BBA (Hons. / Hons. with Research) (Business Intelligence & Analytics) with academic support of Samatrix and IBM

Transforming Data into Decisions

    OVERVIEW

    The Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics is a four-year undergraduate programme specifically designed to prepare students with technical and analytical proficiency that is highly desirable in professional business industries. The programme focusses on aligning data analytics with strategic decision–making, ensuring graduates are well prepared to contribute to organisational success, making them valuable assets in diverse industrial sectors. 

    BBA(HONS. WITH RESEARCH) (BUSINESS INTELLIGENCE & ANALYTICS)

    Programme Highlights

    • The curriculum is specifically designed in consultation with top business leaders
    • The curriculum integrates real-world industry practices and includes faculty from major corporations such as Samatrix and IBM.
    • Advanced knowledge and insights straight from Industry experts
    • Regular Industry visits, conferences, and engagement in live-projects
    • Students acquire experience with key industry tools like SAS, Tableau, and R, preparing them for technical roles in business analytics.
    • Entrepreneurship and Incubation Center and Design Thinking Lab, designed to nurture innovative startup ideas
    • After 4-year bachelor’s degree programme, the Master’s programme will be of one-year duration.
    • The programme focuses on research, innovation and entrepreneurship.
    • Attend Live Projects with multiple well-known companies for experiential learning
    • Attend specialized classes for GMAT, IELTS, GRE and TOEFL to prepare for admission to international universities.
    • Global Exposure: International paid visit to attend 2 weeks of summer school at a Prestigious European university
    • Internship and Placement opportunities in leading companies.

    Learn with Samatrix

    Samatrix consulting is a leading technology solution and training provider in India. For technical solutions in Artificial Intelligence, Machine Learning, Blockchain led by IIT & IIM alumni with rich corporate experience of over 20 years.

    Regular lectures by industry and Samatrix Experts

    Bring the benefits of artificial intelligence and machine learning through state-of-the-art solutions and algorithms

    Opportunity to work on Industry relevant projects on regression, tree, support vector machines, and deep learning

    Learn with IBM

    IBM is one of the leaders in Artificial Intelligence solution providers around the globe and has been changing the architecture of the AI world since its inception.

    Harness the power of predictive analytics to anticipate market trends and make informed strategic decisions.

    Utilize data-driven approaches in human resources analysis, optimizing talent management strategies for organizational success.

    Earn digital badges, certifications, and globally recognized credentials from IBM, showcasing your expertise to potential employers.

    Navigating the Future of

    Business Excellence in Analytics

    The curriculum of the Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics programme is designed to prepare students for technical roles in the business sector. BBA (Hons./Hons. with Research) in Business Intelligence and Analytics incorporates a broad spectrum of modules such as financial reporting and analysis, business application of economics, marketing for contemporary business, statistics & computational data analysis, etc. We engage students in live projects, conferences, and industry case studies, ensuring they gain real-world knowledge.   

    Programme Structure

    Semester 1
    Semester 2
    • Principles of Management
    • Micro Economics
    • Financial Accounting and Reporting
    • Business Mathematics
    • Introduction to Artificial Intelligence, Business Intelligence, Data Analytics
    • Minor I
    • Indian Knowledge System
    • Commercial Laws
    • Design Thinking
    • Power BI, Python and SQL
    • Cost and Management Accounting
    • Economic Environment and Policy
    • Open Elective I
    • MS Excel for Business
    • MOOC
    • Minor II
    • Club/Society
    • Summer Internship-I
    Semester 3
    Semester 4
    • Managing Contemporary Human Resources
    • Minor III
    • Statistics & Computational Data Analysis
    • Fundamentals of Marketing
    • AI Tools for Business
    • Verbal Ability
    • Project Management using MS Excel
    • Summer Internship / Research Project
    • GST and E Filing
    • Community Service
    • Research Methodology For Business
    • Introduction to Financial Management
    • Enterprise Planning Analytics (IBM)
    • Entrepreneurship Development
    • Leadership and Team Building
    • Machine Learning For Business
    • Open Elective II

      Communication & Personality Development

    • Minor IV
    • Communication & Personality Development
    • Summer Internship-II
    Semester 5
    Semester 6
    • Operations Research
    • General Awareness for Business
    • Data Visualization
    • Sales and Customer Relationship Management
    • Arithmetic and Reasoning Skills-II
    • Minor V
    • Summer Internship / Research Project
    • Strategic Management
    • Business Ethics, Values & Corporate Governance
    • Financial Analytics
    • HR Analytics
    • Risk & Fraud Analytics
    • Minor VI
    • Negotiation
    Semester 7
    Semester 8

    • Organisational Structure, Culture and Design

    • Marketing Research

    • Supply Chain Analytics

    • Block Chain

    • Minor VII

    • BBA (Hons.) in Business Intelligence and Analytics (BBA BIA) 

    • Qualitative Research Methods 

    • Multivariate Research

    • Geo-Political Implications on Business 

    • Minor VIII

    • Cyber Security 

    • Generative AI 

    • Minor Project 

    • BBA (Hons. with Research) in Business Intelligence and Analytics (BBA BIA)

    • Dissertation  

    • Generative AI 

    • Cyber Security 

    • Minor VIII

    Connecting Talent to Dream Careers

    K.R. Mangalam University has collaborated with various industry giants like Infosys, ITC Limited, Absolutdata, ICICI Bank, HDFC Bank, Oracle, Adobe, Apple, etc., offering students a platform to secure good internships and placements. Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics graduates pursue thriving careers across diverse roles, reflecting the university’s commitment to producing industry-prepared professionals who excel in the competitive global market. We ensure that our graduates are ready to take on influential roles in the progressive area of the business industry. 

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    Highest Package
    Oracle
    Adobe
    Apple INC
    Infosis Logo
    Absolutedata

    Career Options

    The Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics programme at K.R. Mangalam University offers exciting career opportunities in the dynamic field of business intelligence. We prepare our graduates with core business knowledge and practical skills, enabling them to succeed in the future and grab the best career options. Some of the most prominent and preferred career options in this field are mentioned below: 

    • Business Intelligence Analyst: A Business Intelligence Analyst analyses data to drive meaningful insights, helping businesses to make data-driven decisions. They also uncover trends and changes to improve business operations.
    • Data Scientist: Data Scientists are experts who use advanced statistical methods to solve the complexities of big data, helping businesses in their decision-making process.
    • Market Research Analyst: A Market Research Analyst is a professional who gathers and analyses market data to help businesses strengthen their market position.
    • Digital Marketing Analyst: A Digital Marketing Analyst is an expert who is responsible for analysing consumer behaviour from various social media platforms to provide informed marketing decisions, enhancing brand relevance and presence.

    Hear straight from our Students

    Sagar

    With academic support from Samatrix, the BBA (Hons.) with Research in Business Intelligence & Analytics programme at KR Mangalam University has been a life-changing experience for me. Strong academics, committed instructors, and industry partnerships have refined my analytical abilities and given me the self-assurance to take on challenging business problems. I am appreciative of my all-around education and feel well-equipped to pursue a lucrative career in the fascinating field of analytics and business intelligence.

    Shankar

    Samatrix provided invaluable support. My education took on a more practical aspect thanks to my access to their state-of-the-art resources and platforms. My ability to apply theoretical knowledge to real-world scenarios was enhanced by Samatrix's industry-relevant projects, which equipped me for the challenges of a quickly changing business environment.

    Gaurav Mishra

    The curriculum was created to meet industry demands and covered a wide range of topics, including business intelligence tools, machine learning, and data analysis. What truly set this programme apart was its integration with Samatrix, a well-known supplier of cutting-edge technical solutions and academic support.

    Baljeet Singh

    Pursuing the BBA (Hons.) with Research in Business Intelligence & Analytics at KR Mangalam University has been an incredible experience for me, especially with Samatrix providing academic support. I am a student who is passionate about the dynamic field of business analytics, and this programme provided me with the ideal blend of practical skills and theoretical knowledge.

    Programme
    Outcomes

    • Apply conceptual, technical and technological skills to solve complex business problems

      01

    • Analyse business problems critically and design creative and innovative solutions

      02

    • Communicate effectively and negotiate to collaborate, coordinate and lead global and diverse teams

      03

    • Exhibit decision-making ability upholding universal human values, ethics, empathy, compassion and righteousness

      04

    • Practice responsible global citizenship by considering the social and environmental impact of business decisions

      05

    • Demonstrate entrepreneurial and intrapreneurial skills to start their own firms and work with ownership in organizations

      06

    • Imbibe lifelong learning skills for continuous improvement

      07

    • Contribute to management theory and practice by conducting pure and applied empirical research

      08

    • Lead teams in a dynamic business environment.

      01

    • Develop innovative solutions for dynamic business problems

      02

    • Contribute to the advancement of management practices and theory by conducting research in the relevant discipline

      03

    • Integrate sustainability & ethics in decision making ensuring Apply conceptual, technical and technological skills to solve complex business problemsand compassion

      04

    • Practice responsible global citizenship exhibiting environmental and social accountability

      05

    • Exhibit skills and attitude to be a lifelong learner

      06

    • Applying conceptual knowledge of business analytics to decipher solutions for real life business problems.

      01

    • Exhibiting responsibility towards environment, society & governance in all decisions & processes.

      02

    • Analysing the data to predict and forecast business scenarios and design effective strategies.

      03

    • Evaluating alternative solutions using Business Intelligence tools.

      04

    • Displaying decision making abilities upholding ethics & universal human values.

      05

    • Communicating effectively to create, build & lead teams.

      06

    • Demonstrating continuous improvement through lifelong learning.

      6

    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Availability of the loan across the country

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest

    • Repayment tenure ranging from 5-15 years

    • Speedy disposal of loan applications

    • Up to 100% loan with lower interest rate and zero processing fees

    Sponsored
    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    Students who pursue a Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics programme develop essential skills such as statistical modelling, data analysis, critical thinking, problem-solving abilities, etc.   

    Candidates who have passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks are eligible to pursue a BBA (Hons./Hons. with Research) in Business Intelligence and Analytics programme.  

    BBA (Hons./Hons. with Research) Business Intelligence and Analytics graduates can choose multiple career paths such as data analyst, financial analyst, marketing analyst, business analyst, management consultant, digital marketing specialist, data engineer and chief data analyst.  

    Some of the major topics covered in the Bachelor of Business Administration (Hons./Hons. with Research) in Business Intelligence and Analytics programme are human behaviour at work, statistics & computational data analysis, marketing for contemporary business, business application of economics, financial report, research methodology for business, and machine learning for business. 

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    At admissions.krmangalam.edu.in

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enroled

    Be prepared to embark on your journey

    BBA(HONS. WITH RESEARCH) (BUSINESS INTELLIGENCE & ANALYTICS) WITH ACADEMIC SUPPORT OF SAMATRIX