BBA (Business Intelligence & Analytics) with academic support of Samatrix and IBM

Empowering Futures with Data BBA in BI & Analytics


    Your Path to Data-Driven Leadership BBA in Business Intelligence

    Our BBA program has been carefully designed to give students a thorough understanding of analytics and business intelligence. Immersion in the fields of data gathering, analysis, interpretation, and visualization will equip you with the knowledge and skills necessary to make well-informed decisions that propel company success. With support from Samatrix and IBM, as well as access to state-of-the-art tools and technologies, you’ll be ready to take the lead in the data-driven era.

    Learn with

    Samatrix consulting is a leading technology solution and training provider in India. For technical solutions in Artificial Intelligence, Machine Learning, Blockchain led by IIT & IIM alumni with rich corporate experience of over 20 years.

    Regular lectures by industry and Samatrix Experts

    Bring the benefits of artificial intelligence and machine learning through state-of-the-art solutions and algorithms

    Opportunity to work on Industry relevant projects on regression, tree, support vector machines, and deep learning

    Learn with

    IBM is one of the leaders in Artificial Intelligence solution providers around the globe and has been changing the architecture of the AI world since its inception.

    Regular lectures by industry and IBM Experts

    Earn globally recognized digital badge, affirming your expertise and skills in the field

    Industry integrated curriculum that incorporates real world industry practices

    Charting Success

    through Insights

    Our BBA program with a specialization in Business Intelligence & Analytics, enriched by academic support from industry leaders Samatrix and IBM, offers a comprehensive educational journey that combines theoretical knowledge with practical application. Over the course of your study, you will explore various aspects of business intelligence and analytics, equipping you for a successful career in this data-centric field.

    Programme Structure

    Semester 1
    Semester 2
    • Communications Skills
    • Environmental Studies
    • Disaster Management
    • Stress Management
    • Business Applications of Economics
    • Management Thought and Applications
    • Introduction to Artificial Intelligence Business Intelligence, Data Analytics
    • Laws Governing Companies in India
    • Business Environment in India
    • Macro Economic Dynamics
    • Statistics & Computational Data Analysis
    • Open Elective-II
    • Human Behaviour at Work
    Semester 3
    Semester 4
    • Human Capital Management
    • Production and Operations Mangement
    • Machine Learning for Business
    • Marketing for Contemporary Business
    • Financial Reporting and Analysis
    • E-Commerce
    • Chasing The Rainbow: The Enterprenuerial Streak
    • Analysing Cost for Managerial Decision Making
    • Research Methodology for Business
    • Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics
    Semester 5
    Semester 6
    • Summer Training Project Report
    • Taxation for Managers
    • Management Information System
    • Ethics ,Values & Corporate Social Responsibility
    • Management of Financial Institutions and Services
    • Value Added Course
    • Data Visualization
    • Strategic Orientation for Business
    • Global Business Operations
    • Project Planning and Evaluation
    • Banking and Insurance Management
    • Case Studies and Projects
    • Value Added Course
    • Risk & Fraud Analytics, Supply Chain Analytics

    Connecting Talent to Dream Careers

    At K.R. Mangalam University, our BBA program with a specialization in Business Intelligence & Analytics stands out for its strong industry partnerships and remarkable placement track record. We take immense pride in our collaborations with leading corporations and data-driven organizations, which actively engage in our campus recruitment initiatives. Esteemed companies such as IBM, Samatrix Solutions, Data Insights Group, and AnalytixPro are regular participants in our placement sessions.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    Our BBA program with a specialization in Business Intelligence & Analytics at K.R. Mangalam University opens doors to a diverse range of exciting career prospects in the data-driven business world. Our graduates are equipped with the skills and expertise necessary to thrive in a variety of professional roles within the field of business intelligence and analytics. While we highlight five key career paths below, it’s essential to recognize that the scope of opportunities extends far beyond these options:

    • Data Analyst: Analyze and interpret data to provide valuable insights for decision-making, helping organizations drive growth and efficiency.
    • Business Intelligence Developer: Design and implement BI solutions, transforming raw data into accessible and actionable information for businesses.
    • Data Scientist: Utilize advanced analytics and machine learning to solve complex business challenges and predict future trends.
    • Digital Marketing Analyst: Apply data-driven insights to optimize marketing campaigns, customer engagement, and ROI.

    Hear straight from our Students

    Bhanu Pratap

    I am confident that the skills and knowledge I will gain through this program, combined with the support of Samatrix and IBM, will prepare me for a successful career in business intelligence and analytics. I am grateful for the opportunity to be a part of KR Mangalam University, and I strongly recommend this program to aspiring students who want to excel in the dynamic world of business analytics."


    KR Mangalam University's academic environment promotes holistic development. The university emphasises not only academic excellence but also extracurricular activities, ensuring a well-rounded education. The campus infrastructure is cutting-edge, creating an ideal learning environment.

    Giriraj Singh

    The incorporation of IBM resources into our curriculum has been a game changer. Access to IBM's advanced analytics tools and platforms has given me a competitive advantage and allowed me to work on projects that simulate real-world scenarios. The ongoing assistance from IBM professionals has been critical in improving my technical proficiency and understanding of industry trends.

    Sanjay Singh

    The collaboration with Samatrix has provided access to cutting-edge technologies as well as real-world case studies. Exposure to their industry insights and best practices has enabled me to seamlessly bridge the gap between theory and application. The hands-on workshops and projects helped me hone my analytical skills and prepare for the fast-paced world of business intelligence.


    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.


    • Conceptual and practical skills

      The programme enables the students to acquire the necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability to analyze and understand business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.


    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.


    • Complex Global Business Environment

      The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.


    • Integrative Experience and Experimental Learning

      The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analysing the impact of decisions and actions on various stakeholders.


    • Innovative Thinking for Effective Decision Making

      The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision-making and problem-solving in complex and uncertain conditions.


    • Analytical Thinking

      The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.


    • Industry Exposure

      The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain practical knowledge in order to be globally competent.


    • Team Building

      The programme prepares students to work effectively in a team-based environment, persuade and influence others to work collectively for a common goal.


    • Blended Learning

      Throughout the management programme, students gain valuable insight and skills from the classroom, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.


    • Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.


    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.


    • Inculcate ethical qualities in self and demonstrate concern for society and environment.


    • Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.


    • Pursue higher education and/or engage in continuous up-gradation and life-long learning.


    • Creativity and Innovation

      Develop leadership skills, creativity and entrepreneurship


    • Design/development of solutions

      Analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data


    • Multifaceted Business Issue

      Conceptualize a multifaceted business issue and express into a written statement and verbal presentation.


    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest.

    • Speedy disposal of loan applications

    • Availability of the loan across the country

    • Up to 100% loan with lower interest rate and zero processing fees

    • Repayment tenure ranging from 5-15 years.

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    You’ll develop a wide range of skills, including data analysis, statistical modeling, data visualization, business acumen, problem-solving, and proficiency in using industry-standard business intelligence tools and technologies.
    Students typically engage in projects that involve analyzing real-world data sets, developing data-driven solutions for businesses, and working on case studies that simulate actual industry scenarios.
    Yes, internships play a crucial role in the program, providing students with the opportunity to gain hands-on experience in data analysis, business intelligence, and analytics in real-world organizations.
    Absolutely, collaborative projects are an integral part of the program, fostering teamwork, communication, and the ability to integrate diverse perspectives in solving complex data challenges.
    Workshops and guest lectures conducted by industry experts, including professionals from Samatrix and IBM, offer students valuable insights into the latest trends, tools, and practices in the field of business intelligence and analytics.
    Yes, graduates of the program can explore diverse career paths, including roles in data science, digital marketing, business consulting, and even entrepreneurship, leveraging their analytical skills and business acumen in various industries.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey