Dr. Ankita Majumdar

Ankita Majumdar is an Assistant Professor in the Department of Applied Art, bringing a deep passion for creativity, communication design, and visual storytelling. I holds a PhD degree in Applied Art and has teaching and industry experience. My areas of interest include advertising design, illustration, typography, and interdisciplinary approaches in visual communication. I believe in nurturing creative thinking, cultural sensitivity, and conceptual clarity among students. My research and creative work reflect a blend of traditional aesthetics with contemporary design thinking.

PhD on the topic of “Impact of Visual Elements of Web Banner Advertising on Consumer Behavior” from the Department of History of Art, Banaras Hindu University 2021

Qualified UGC NET and JRF Exam in 2015

Master of Fine Arts in Applied Arts (Specialization in Integrated Marketing Communication) from the Faculty of Visual Arts B.H.U Varanasi in 2012.

Bachelor of Fine Arts in Applied Arts from Faculty of Visual Arts B.H.U Varanasi in 2010

Intermediate passed from C.B.S.E Board in 2005

Matriculation passed from C.B.S.E Board in 2003

• Worked as assistant professor in Amity University Noida as an Assistant professor in the Fine Arts Department for Applied Art from 20/02/2023 to 05/07/2024.
• I have taught Visual Communication, Typography Art, Drawing and Illustration, Graphic Design for the Web, Graphic Design and Creative Image Along with practical I have taught Advertising Theory and the Concept of Communication in Art and Design theory.
• I worked as a coordinator of the cultural club of Amity School of Fine
• I have worked as a guest lecturer at the College of Art Delhi University for 2 weeks to foundation
• Went as an external examiner in the Applied Art Department at the Faculty of Visual Arts BHU and Collage of Art, New
• I have been appointed as Examiner and Paper Setter for Course icon design and UX design Courses for BA-DIGITAL MEDIA AND DESIGNS at Delhi Skill and Entrepreneurship
• worked for two months in digital advertising at M&C Saatchi February advertising agency in Delhi as a trainee related to my research work which is related to banner advertising and have experience in designing digital
• As a junior visualizer I have worked in a reputed Advertising agency Pathfinder Delhi for six
• I have done lots of freelance work and designed the tickets and posters, hoarding of the “BHARAT KALA BHAVAN MUSEUM” one of the famous Art & Archeology Museum of H.U.
• I have a total experience of 12 years with diverse knowledge of corporate identity, graphic design, illustration, pattern design, digital caricature I am well-trained & proficient with the latest designing tools like Adobe Illustrator, Adobe InDesign, Adobe Photoshop, CorelDraw and Adobe Figma. I have worked on various projects for national & international clients across industries like F&B, FMCG, Consumer Electronics, Lifestyle, Textile, Jewelry, Services etc.

• Published article on “Impact of Visual Elements of Web Banner Design in Online Advertising on Consumer Response” in UGC-approved journal 48416 Interdisciplinary Journal of Contemporary Research, vol 6, No.2, February 2019. ISSN:2393-8358, Impact factor: 2.314
• Published article on “Ethnic Apparel in Indian Online Market” in UGC approved journal 49321, Shodh Drishti International Peer Reviewed Referred Research Journal, Vol.9, No.21 November 2018, ISSN: 0976-6650, Impact Factor:2.591
• Published article on “Online Advertising in Indian Scenario” in Anukriti, an International Multidisciplinary Research Journal, ISSN: 2250-1193.
• Published article on “Implication of Gestalt Theory in Advertising Design” in Interdisciplinary Journal of Contemporary Research, an International Refereed Research Journal, ISSN: 2393-8358.
• Published article on “Role of Colors in Design Web Banner advertising: In the Context of Ethnic Apparel” in International Journal of Research- Granthaalayah, ISSN (O)- 2350-0530, ISSN (P)- 2394-3629

Participated in the International conference on “Innovation in Visual Arts” (ICIVA’23) organized by Amity School of Fine Arts, Amity University Noida.