Ms. Nirmaljeet Kaur Virk

Assistant Professor – Management & Commerce

Ms. Nirmaljeet Kaur Virk

Interest Area(s)

  • Consumer Behaviour
  • Services Marketing
Ms. Nirmaljeet Kaur Virk has over 11 years of academic experience and 7 years of industrial with reputed institutions. Currently she is working as Assistant Professor at K. R. Mangalam University, Gurgaon, India. She is pursuing her doctorate from Lincoln University College, Malaysia. She has participated in various workshops, FDPs, seminars, conferences to keep herself updated and well equipped with latest innovations and changes in the field of Research. She has many publications in reputed refereed and peer-reviewed international journals some of which are ABDC and SCOPUS indexed. Her areas of interest include technology adoption, services marketing and consumer behaviour.
  • Ph.D (Pursuing) from Lincoln University College, Malaysia.
  • UGC-NET (2013).
  • MBA from Guru Nanak Dev University, Amritsar (2000-2002).
  • B.Sc. from Panjab University, Chandigarh (1996-1999).
  • Galgotias University (June 2017-August 2022).
  • IILM Undergraduate Business School (Aug 2015 – June 2017).
  • Rayat Bahra University (July 2011 – July 2015).
  • IndusInd Bank (Jan 2011 – June 2011).
  • ICICI Bank Ltd. (May 2004 – December 2010).
  • Dr. IT Planet Ltd. (July 2003 – April 2004).
  • NA
  • PAN India Topper (among top 5% with 85% score) in TALE exam held in March 2019 by NPTEL.
  • PAN India Topper (among top 5% with 87% score) in Marketing Research and Analysis exam held in November 2018 by NPTEL.
  • Organized (Co-convener) a PTU sponsored National Conference on Green Business Practices: Problems & Solutions, 2012.
  • Presented a paper in national seminar organised by National Human Rights commission , Delhi in collaboration with Laxmibai College, University of Delhi, Delhi, 2012 on the topic titled as “Women career challenges and their impact on career development”.
  • Presented a paper in PTU sponsored two day national conference organised by Chandigarh Group of Colleges on Global Advancements and Futuristic Trends in Management, 2013.
  • Presented a paper in PTU sponsored national conference organised by Rayat Bahra Institute of Management on Green Business Practices: Challenges and Solutions, 2012.
  • Presented a paper in PTU sponsored national conference organised by Chandigarh Group of Colleges on Opportunities and Challenges for Business Practices to realise the concept of Make in India, 2014.
  • Attended a workshop organized by RIMT, Mandi Gobindgarh sponsored by Punjab Technical University on “Statistical Tools used in Research Methodology with specific usage of SPSS software”, 2014.
  • Attended a seminar organized by Department of Electronics and Information Technology in collaboration with Computer Centre, Panjab University on “Awareness on e-Governance and National e-Governance Plan”, 2014.
  • Attended a four-day PTU sponsored workshop organized by Rayat Bahra Women College of Engineering, Mohali on “Cyber Crimes”, 2014.
  • Attended a five-day PTU sponsored workshop organized by Doaba Business School, Sahauran on “Research Methodology and Statistical Tools”, 2015.
  • Presented a paper in PTU sponsored International conference organised by Chandigarh Group of Colleges on Digital India Stimulating India’s Growth Under Uncertainties & Challenging Environment Issues, 2015.
  • Attended three-day online workshop on “SEM using AMOS” organized by ResearchSmiths during October-November 2020.
  • Attended one-week FDP on Research Methodology organized by AIMT, Greater Noida during May 2021.
  • Attended three-days Faculty Development Program on Citation Styles and References Lists organized by Siva Sivani Institute of Management during June 2021.
  • Attended five-days online workshop on Introduction to R organized by Christ (Deemed to be University), Delhi-NCR during March 2022.
  • Attended Virtual International one-week Faculty Development Program on Research Methodology organized by Kamla Nehru Mahavidyalaya, Nagpur during May 2022.
  • Attended National one-week Faculty Development Program on ICT Tools for Effective Teaching Learning organized by Kamla Nehru Mahavidyalaya, Nagpur during May 2022.
  • Influence of Cartoon Characters on Generation Alpha in Purchase Decisions, Young Consumers, Vol.23 No. 2, 2022, pp.282-303. (ABDC – B Category).
  • Evaluating Effectiveness of Marketing Strategies of Corporate Hospitals in Chandigarh Region, International Journal of Management, Technology and Engineering, Vol. IX, No. 5, May 2019, pp 1014-1024.
  • Book review on ‘The Future of Branding’, South Asian Journal of Management, Vol. 25, No. 4, 2018.
  • CRM Best Practices: A Study of Indian Retail Banks, International Journal of Business Management, Vol. 2, No. 2, 2015, pp. 1368-1376.
  • Exploring the antecedents in formation of attitude towards Indian cellular services, Indian Journal of Marketing (SCOPUS), Vol. 44, No. 10, 2014, pp. 41-50.
  • Relationship Marketing as a Competitive Marketing Strategy, International Journal of Business Management, Vol. 1, No. 2, 2014, pp. 150-154.
  • Factor Analysis of Customer’s Preference Attributes in using E-Banking, The IUP Journal of Bank Management, Vol. XII, No.1, 2013, pp. 72 – 78.
  • Customer Satisfaction: A Comparative Analysis of Public and Private Sector Banks in India, Information & Knowledge Management, Vol 2, No.3, 2012. ISSN 2224-896X (Online).