BBA (MARKETING)

“Navigating the Future of Marketing Excellence”

    OVERVIEW

    The BBA in Marketing program is meticulously designed to develop the next generation of marketing leaders. Focused on modern marketing principles and practices, this program equips students with a profound understanding of consumer behavior, market analysis, and digital marketing strategies. It blends theoretical knowledge with practical insights, preparing students to meet the challenges of a rapidly evolving marketing landscape. Graduates from this program are well-equipped to create impactful marketing campaigns, drive brand growth, and lead innovative marketing initiatives in a global context.

    BBA (MARKETING)

    Marketing Minds:

    Shaping Tomorrow’s Market Leaders

    BBA in Marketing curriculum is comprehensive, encompassing key marketing areas such as digital marketing, market research, consumer behavior, and branding. The program integrates case studies, project-based learning, and industry-led workshops, ensuring a blend of theoretical understanding and practical application. Modules on emerging trends like social media marketing and data analytics keep students abreast of the latest industry developments. The curriculum is designed to foster creative thinking, strategic planning skills, and a nuanced understanding of the digital marketing ecosystem.

    Program Structure

    Semester 1
    Semester 2
    • Communications Skills
    • Environmental Studies
    • Disaster Management
    • Stress Management
    • Business Applications of Economics
    • Management Thought and Applications
    • Financial Reporting and Analysis
    • Foreign Language-I
    • Laws Governing Companies in India
    • Mathematical Analysis of Business Situations
    • Macro Economic Dynamics
    • Introduction to Computers & IT, Office Automation
    • Introduction to Computers & IT, Office Automation Lab
    • Self Management
    • Foreign Language-II
    Semester 3
    Semester 4
    • Human Capital Management
    • Production and Operations Mangement
    • Laws Governing Business in India
    • Marketing for Contemporary Business
    • Business Statistics
    • Discipline Specific Elective (Marketing) -I
    • E-Commerce
    • Chasing The Rainbow: The Enterprenuerial Streak
    • Analysing Cost for Managerial Decision Making
    • Research Methodology for Business
    • Financial Decision Making
    • Discipline Specific Elective (Marketing)-II
    Semester 5
    Semester 6
    • Summer Training Project Report
    • Taxation for Managers
    • Management Information System
    • Ethics ,Values & Corporate Social Responsibility
    • Discipline Specific Elective (Marketing)-III
    • Discipline Specific Elective (Marketing)-IV
    • Value Added Course
    • Strategic Orientation for Business
    • Project Planning and Evaluation
    • Personality Development and Communication Skills
    • Business Environment in India
    • Discipline Specific Elective (Marketing)- V
    • Discipline Specific Elective (Marketing)- VI
    • Value Added Course

    Connecting Talent to Dream Careers

    BBA in Marketing program boasts robust partnerships with leading firms like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These collaborations enhance our placement program, offering students opportunities in diverse marketing roles. Our dedicated placement cell works closely with these companies to ensure students transition smoothly from academic life to successful careers. These associations not only provide valuable industry exposure but also help students secure positions in prestigious organizations post-graduation.

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    Campus Recruiters
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    Placement Assistance
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    Highest Package

    Career Options

    The BBA in Marketing program opens the door to a variety of stimulating career paths in the marketing domain. Graduates are equipped with knowledge and skills to excel in multiple dynamic sectors. Here are five key career trajectories available:

    • Digital Marketing Strategist: Specialize in creating and executing digital marketing campaigns, leveraging online platforms to increase brand visibility and engagement.
    • Brand Manager: Take charge of managing and nurturing a brand, from developing marketing strategies to overseeing promotional activities and brand communication.
    • Market Research Analyst: Play a crucial role in gathering and analyzing market data, providing insights that guide business decisions and strategies.
    • Social Media Manager: Harness the power of social media to build and engage with the customer base, and manage a brand’s online presence.
    • Content Marketing Specialist: Develop and execute content strategies, creating compelling content that resonates with target audiences and drives marketing objectives.

    Hear straight from our Students

    Poonam

    I feel ready and confident to start a career in the exciting field of marketing as I draw closer to finishing my BBA in Marketing. The comprehensive instruction, real-world experience, and encouraging environment have all contributed to this experience's genuine enrichment. My deepest gratitude goes out to the instructors, staff, and other students for making these years genuinely unforgettable.

    Sunil verma

    Because of the encouraging and cooperative nature of the student body, I have grown personally and academically. Group projects and extracurricular involvement have helped me form long-lasting friendships with people who share my values.

    Surbhi singh

    The program's dedication to staying current with industry trends is admirable. Industry professionals' guest lectures, workshops, and networking events have all provided valuable insights into the current marketing landscape. Furthermore, the school-facilitated internship opportunities allowed me to gain hands-on experience and build a network within the industry.

    Navya Verma

    One of the program's highlights has been the emphasis on real-world projects and case studies. By applying abstract concepts to real-world business situations, I've been able to hone my problem-solving abilities and strategic thinking. Creating detailed marketing plans, collaborating on marketing campaigns, and conducting market research have all assisted me in preparing for the challenges that my career will present.

    Programme
    Outcomes

    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.

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    • Conceptual and practical skills

      The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.

      02

    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.

      03

    • Compete on global platform by applying business concepts to managerial decisionmaking and develop a systematic understanding of globalization and its impact on business.

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    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.

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    • Inculcate ethical qualities in self and demonstrate concern for society and environment.

      03

    • Fundamental Knowledge

      To understand the knowledge in the business management at both fundamental and advanced levels.

      01

    • Critical Thinking

      Demonstrate proficiency with the ability to engage in critical thinking by analyzing situations and apply their skills on decision making and forward planning on both business and personal life.

      02

    • Corporate Social Responsibility

      To excel the ability to perform official and social responsibility in a way.

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    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest.

    • Speedy disposal of loan applications

    • Availability of the loan across the country

    • Up to 100% loan with lower interest rate and zero processing fees

    • Repayment tenure ranging from 5-15 years.

    Sponsored
    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    Our BBA in Marketing program stands out for its comprehensive blend of theoretical knowledge and practical marketing strategies. It goes beyond conventional marketing education by incorporating cutting-edge digital marketing techniques and real-world case studies, enabling students to gain a deeper understanding of contemporary marketing trends. The program’s unique emphasis on both traditional and digital marketing prepares students for a diverse range of roles in the ever-evolving marketing industry.
    Our program prioritizes experiential learning through internships, live projects, and collaborations with industry leaders like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These experiences enable students to apply their theoretical knowledge in practical settings, offering an in-depth understanding of the marketing industry’s dynamics and preparing them for professional success.
    To ensure our curriculum remains contemporary and relevant, we regularly update our course content in collaboration with marketing professionals and industry experts. This partnership allows us to integrate the latest marketing trends, technologies, and best practices into our program, keeping our students at the forefront of the marketing field.
    Yes, our BBA in Marketing program offers a global perspective, encompassing international marketing strategies and case studies, while also focusing on the Indian market. This approach prepares students to address marketing challenges both locally and internationally, an essential skill in today’s global business environment.
    Ethical marketing practices are a core element of our curriculum. We emphasize the importance of ethical decision-making, social responsibility, and sustainable marketing practices. Our goal is to prepare students to be not only effective marketers but also responsible contributors to society and the environment.
    The program offers a wide range of extracurricular and co-curricular activities. Students can engage in marketing workshops, seminars, industry networking events, and real-world marketing projects. Participation in marketing clubs and involvement in national and international marketing competitions are also encouraged, enhancing the educational experience and fostering professional growth in the field of marketing.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey

    BBA (MARKETING)