Bachelor of Business Administration (BBA) in Marketing is a three-year bachelor's degree programme designed to develop the skills required to work in the dynamic environment. The curriculum covers many different elements of Marketing, which includes subjects like Business Economics, Corporate Strategy, Financial Management, Advertising and Brand Management, Retail Management and so on.
Students pursuing BBA with Specialization in Marketing at the School of Management and Commerce
, K.R. Mangalam University (KRMU) will be trained by the most experienced industry experts and educators in the field. This programme will be run over a period of 3 years when the students will eventually grow into business-ready individuals with hands-on experience in understanding both theoretical and practical elements of the industry.
KRMU designed this course with current industry demands and trends in mind, and it focuses on building various skills and abilities revolving around international business and various influencing factors that serve as pillars for this industry.
Candidate must have passed 10+2 examination or equivalent in any stream and with minimum 50% aggregate marks.
Who should Pursue
The students who are interested in understanding multinational enterprises (MNEs), their governance, and management should opt for this course. If you have a keen interest to explore the complex issues pertaining to global business enterprises, then you should study the subject of Marketing. This subject would also be a great choice for you if you care about making globalization good by working for the government or the NGOs who run their own businesses. Opting for this field will allow you to see how globalization has brought an enhanced ‘connectedness’ of markets, people and information across countries. Another reason why you should go for a BBA specialization in Marketing is that it will aid you to learn the processes that are involved in Business Analytics. Having in-depth knowledge about the same can assist you in solving real-world problems and optimizing an enterprise’s resources for improved operations.
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Quick and Instant
Includes tuition fees, books cost, hostel fees, airfare.
Concessional rate of interest.
Speedy disposal of loan applications
Availability of the loan across the country
Up to 100% loan with lower interest rate and zero processing fees
Repayment tenure ranging from 5-15 years.
It is normal to feel unsure about your career choices after graduating college. That is why it is important to seek the right kind of support system and mentorship to become capable of discovering your path. In such situations, opting for career counseling services provided by KRMU
can ease your journey to a great extent. The university exposes its students to a plethora of career choices and also teaches them about the various employment trends in their specific industries and domains. One can easily get a lucrative salary package after completing their course of study. If you make wise choices, you can make that happen right at the beginning of your career. Here is a list of the companies that are a part of the KRMU placement drive: