Dr. Anumeha is a seasoned professional with 15 years of experience in teaching and training. A passionate educator and researcher currently she is working as Assistant Professor at K. R. Mangalam University, Gurgaon, India. She has earned her doctorate from Calorx Teachers University on the topic Digital Buying Behavior of Consumers in Gujarat. She has many publications in reputed refereed and peer-reviewed International journals International National Conferences including Her areas of interest include Marketing, Consumer Behavior, Branding and Advertising.
