BBA (HONS. WITH RESEARCH) (MARKETING)

“Where Marketing Meets Mastery”

    OVERVIEW

    The BBA (Hons. with Research) in Marketing program at our university is a pioneering course designed for the marketing leaders of tomorrow. It offers an in-depth exploration of marketing strategies and consumer behavior, combined with a strong emphasis on research and practical application. This program cultivates critical thinking, creativity, and analytical skills, preparing students to navigate and lead in the fast-paced world of marketing. Graduates are not just versed in current marketing practices but are also equipped to innovate and shape future marketing trends.

    BBA (HONS. WITH RESEARCH) (MARKETING)

    Innovate, Influence, Lead:

    Marketing Redefined

    Our curriculum provides a comprehensive understanding of modern marketing principles, including digital marketing, brand management, consumer insights, and marketing analytics. Students engage in hands-on projects, research initiatives, and real-world case studies, ensuring a practical understanding of theoretical concepts. Special emphasis is placed on emerging marketing trends and technologies, preparing students for the evolving digital landscape. The program’s diverse and dynamic coursework, combined with research opportunities, empowers students to become well-rounded marketing professionals with a forward-thinking approach.

    Why choose SOET?

    Securing Excellence with Expert Guidance

    Our professionally qualified, dedicated educators cultivate cybersecurity expertise, ensuring students are guided by seasoned professionals in the dynamic field of Cyber Security.

    Empowering Cybersecurity Prowess

    Our curriculum is fortified with industry collaborations, including EC-Council for international certifications and training by certified industry experts, guaranteeing students a cutting-edge education in Cyber Security.

    Cyber Security: A Global Perspective

    Our meticulously crafted curriculum seamlessly merges best practices from top global universities and knowledge resources from the Open-Source Society University, offering students an innovative education that reflects the latest developments in Cyber Security.

    Hands-On Cybersecurity Mastery

    Our emphasis on hands-on training, project-based learning, internships, Competitive Coding, and continuous comprehensive evaluation ensures practical skills and real-world application take center stage in our Cyber Security curriculum.

    Crafting Cybersecurity Professionals

    Offering opportunities for Industrial/R&D/Start-up projects and compulsory industry internships in the final year, our program empowers students to become the future leaders of the Cyber Security landscape.

    Guiding Cybersecurity Careers

    Our focus extends beyond education to career progression, providing training, placements, foreign internships, and preparation for higher studies, ensuring our students are well-equipped for leadership roles in the Cyber Security domain.

    Program Structure

    Semester 1
    Semester 2
    • Communications Skills
    • Environmental Studies
    • Disaster Management
    • Stress Management
    • Business Applications of Economics
    • Management Thought and Applications
    • Financial Reporting and Analysis
    • Foreign Language-I
    • Laws Governing Companies in India
    • Mathematical Analysis of Business Situations
    • Macro Economic Dynamics
    • Introduction to Computers & IT, Office Automation
    • Introduction to Computers & IT, Office Automation Lab
    • Self Management
    • Foreign Language-II
    Semester 3
    Semester 4
    • Human Capital Management
    • Production and Operations Mangement
    • Laws Governing Business in India
    • Marketing for Contemporary Business
    • Business Statistics
    • Discipline Specific Elective (Marketing) -I
    • E-Commerce
    • Chasing The Rainbow: The Enterprenuerial Streak
    • Analysing Cost for Managerial Decision Making
    • Research Methodology for Business
    • Financial Decision Making
    • Discipline Specific Elective (Marketing)-II
    Semester 5
    Semester 6
    • Summer Training Project Report
    • Taxation for Managers
    • Management Information System
    • Ethics ,Values & Corporate Social Responsibility
    • Discipline Specific Elective (Marketing)-III
    • Discipline Specific Elective (Marketing)-IV
    • Value Added Course
    • Strategic Orientation for Business
    • Project Planning and Evaluation
    • Personality Development and Communication Skills
    • Business Environment in India
    • Discipline Specific Elective (Marketing)- V
    • Discipline Specific Elective (Marketing)- VI
    • Value Added Course
    Semester 7
    Semester 8

    Connecting Talent to Dream Careers

    BBA (Hons. with Research) in Marketing program is renowned for its outstanding placement opportunities. We have strong collaborations with industry leaders such as Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury, who actively recruit our graduates. These partnerships provide students with the chance to embark on exciting marketing careers in various sectors, ranging from consulting to consumer goods. Our alumni have consistently secured roles in esteemed organizations, making this program a trusted pathway to a successful marketing career.

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    Highest Package

    Career Options

    The BBA (Hons. with Research) in Marketing program opens doors to a plethora of rewarding career paths in the dynamic field of marketing. Graduates are equipped with a deep understanding of marketing strategies, consumer behavior, and research methodologies, making them valuable assets in the corporate world. Here are five prominent career trajectories available to our marketing graduates:

    • Brand Manager: As a brand manager, you’ll be responsible for shaping and executing strategies to enhance brand visibility and reputation. You’ll work closely with cross-functional teams to develop marketing campaigns that resonate with the target audience.
    • Digital Marketing Specialist: In this role, you’ll leverage digital channels to reach and engage consumers. You’ll create and optimize online marketing campaigns, manage social media presence, and analyze data to drive marketing decisions.
    • Market Research Analyst: Market research analysts gather and interpret data to help organizations understand market trends and consumer preferences. Your insights will guide businesses in making informed decisions.
    • Advertising Executive: Advertising executives develop and implement advertising campaigns to promote products or services. This role involves creative thinking, media planning, and collaboration with advertising agencies.
    • Sales and Business Development Manager: Sales and business development managers focus on driving revenue growth. You’ll identify new business opportunities, negotiate deals, and build strong client relationships.

    Hear straight from our Students

    Ajay Sharma

    As someone who started the BBA (Hons. with Research) in a Marketing program with great expectations and a voracious appetite for knowledge, I can state with confidence that this program far exceeded my expectations. Combining marketing research with business administration has been a rewarding experience that has expanded my viewpoint on the business world and helped me develop new skills.

    Vishal Sharma

    My academic path was significantly shaped by the faculty. With their backgrounds in academia and business, the professors offered insightful advice. They supported us outside of the classroom by encouraging us to attend networking events, conferences, and seminars. Building a professional network and gaining a comprehensive grasp of the marketing environment were made possible by this exposure.

    Deepak Verma

    My BBA (Hons. with Research) program provided me with the flexibility and agility necessary in today's fast-paced business world. The curriculum is designed to promote creativity, critical thinking, and problem solving. I was able to work with a variety of teams that mirrored real-world situations in the corporate world through group projects and case studies.

    Shweta

    I love marketing, so the field-specific elective classes helped me focus and learn more about topics like branding, market research, and digital marketing. Because of the program's flexibility, I was able to customise my studies to fit my unique professional objectives in the broad field of marketing.

    Programme
    Outcomes

    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.

      01

    • Conceptual and practical skills

      The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.

      02

    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.

      03

    • Compete on global platform by applying business concepts to managerial decisionmaking and develop a systematic understanding of globalization and its impact on business.

      01

    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.

      02

    • Inculcate ethical qualities in self and demonstrate concern for society and environment.

      03

    • Fundamental Knowledge

      To understand the knowledge in the business management at both fundamental and advanced levels.

      01

    • Critical Thinking

      Demonstrate proficiency with the ability to engage in critical thinking by analyzing situations and apply their skills on decision making and forward planning on both business and personal life.

      02

    • Corporate Social Responsibility

      To excel the ability to perform official and social responsibility in a way.

      03

    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest.

    • Speedy disposal of loan applications

    • Availability of the loan across the country

    • Up to 100% loan with lower interest rate and zero processing fees

    • Repayment tenure ranging from 5-15 years.

    Sponsored
    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    Our BBA in Marketing program distinguishes itself with its comprehensive approach, integrating both traditional and cutting-edge digital marketing strategies. By combining theoretical knowledge with real-world case studies, students gain a profound understanding of contemporary marketing trends. This unique emphasis on practical skills and the latest marketing techniques prepares graduates for a wide range of roles in the dynamic marketing industry
    The program prioritizes experiential learning through internships, live projects, and collaborations with industry leaders like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These opportunities allow students to apply their theoretical knowledge in practical settings, providing them with an in-depth understanding of the dynamic marketing industry and preparing them for professional success.
    To ensure our curriculum remains current, we regularly update our course content in collaboration with marketing professionals and industry experts. This partnership allows us to integrate the latest marketing trends, technologies, and best practices into our program, keeping our students at the forefront of the marketing field.
    Yes, our BBA in Marketing program offers a global perspective. It encompasses international marketing strategies and case studies while also focusing on the Indian market. This approach equips students to address marketing challenges both locally and internationally, a vital skill in today’s global business environment.
    Ethical marketing practices are a fundamental element of our curriculum. We emphasize the importance of ethical decision-making, social responsibility, and sustainable marketing practices. Our goal is to prepare students to be not only effective marketers but also responsible contributors to society and the environment.
    The program offers a wide range of extracurricular and co-curricular activities. Students can engage in marketing workshops, seminars, industry networking events, and real-world marketing projects. Participation in marketing clubs and involvement in national and international marketing competitions are also encouraged, enhancing the educational experience and fostering professional growth in the field of marketing.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey

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