Dr. Sarina Asif

Dr. Sarina Asif is an academic professional specializing in Marketing, Entrepreneurship, and Business Management. With a Ph.D. in Management and more than 8 years of experience, she is involved in teaching, research, academic leadership, and curriculum development. She actively contributes to interdisciplinary projects, mentors Ph.D. scholars, and has played key roles in accreditation, international collaboration, and institutional innovation. Her research contributions span publications in Scopus and UGC-CARE journals, books, book chapters, and a published patent, with a focus on innovation, sustainability, and digital transformation.