Bachelor of Business Administration (BBA) in Marketing is a three-year bachelor's degree programme designed to develop the skills required to work in international business. The curriculum covers many different elements of Marketing, which includes subjects like Business Economics, Corporate Strategy, Financial Management, Advertising and Brand Management, Retail Management and so on.
Students pursuing BBA with Specialization in Marketing at the School of Management and Commerce, K.R. Mangalam University (KRMU) will be trained by the most experienced industry experts and educators in the field. This programme will be run over a period of 3 years when the students will eventually grow into business-ready individuals with hands-on experience in understanding both theoretical and practical elements of the industry.
KRMU designed this course with current industry demands and trends in mind, and it focuses on building various skills and abilities revolving around international business and various influencing factors that serve as pillars for this industry.
Candidates who wish to have a challenging career in the field of Marketing must enroll in this course. An aspirant who wants to enroll should meet the eligibility criteria as mentioned below:
Students must have passed the 10+2 or equivalent Examination with a minimum of 50% aggregate marks