BBA Specialization in Business Intelligence & Analytics | K.R. Mangalam

BBA Specialization in Business Intelligence & Analytics with Samatrix

Learning Methodology-Designed to help you become a successful Data Analyst, this course is for those just starting their career in Analytics. It will teach you how to understand data fundamental, analyse the data methodology, techniques, powerful dashboards, Power BI & Visualization power of data along with a strong focus on case studies to ensure hands on learning. Once armed with analytics, you will also learn the powerful data visualization tool like Advanced version of Excel, Power Map, Power BI, Business Intelligence software, Tableau desktop version & other open source tools etc to present your analysis.

Course Designed for-Candidates from various quantitative backgrounds, like Engineering, programming level, mathematics who wants to head start their career in analytics & data science.

Requirement & Benefits-To understand this course, it is advisable to have a foundation level knowledge of data analysis & visualization understanding. Data Analytics & Visualization is needed to be every industry for business insight. The job profiles come out after completion of that program is Data analyst, Business Analyst, Business Intelligence, Data Scientist, Data Architect, Data Statistician, Database Administrator, Data & Analytics manager etc.(Tools req- Microsoft office 2013/16 version, Tableau desktop, Power BI etc.

Objective: The basic objective is to understand the data analysis & visualize your data & method not just a tool-oriented Analyst.

Program Highlights:

  • Program offered by K R Mangalam University and Samatrix Consulting Pvt Ltd in Gurgaon.
  • Face to Face sessions in University Campus by Industry expert only.
  • Business Analytics, Data Analytics & Data Visualization starting from semester first till final year.
  • Regular classes taken by Industry in campus only.
  • Provide LMS Access to all the students till 2024. LMS contains large number of dataset, projects, puzzles, assignments, interview questions etc.
  • DS, BI & AIML from Industry experts only.
  • Certification Courses and Project based learning.
  • Practical’s hands-on & Project Oriented program.
  • Gain Hands on experience with machine learning components, intelligent reasoning & various other AI tools & technologies.
  • Program in collaboration with Samatrix consulting Pvt Ltd. Gurgaon which is backed by a Strong R&D team.
  • Acquire ability to design models, intelligent solutions in variety of domains & business applications
  • Career development Classes from first semester for overall development of students.
  • Career development Classes from first semester for overall development of students.
  • Exposure of In-house Incubation Cell nurturing various Startups.
  • Excellent Result, Placement and University Rank holders.
  • Indoor & Outdoor Playgrounds for all Games.

Programme Structure

Semester 1
Course Title Credit
Communications Skills 4
Environmental Studies 3
Disaster Management 3
Open Elective-I 6
Managerial Economics 2
Management Thought and Applications 4
Introduction to Artificial Intelligence Business Intelligence, Data Analytics 4
Semester 2
Course Title Credit
Laws Governing Companies in India 4
Business Environment in India 4
Macro Economic Dynamics 3
Statistics & Computational Data Analysis 4
Open Elective-II 6
Human Behaviour at Work 4
Semester 3
Course Title Credit
Human Capital Management 4
Production and Operations Mangement 4
Machine Learning for Business 4
Marketing for Contemporary Business 4
Financial Reporting and Analysis 4
Semester 4
Course Title Credit
E-Commerce 3
Chasing The Rainbow: The Enterprenuerial Streak 4
Analysing Cost for Managerial Decision Making 5
Research Methodology for Business 4
Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics 4
Semester 5
Course Title Credit
Summer Training Project Report 4
Taxation for Managers 4
Management Information System 3
Ethics ,Values & Corporate Social Responsibility 4
Management of Financial Institutions and Services 4
Value Added Course 0
Data Visualization 4
Semester 6
Course Title Credit
Strategic Orientation for Business 4
Global Business Operations 4
Project Planning and Evaluation 4
Banking and Insurance Management 4
Case Studies and Projects 3
Value Added Course 0
Risk & Fraud Analytics, Supply Chain Analytics 4




3 Year

Fees Structure

  • Semester-I
  • Semester-II
  • Total Fee

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