BBA Specialization in Business Intelligence & Analytics | K.R. Mangalam

BBA Specialization in Business Intelligence & Analytics with Samatrix


School of Management & Commerce



Fees Structure





Total Fee



K.R. Mangalam University (KRMU) School of Business has joined hands with SAMATRIX which is a leading technology solution and training provider in India to impart specialized knowledge in its Bachelors in Business Administration (BBA) course. Samatrix is thriving with the idea of transforming organizations into data-driven corporations.

Students pursuing BBA with Specialization in Business Intelligence and Analytics will be trained by some of the most experienced industry experts and educators. This programme will be run over a period of 3 years when the students will eventually grow into business-ready individuals with hands-on experience in Business Intelligence, Data Analytics and business skills.

KRMU has designed this course keeping in mind the current requirement of the industry and focuses on Business Analytics and Data Visualization using practical business problems being used as case studies.

Programme Highlights

  • KRMU BBA with Specialization in Business Intelligence and Analytics features a curriculum that has been designed by industry experts.
  • In-depth knowledge in the field of AI and Data Science is being imparted to students.
  • BBA Course has been moulded in line with the latest advancements and needs of the industry.
  • Regular Mock Interview Sessions are being taken by Industry Experts to keep the students up to date with their knowledge and understand their problems.
  • Students get to intern at some of the most reputed organizations and get to enhance their knowledge in the field.
  • Regular practical and live projects are being explained and given to students.
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Programme Structure

Semester 1
Course Title Credit
Communications Skills 4
Environmental Studies 3
Disaster Management 3
Stress Management 4
Business Applications of Economics 3
Management Thought and Applications 4
Introduction to Artificial Intelligence Business Intelligence, Data Analytics 4

Semester 2
Course Title Credit
Laws Governing Companies in India 4
Business Environment in India 4
Macro Economic Dynamics 3
Statistics & Computational Data Analysis 4
Open Elective-II 4
Human Behaviour at Work 4

Semester 3
Course Title Credit
Human Capital Management 4
Production and Operations Mangement 4
Machine Learning for Business 4
Marketing for Contemporary Business 4
Financial Reporting and Analysis 4

Semester 4
Course Title Credit
E-Commerce 3
Chasing The Rainbow: The Enterprenuerial Streak 4
Analysing Cost for Managerial Decision Making 5
Research Methodology for Business 4
Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics 4

Semester 5
Course Title Credit
Summer Training Project Report 4
Taxation for Managers 4
Management Information System 3
Ethics ,Values & Corporate Social Responsibility 4
Management of Financial Institutions and Services 4
Value Added Course 0
Data Visualization 4

Semester 6
Course Title Credit
Strategic Orientation for Business 4
Global Business Operations 4
Project Planning and Evaluation 4
Banking and Insurance Management 4
Case Studies and Projects 4
Value Added Course 0
Risk & Fraud Analytics, Supply Chain Analytics 4


Eligibility Criteria

Candidates having a knack for business and looking for a future in their respective fields should enroll in this course to open up their field of opportunities and reach heights.

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