialization 6 |
3 |
|
Value Added Course (VAC) |
2 |
|
MOOC |
2 |
|
Semester 4 |
|
Course Title |
Credit |
|
Dissertation |
6 |
|
Contemporary Isuues in Strategic Management |
3 |
|
Social Media Marketing |
3 |
|
Paid Media Marketing |
3 |
|
Digital Marketing Analytics |
3 |
|
DM Specialization 10 |
3 |
|
DM Specialization 11 |
3 |
|
DM Specialization 12 |
3 |
Who should Pursue
An MBA in digital marketing can be a great choice for individuals who want to expand their skills and knowledge in the field of marketing and want to use these skills to use digital tools and strategies to analyze business data should pursue MBA in Digital Marketing with academic support of the Imarticus learning programme at K.R. Mangalam University.
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Benefits:
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Quick and Instant
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Includes tuition fees, books cost, hostel fees, and airfare.
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Concessional rate of interest.
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Speedy disposal of loan applications
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Availability of the loan across the country
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Up to 100% loan with lower interest rate and zero processing fees
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Repayment tenure ranging from 5-15 years.
Career Options
Our students who graduate with an MBA Degree from the School of Management and Commerce, K.R. Mangalam University get into various job profiles with handsome pay at reputed MNCs and PSUs. Some of the most popular career options chosen by KRMU students are:
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Content Creator
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Content Strategist
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Creative Assistant
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Inbound Marketing Manager
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Digital Brand Manager
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Social Media Marketing Expert
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Digital Marketing Manager
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Analytics Manager
Placements
With an impressive track record of securing placements at major entities like PepsiCo, TechShu, Webenza, Tonic Media, and many more MBA graduates demonstrate a high degree of intelligence pertaining to business practices and significantly apply their knowledge.
Faq
The students seeking admission to MBA in Digital Marketing programme are required to fill out the Online Application Form and take the KREE Entrance Assessment Test. Upon successful clearance, the shortlisted students have to attend the Faculty-Led Interview for confirmed successful enrolment.
Yes, the Training & Placement Cell at K.R. Mangalam University extends promising financial assistance in partnership with the major banks and firms including GrayQuest, ICICI Bank, IDFC FIRST Bank, and Axis Bank.
Some of the top recruiters offering leading roles to MBA in Digital Marketing graduates are PepsiCo, TechShu, Webenza, Tonic Media, KPMG, ICICI Bank.
Some of the key study areas covered in the MBA in Digital Marketing curriculum include Fundamentals of Digital Marketing, Accounting for Management, Managing Marketing Operations, Ethical Delima and Profitability, Search Engine Optimization etc.
The total fee for MBA in Digital Marketing is INR 3,20,000/- which is to be paid semester-wise. The fee for Semester I is INR 1,60,000/- and for Semester II is INR 1,60,000/-