Dr. Sarina Asif

Dr. Sarina Asif is an Assistant Professor in the School of Management & Commerce at K.R. Mangalam University, specialising in Marketing and Entrepreneurship. With a Ph.D. in Management (Marketing) from GD Goenka University and over 11 years of academic experience, she is involved in teaching, research, academic leadership, and curriculum development. She guides doctoral scholars, contributes to interdisciplinary projects, and has played key roles in accreditation, international collaboration, and institutional innovation. Her research contributions include 15+ publications in Scopus and UGC-CARE indexed journals, 2 authored/edited books, 6 book chapters, and 2 registered patents, with a focus on consumer behaviour, digital and green marketing, entrepreneurial ecosystems, sustainability, and AI in business.