BBA (Business Intelligence & Analytics) with academic Support of Samatrix and IBM(3 Years)



Fees Structure





Total Fee




The BBA with a Specialization in Business Intelligence and Analytics with the academic support of Samatrix and IBM is a 3-year undergraduate programme that offers students an opportunity to get in-depth knowledge of Business Intelligence and Analytics. K.R. Mangalam has collaborated with Samatrix, a leading technology solution and training provider in India and IBM, one of the leaders in Artificial Intelligence solution providers around the globe and has been changing the architecture of the AI world since its inception. For technical solutions in Artificial Intelligence, Machine Learning, and Blockchain led by IIT & IIM alumni that is thriving with the idea of transforming organizations into data-driven corporations. KRMU has designed this course keeping in mind the new-age demands of the industry, focusing on Business Analytics and Data Visualization with practical business problems being used as case studies.


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Eligibility Criteria

Candidates must have passed 10+2 examination or equivalent in any stream with minimum 50% aggregate marks.

Programme Details

Programme Highlights
  • Training under the most experienced industry experts and educators.
  • In-depth knowledge in the field of Business Intelligence is being imparted to students.
  • Regular Mock Interview Sessions are being taken by Industry Experts to keep the students up-to-date with their knowledge and understand their problems.
  • Students get to intern at some of the most reputed organizations and get to enhance their knowledge in the field.
  • Regular practical and live projects are explained and given to students.
  • With a hands-on training approach, students learn how to use theoretical knowledge to solve real-world problems.
Programme Structure

Semester 1
Course Title Credit
Communications Skills 4
Environmental Studies 3
Disaster Management 3
Stress Management 4
Business Applications of Economics 3
Management Thought and Applications 4
Introduction to Artificial Intelligence Business Intelligence, Data Analytics 4

Semester 2
Course Title Credit
Laws Governing Companies in India 4
Business Environment in India 4
Macro Economic Dynamics 3
Statistics & Computational Data Analysis 4
Open Elective-II 4
Human Behaviour at Work 4

Semester 3
Course Title Credit
Human Capital Management 4
Production and Operations Mangement 4
Machine Learning for Business 4
Marketing for Contemporary Business 4
Financial Reporting and Analysis 4

Semester 4
Course Title Credit
E-Commerce 3
Chasing The Rainbow: The Enterprenuerial Streak 4
Analysing Cost for Managerial Decision Making 5
Research Methodology for Business 4
Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics 4

Semester 5
Course Title Credit
Summer Training Project Report 4
Taxation for Managers 4
Management Information System 3
Ethics ,Values & Corporate Social Responsibility 4
Management of Financial Institutions and Services 4
Value Added Course 0
Data Visualization 4

Semester 6
Course Title Credit
Strategic Orientation for Business 4
Global Business Operations 4
Project Planning and Evaluation 4
Banking and Insurance Management 4
Case Studies and Projects 4
Value Added Course 0
Risk & Fraud Analytics, Supply Chain Analytics 4


Programme Outcomes

PO 1: Multi-disciplinary knowledge: The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.

PO 2: Conceptual and practical skills: The programme enables the students to acquire the necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability to analyze and understand business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.

PO 3: Employability: The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.

PO 4: Complex Global Business Environment: The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.

PO 5: Integrative Experience and Experimental Learning: The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analysing the impact of decisions and actions on various stakeholders.

PO 6: Innovative Thinking for Effective Decision Making: The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision-making and problem-solving in complex and uncertain conditions.

PO 7: Analytical Thinking: The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.

PO 8: Industry Exposure: The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain practical knowledge in order to be globally competent.

PO 9: Team Building: The programme prepares students to work effectively in a team-based environment, persuade and influence others to work collectively for a common goal.

PO 10: Blended Learning: Throughout the management programme, students gain valuable insight and skills from the classroom, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.



PEO 1: Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.

PEO 2: Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.

PEO 3: Inculcate ethical qualities in self and demonstrate concern for society and environment.

PEO 4: Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.

PEO 5: Pursue higher education and/or engage in continuous up-gradation and life-long learning.



PSO 1: Creativity and Innovation: Develop leadership skills, creativity and entrepreneurship

PSO 2: Design/development of solutions: Analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data

PSO 3: Multifaceted Business Issue: Conceptualize a multifaceted business issue and express into a written statement and verbal presentation.

Who should Pursue

Students who are interested in studying how to use digital tools and strategies to analyse business data should opt for this course. This information is used to enhance various kinds of business operations and yield more profits. Students who wish to learn tools and techniques such as Predictive Modeling and Advanced Statistics should consider taking up this field of study. 

Sponsored MBA Degree

K.R. Mangalam University offers a Sponsored MBA Degree to all of the new KRMU students who are looking forward to getting enrolled in the UG courses. 
KRMU bears the total course fee of the deserving student. This is a golden opportunity for the students who wish to pursue MBA after their undergraduate studies.


The students who wish to avail and pursue a Sponsored MBA Degree from K.R. Mangalam University should be eligible as per the following eligibility criteria:
  • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA
  • Students must clear all of the papers/exams across the tenure in the first attempt
  • The student must have 75% or more attendance during the whole course period
  • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

Financial Assistance

K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.


  • Quick and Instant
  • Includes tuition fees, books cost, hostel fees, airfare.
  • Concessional rate of interest.
  • Speedy disposal of loan applications
  • Availability of the loan across the country
  • Up to 100% loan with lower interest rate and zero processing fees
  • Repayment tenure ranging from 5-15 years.

Career Options

After completing BBA with specialization in Business Intelligence and Analytics, there are several career options that you can explore, Here are some of the most common ones that students can opt for:

  • Intermediate Analyst 
  • Strategy Developer
  • Data Scientist
  • Business Intelligence Project Manager
  • Business Intelligence Analyst
  • Business Intelligence Developer


Armed with out-of-the-box methodologies and advanced subject-matter expertise, the graduates from SOMC are best known for the conceptualisation of promising concepts, strategies and frameworks to take challenges head-on in various capacities at some of the world’s most renowned conglomerates, corporates and entities like Fractal Analytics, Absolutdata, Infosys, Apple, Adobe, and Oracle.


Students will gain knowledge about the different ways to approach Business Analytics and use that data to solve real-world problems and make effective decisions. These decisions would be useful for optimizing resources and yielding more profits.

After completing the BBA with Specialization in Business Intelligence & Analytics, you will gain skills such as data analysis, data warehousing, data mining, predictive analytics, data visualisation, and business intelligence.

  • Firstly, Fill out the application form at
  • You will get a link for the admission test at your registered email address. ...
  • An interview will be scheduled with one of our faculty, you are requested to attend the interview as per the given time slot.
  • Upon selection, submit the required documents and fee.

Yes, KRMU has collaborated with some banks to provide educational loans to its students. If you feel that you require any kind of financial aid, you can submit an application to the university. To know more about the various kinds of financial assistance available at KRMU, Click here.


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