BBA (Marketing) (3 Years)



Fees Structure





Total Fee




BBA in Marketing is a three-year undergraduate programme that focuses on the principles and practices of marketing in the business world. The programme is designed to provide students with the skills and knowledge needed to succeed in various domains. The course aims to teach students to build critical thinking, marketing skills, and problem-solving skills, as well as the understanding of the ethical and social responsibilities of marketing. In addition to the coursework, students will have the opportunity to gain practical exposure in the field of marketing.

Eligibility Criteria

Candidate must have passed 10+2 examination or equivalent in any stream and with minimum 50% aggregate marks.

Programme Details

Programme Highlights

BBA Marketing programme focuses on the conceptualisation of promising concepts and frameworks for effective counter strategies.

  • The BBA in marketing curriculum is specifically designed in consultation with top business leaders
  • Training under the most experienced industry experts and educators.
  • Chance to be on a 2-Week Sponsored Study Tour in Europe 
  • Realistic hands-on training for absolute excellence
  • Regular visits, conferences and engagement in live-projects
Programme Structure

Semester 1
Course Title Credit
Communications Skills 4
Environmental Studies 3
Disaster Management 3
Stress Management 4
Business Applications of Economics 3
Management Thought and Applications 4
Financial Reporting and Analysis 4
Foreign Language-I 2

Semester 2
Course Title Credit
Laws Governing Companies in India 4
Mathematical Analysis of Business Situations 4
Macro Economic Dynamics 3
Introduction to Computers & IT, Office Automation 4
Introduction to Computers & IT, Office Automation Lab 1
Self Management 4
Foreign Language-II 2

Semester 3
Course Title Credit
Human Capital Management 4
Production and Operations Mangement 4
Laws Governing Business in India 4
Marketing for Contemporary Business 4
Business Statistics 4
Discipline Specific Elective (Marketing) -I 4

Semester 4
Course Title Credit
E-Commerce 3
Chasing The Rainbow: The Enterprenuerial Streak 4
Analysing Cost for Managerial Decision Making 5
Research Methodology for Business 4
Financial Decision Making 4
Discipline Specific Elective (Marketing)-II 4

Semester 5
Course Title Credit
Summer Training Project Report 4
Taxation for Managers 4
Management Information System 3
Ethics ,Values & Corporate Social Responsibility 4
Discipline Specific Elective (Marketing)-III 4
Discipline Specific Elective (Marketing)-IV 4
Value Added Course 0

Semester 6
Course Title Credit
Strategic Orientation for Business 4
Project Planning and Evaluation 4
Personality Development and Communication Skills 4
Business Environment in India 3
Discipline Specific Elective (Marketing)- V 4
Discipline Specific Elective (Marketing)- VI 4
Value Added Course 0


Who should Pursue

Students who are interested in this programme should possess problem-solving and analytical skills. Students must have an interest in understanding multinational enterprises (MNEs), their governance, and management should opt for this course and have a keen interest to explore the complex issues pertaining to effective marketing.

Sponsored MBA Degree

K.R. Mangalam University offers a Sponsored MBA Degree to all of the new KRMU students who are looking forward to getting enrolled in the UG courses. 
KRMU bears the total course fee of the deserving student. This is a golden opportunity for the students who wish to pursue MBA after their undergraduate studies.


The students who wish to avail and pursue a Sponsored MBA Degree from K.R. Mangalam University should be eligible as per the following eligibility criteria:
  • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA
  • Students must clear all of the papers/exams across the tenure in the first attempt
  • The student must have 75% or more attendance during the whole course period
  • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

Financial Assistance

K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.


  • Quick and Instant
  • Includes tuition fees, books cost, hostel fees, airfare.
  • Concessional rate of interest.
  • Speedy disposal of loan applications
  • Availability of the loan across the country
  • Up to 100% loan with lower interest rate and zero processing fees
  • Repayment tenure ranging from 5-15 years.

Career Options

Some of the opportunities students can take up are: 

  • Account Manager
  • Social Media Manager
  • Market Research Analyst
  • Public Relations Specialist
  • Marketing Manager 


With consistent exposure to the industry, the programme helps students gain remarkable knpwleedge on best marketing practices and are offered leading roles by some of the major corporates such as Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury.


Students seeking admission to the BBA in Marketing are required to fill out the online application form and take the KREE Entrance Assessment Test. Upon successful clearance, the shortlisted students have to attend the faculty-led interview for confirmation of successful enrollment.

Yes, K.R. Mangalam University extends promising financial assistance in partnership with the major banks and firms including GrayQuest, ICICI Bank, IDFC FIRST Bank and Axis Bank.

Some of the top recruiters offering leading roles to BBA in Marketing graduates are HDFC Bank Pvt Ltd, EY (Ernst & Young), Capgemini, SBI, and Asian Paints.

Yes, the students inclined to pursue the BBA in Marketing programme, may be eligible for the scholarship in accordance with the terms and conditions.

The total fee for BBA in Marketing is INR 1,55,000/- which is to be paid semester-wise. The semester I fee is INR 80,000/- and for semester II is INR 75,000/-.

The eligibility criteria for BBA in Marketing is candidate must have passed the 10+2 examination or equivalent in any stream and with a minimum of 50% aggregate marks.

K.R. Mangalam University is considered to be the best university for BBA Marketing as it offers an industry-specific curriculum and domain-specific learnings. Students of this programme get trained by experts in this field.


Get in touch with us