BBA (Hons. with Research) (Business Intelligence & Analytics) with academic support of Samatrix and IBM

Transforming Data into Decisions


    Dive into the dynamic world of business intelligence and analytics with our BBA (Hons. with Research) programme, crafted in collaboration with Samatrix, a leader in analytical solutions. This programme is designed to equip the next generation of business analysts and data-driven decision-makers with cutting-edge skills and knowledge.


    Programme Highlights

    • The curriculum is specifically designed in consultation with top business leaders
    • The curriculum integrates real-world industry practices and includes faculty from major corporations such as Samatrix and IBM.
    • Advanced knowledge and insights straight from Industry experts
    • Regular Industry visits, conferences, and engagement in live-projects
    • Students acquire experience with key industry tools like SAS, Tableau, and R, preparing them for technical roles in business analytics.
    • Entrepreneurship and Incubation Center and Design Thinking Lab, designed to nurture innovative startup ideas
    • After 4-year bachelor’s degree programme, the Master’s programme will be of one-year duration.
    • The programme focuses on research, innovation and entrepreneurship.
    • Attend Live Projects with multiple well-known companies for experiential learning
    • Attend specialized classes for GMAT, IELTS, GRE and TOEFL to prepare for admission to international universities.
    • Global Exposure: International paid visit to attend 2 weeks of summer school at a Prestigious European university
    • Internship and Placement opportunities in leading companies.

    Learn with Imarticus Learning

    Samatrix consulting is a leading technology solution and training provider in India. For technical solutions in Artificial Intelligence, Machine Learning, Blockchain led by IIT & IIM alumni with rich corporate experience of over 20 years.

    Regular lectures by industry and Samatrix Experts

    Bring the benefits of artificial intelligence and machine learning through state-of-the-art solutions and algorithms

    Opportunity to work on Industry relevant projects on regression, tree, support vector machines, and deep learning

    Learn with Imarticus Learning

    IBM is one of the leaders in Artificial Intelligence solution providers around the globe and has been changing the architecture of the AI world since its inception.

    Harness the power of predictive analytics to anticipate market trends and make informed strategic decisions.

    Utilize data-driven approaches in human resources analysis, optimizing talent management strategies for organizational success.

    Earn digital badges, certifications, and globally recognized credentials from IBM, showcasing your expertise to potential employers.

    Navigating the Future of

    Business Excellence in Analytics

    Our curriculum, enriched by Samatrix’s industry expertise, combines foundational business principles with the latest in data analytics, offering a unique blend of theory and practical application. Students will engage with real-world business scenarios, harnessing the power of data to solve complex problems and drive strategic decisions.

    Programme Structure

    Semester 1
    Semester 2
    • Management Thought and Applications
    • Business Application Of Economics
    • Financial Reporting and Analysis
    • Introduction to Artificial Intelligence, Business Intelligence, Data Analytics
    • Minor I
    • Office Management & Secretarial Practice
    • Value-Added Course
    • Human Behaviour At Work
    • Marketing For Contemporary Business
    • Statistics & Computational Data Analysis
    • Minor II
    • Open Elective
    • MS Excel for Business
    • Value-Added Course
    • Summer Internship
    Semester 3
    Semester 4
    • Human Capital Management
    • Machine Learning For Business
    • Minor III
    • Open Elective
    • Life Skills for Leaders I
    • Critical and Design Thinking
    • Extension Activities
    • Evaluation of Summer Internship
    • Research Methodology For Business
    • Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics
    • Minor IV
    • Open Elective
    • Life Skills for Leaders II
    • Business Intelligence Tools
    • Value Added Course
    • Summer Internship
    Semester 5
    Semester 6
    • Strategic Orientation For Business
    • Business Mathematics
    • Data Visualization
    • Minor V
    • Life Skills for Leaders III
    • Evaluation of Summer Internship
    • Laws Governing Companies In India
    • Ethics, Values & Corporate Social Responsibility
    • Case Studies and Projects
    • Risk & Fraud Analytics, Supply Chain
    • Minor VI
    Semester 7
    Semester 8
    • Business Environment in India
    • Statistical Software Lab
    • Cross Culture & Global Management
    • Minor VII
    • Minor VIII
    • Dissertation / Industrial Project

    Connecting Talent to Dream Careers

    At K.R. Mangalam University, our BBA (Hons. with Research) in Business Intelligence & Analytics, supported by Samatrix, is distinguished by its robust industry connections and outstanding career opportunities. We are proud of our strategic alliances with prominent corporations and analytics firms, which are integral to our students’ professional journeys. Esteemed companies such as TCS, Apple, Adobe, and Oracle are frequent collaborators in our campus placement initiatives.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    The BBA (Hons. with Research) in Business Intelligence & Analytics at K.R. Mangalam University, supported by Samatrix, opens the door to a wide array of exciting career paths in the fast-paced world of data and analytics. Our graduates are equipped with the skills and insights necessary to thrive in various professional roles within this dynamic field. Below, we outline five key career trajectories for our graduates, keeping in mind that the possibilities extend well beyond these options:

    • Business Intelligence Analyst: Delve into the world of data to derive meaningful insights, aiding organizations in strategic decision-making processes. As a BI Analyst, you will be the bridge between data and actionable business strategies, turning complex data sets into understandable reports and dashboards.
    • Data Scientist: Unravel the complexities of big data using advanced statistical methods, machine learning algorithms, and predictive models. In this role, you will extract valuable insights from vast amounts of data to influence critical business outcomes.
    • Market Research Analyst: Understand consumer preferences and market trends to help businesses tailor their products and services. Your role involves analyzing market data to identify opportunities, forecast trends, and provide recommendations for business growth.
    • Digital Marketing Analyst: Harness the power of data in the digital marketing sphere. This role involves analyzing online consumer behavior, optimizing marketing campaigns, and driving digital strategies to enhance brand presence and sales.

    Hear straight from our Students


    With academic support from Samatrix, the BBA (Hons.) with Research in Business Intelligence & Analytics programme at KR Mangalam University has been a life-changing experience for me. Strong academics, committed instructors, and industry partnerships have refined my analytical abilities and given me the self-assurance to take on challenging business problems. I am appreciative of my all-around education and feel well-equipped to pursue a lucrative career in the fascinating field of analytics and business intelligence.


    Samatrix provided invaluable support. My education took on a more practical aspect thanks to my access to their state-of-the-art resources and platforms. My ability to apply theoretical knowledge to real-world scenarios was enhanced by Samatrix's industry-relevant projects, which equipped me for the challenges of a quickly changing business environment.

    Gaurav Mishra

    The curriculum was created to meet industry demands and covered a wide range of topics, including business intelligence tools, machine learning, and data analysis. What truly set this programme apart was its integration with Samatrix, a well-known supplier of cutting-edge technical solutions and academic support.

    Baljeet Singh

    Pursuing the BBA (Hons.) with Research in Business Intelligence & Analytics at KR Mangalam University has been an incredible experience for me, especially with Samatrix providing academic support. I am a student who is passionate about the dynamic field of business analytics, and this programme provided me with the ideal blend of practical skills and theoretical knowledge.


    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.


    • Conceptual and practical skills

      The programme enables the students to acquire the necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability to analyze and understand business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.


    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.


    • Complex Global Business Environment

      The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.


    • Integrative Experience and Experimental Learning

      The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analysing the impact of decisions and actions on various stakeholders.


    • Innovative Thinking for Effective Decision Making

      The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision-making and problem-solving in complex and uncertain conditions.


    • Analytical Thinking

      The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.


    • Industry Exposure

      The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain practical knowledge in order to be globally competent.


    • Team Building

      The programme prepares students to work effectively in a team-based environment, persuade and influence others to work collectively for a common goal.


    • Blended Learning

      Throughout the management programme, students gain valuable insight and skills from the classroom, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.


    • Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.


    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.


    • Inculcate ethical qualities in self and demonstrate concern for society and environment.


    • Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.


    • Pursue higher education and/or engage in continuous up-gradation and life-long learning.


    • Creativity and Innovation

      Develop leadership skills, creativity and entrepreneurship


    • Design/development of solutions

      Analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data


    • Multifaceted Business Issue

      Conceptualize a multifaceted business issue and express into a written statement and verbal presentation.


    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Availability of the loan across the country

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest

    • Repayment tenure ranging from 5-15 years

    • Speedy disposal of loan applications

    • Up to 100% loan with lower interest rate and zero processing fees

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    In this programme, you’ll develop a comprehensive skill set including data analysis, statistical modeling, business strategy, critical thinking, and problem-solving. You’ll also gain proficiency in data visualization tools, machine learning techniques, and an understanding of how data-driven decisions impact businesses.

    Students engage in a variety of projects such as data analysis case studies, business simulation exercises, predictive modeling projects, and a research thesis in their final year. These projects are designed to provide hands-on experience with real-world business scenarios.

    Yes, internships form a crucial part of the curriculum, offering practical experience in business analytics roles within corporations, consultancies, or analytics firms. These internships are vital for applying academic concepts to real business challenges.

    Absolutely, collaborative projects are integral to the program, fostering teamwork, effective communication, and the ability to integrate diverse analytical perspectives and business strategies.

    Workshops and guest lectures by industry professionals, including experts from Samatrix, are a cornerstone of the curriculum. They provide students with industry insights, emerging trends in analytics, and exposure to various business intelligence applications and practices.

    Definitely, graduates can branch out into various fields such as financial analysis, marketing analytics, supply chain management, data consultancy, and even entrepreneurial ventures where analytical skills are essential. The diverse skill set gained opens doors to numerous career paths beyond conventional analytics roles.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enroled

    Be prepared to embark on your journey