MBA (Digital Marketing) with academic support of Imarticus Learning

Craft Digital Legacies with an MBA


    Our MBA in Digital Marketing, in collaboration with Imarticus Learning, is designed to meet the evolving needs of the modern marketing landscape. This program offers a unique blend of traditional marketing principles and cutting-edge digital strategies, underpinned by the academic and industry expertise of Imarticus Learning. Over the course of this program, students dive deep into topics such as SEO, SEM, digital analytics, social media marketing, and content strategy.

    Learn with

    Imarticus Learning has a repute for developing proprietary technology and advanced platform, intellectual property and an industry-defining learning delivery model across multi-disciplinary domains focussing on a thriving digital economy.

    Providing industry-specific advanced knowledge pertaining to digital marketing standards

    Professional certification programmes for successful progression as an expert professional

    Access to specialised information resources and repository

    Digital Mastery Begins Here MBA with

    Imarticus Learning

    This curriculum is thoughtfully designed to equip students with both the theoretical knowledge and practical skills needed to excel in the digital marketing world. Alongside core marketing courses, students also gain insights into emerging trends and technologies, preparing them to be agile and forward-thinking marketers.

    Programme Structure

    Semester 1
    Semester 2
    • Digital Marketing Fundamentals
    • Information Technology in Business
    • Business Communication Skills-I
    • Statistical Approach to Business Problems
    • Economic Analysis for Business
    • Accounting for Management
    • People's Behaviour in An Organisation
    • Managing Marketing Operations
    • Content Marketing
    • Search Engine Optimization
    • Research Methodology for Modern Business
    • Creating and Retaining Motivated Work Force
    • Enhancing Productivity through Operations Management
    • Creating an Entreprenurial Mindset
    • Social Media Marketing
    • Global Business Operations
    • Challenges of Business Environment
    • Business Communication Skills-II
    • Summer Internship
    Semester 3
    Semester 4
    • Business Sustainability, Governance and Ethics
    • Mobile Marketing
    • Web Design and Development
    • Paid Media Marketing
    • Ethical Delima and Profitability
    • Fundamentals of Web Design & Development
    • Search Engine Optimization
    • Digital Marketing Specialization Elective-I
    • Digital Marketing Specialization Elective-II
    • Digital Marketing Specialization Elective-III
    • Business Communication Skills-III
    • Summer Internship Project Report
    • Dissertation
    • Contemporary Isuues in Strategic Management
    • Digital Marketing Analytics
    • Digital Marketing Specialization Elective-IV
    • Digital Marketing Specialization Elective-V
    • Digital Marketing Specialization Elective-VI
    • Digital Marketing Specialization Elective-VII

    Connecting Talent to Dream Careers

    At K.R. Mangalam University, our Integrated MBA in Digital Marketing, bolstered by the academic support of Imarticus Learning, distinguishes itself through robust industry connections and an exemplary placement track record. We take great pride in our collaborations with leading digital marketing agencies, multinational corporations, and innovative startups, which actively engage in our campus recruitment initiatives. Prestigious firms and renowned digital marketing players are regular participants in our placement sessions, drawn to the unique skill set our program cultivates.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    The Integrated MBA in Digital Marketing at K.R. Mangalam University, supported by Imarticus Learning, is a conduit to a diverse array of exciting career paths in the digital marketing and business sectors. Our graduates are equipped with a rich blend of skills and knowledge, making them ideal candidates for various professional roles within these dynamic fields. Below are five key career opportunities our program opens up, but it’s important to note that the possibilities extend much further:

    • Digital Marketing Strategist: Transform business objectives into successful digital campaigns, leveraging skills in SEO, SEM, and content marketing to drive brand engagement and sales.
    • Social Media Manager: Craft and manage compelling social media strategies that resonate with target audiences, utilizing platforms to maximize brand presence and customer interaction.
    • Data Analytics Expert: Harness the power of data to glean insights and inform marketing strategies, turning analytics into actionable business intelligence.
    • E-commerce Manager: Drive online sales through strategic management of digital channels, optimizing user experience and leveraging digital tools for market success.

    Hear straight from our Students


    I started an MBA program in digital marketing in partnership with KR Mangalam University, with academic support from Imarticus Learning.

    Archana Yadav

    Imarticus Learning's academic support has been outstanding. The learning materials were well-structured, and the online platform allowed me to easily access resources and study at my own pace. The regular webinars, workshops, and interactive sessions kept me engaged and provided a forum for clarifying doubts and interacting with peers.

    Varsha Gupta

    Collaboration with KRG Mangalam University enhanced the program even further. The university's academic excellence and Imarticus Learning's industrial focus curriculum have combined to create a one-of-a-kind learning environment. The faculty at KR Mangalam University ensured a well-rounded education by incorporating a solid theoretical foundation alongside the practical insights from Imarticus Learning.

    Pooja Chaudhary

    To anyone interested in a career in digital marketing, I heartily recommend the KRM Mangalam University and Imarticus Learning-supported MBA program in digital marketing. Students are exposed to the opportunities and challenges of today's quickly evolving digital landscape through this comprehensive and well-balanced program.

    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest.

    • Speedy disposal of loan applications

    • Availability of the loan across the country

    • Up to 100% loan with lower interest rate and zero processing fees

    • Repayment tenure ranging from 5-15 years.

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    The students seeking admission to MBA in Digital Marketing programme are required to fill out the Online Application Form and take the KREE Entrance Assessment Test. Upon successful clearance, the shortlisted students have to attend the Faculty-Led Interview for confirmed successful enrolment.

    Yes, the Training & Placement Cell at K.R. Mangalam University extends promising financial assistance in partnership with the major banks and firms including GrayQuest, ICICI Bank, IDFC FIRST Bank, and Axis Bank.
    Some of the top recruiters offering leading roles to MBA in Digital Marketing graduates are PepsiCo, TechShu, Webenza, Tonic Media, KPMG, ICICI Bank.
    Some of the key study areas covered in the MBA in Digital Marketing curriculum include Fundamentals of Digital Marketing, Accounting for Management, Managing Marketing Operations, Ethical Delima and Profitability, Search Engine Optimization etc

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey