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Dr. Varsha Jaiswal

Assistant Professor

Interest Area(s)

  • Marketing, Entrepreneurship, Digital Business

Dr. Varsha Jaiswal, a Marketing Professor, holds a Ph.D. in Commerce from the School of Management Studies, IGNOU, where her doctoral research focused on e-business adoption in MSMEs. She completed her M.Com with a specialization in Marketing and a B.Com in Marketing and Economic & Fiscal Administration. Her academic journey is distinguished by the award of the UGC NET Fellowship, during which she served as both Junior and Senior Research Fellow. She has taught as guest faculty at NCWEB and SOL under the University of Delhi. Alongside teaching, she has contributed to entrepreneurship training modules in collaboration with IGNOU and the Ministry of Skill Development and developed self-learning materials on MSMEs, making her expertise accessible to a broader audience.

  • Com (2015) Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, U.P.
  • Com (2017) Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, U.P.
  • UGC NET-JRF (2018)
  • Commerce (2024), Indira Gandhi National Open University, New Delhi
  • KCCILHE, Greater Noida, affiliated to GGSIPU (30 August 2023-12 September 2024)
  • RV University, Bengaluru (23 September 2024- 1 August 2025)
  • R Mangalam University, Gurugram (11 August 2026- present)

• Assessing Factors Influencing E-Entrepreneurship Intentions Among Aspiring Women Entrepreneurs” in the Indian Journal of Commerce Vol.76, No.1 January-March 2023 (UGC Listed)
• Digitalization of MSME Sector: Policy Initiatives and Challenges in the IUP Journal of Entrepreneurship Development Vol.20, No.2, June 2023.
• Exploring e-business adoption by MSMEs in Delhi NCR: a pilot study, Shodaditya, Vol. VII, (2020), 27-31.
• Antecedents of B2B E-Marketplace adoption intention: An empirical study of microenterprises”, Inspira-Journal of Commerce, Economics and Computer Science, Vol. 06, (2020), 85-95.

S.No. Title of Research Paper Presented Name of the Conference Type of Conference Organized / Hosted By Date
1. Generation Z and AR Virtual Try-Ons: How Aesthetic Quality, Perceived Risk, and Values Interact through Spatial Proximity? International Management Perspective Conference (IMPeC-2025) International conference Indian Institute of Management Sambalpur January 30 to February 1, 2025.
2. Issuance, Admission and Empanelment: A Statewise Perspective of the Ayushmaan Bharat scheme’s Operational Dynamics ICSSR Sponsored National Conference on Healthcare Access and Socio-Economic Implications of PMJAY: Opportunities & Challenges National Conference Poornima University, Jaipur December 14th-15th, 2024
3. Evaluating Financial performances, Policies and Productivity in U.P. and Maharashtra State Sugar Cooperatives 18th ICA Asia Pacific Research Conference- Cooperatives in the Next industrial Revolution International Conference Indian Institute of Management Kozhikode. 15-18 October 2024
4. Forensic Accounting: An Intersection of Accounting and Law Criminal Law & Forensic Justice: Challenges and Way Forward National Conference KCCILHE, Greater Noida. 5th April 2024
5. Exploring Global Innovation Landscapes: Cross-Country Trends and Insights Innovation and technology management: Shaping the future of business International Conference KCCILHE, Greater Noida in collaboration with Belarus State Economic University. 1-2 March 2024
6. Investigating the Moderating Effect of Government E-Readiness on E-Commerce Adoption in MSMEs 74th All India Commerce Conference of the Indian Commerce Association National Conference University of Delhi in association with O.P. Jindal Global University. 13-15th December 2023
7. An Empirical Investigation of the Impact of E-Readiness Factors on Global Trade in MSMEs

(Best Paper Award)

 Emerging Market Dynamics and Global Trade: Unlocking Opportunities in a Changing World International Conference KCCILHE, Greater Noida in collaboration with School of Tourism and Hospitality Management, Sinop University, Nasuhbeyoglu District, Turkey. 8-9th December 2023
8. MSMEs Perceived Technological Readiness Toward Social Media Adoption: The Mediating Role of E-entrepreneurship Intention 4th International Conference on Transforming Business Practices in Changing Global Economy: Strategies for Business Resilience International Conference ITM University, Gwalior. October 13-14, 2023.
9. E-Entrepreneurship Intention Among Aspiring Women Entrepreneurs in India Women Entrepreneurs from Grassroots to Global International Conference EDI, Ahmedabad Sponsored by Ministry of MSME (IC Section), Government of India. 24 – 25 February 2022
10. Exploring E-business Adoption by MSMEs in Delhi NCR: A Pilot Survey 8th International Research Conference on “Transforming Business-The Smart way” International Conference AIMSR and IMC Chamber of Commerce and Industry in Mumbai 29th February 2020
11. Factors Motivating Women Entrepreneurs: A Review of Literature 71st All India Commerce Conference National Conference Osmania University, Hyderabad 20-22 December 2018

• Awarded UGC NET JRF/SRF

• Won Best paper Award for- “An Empirical Investigation of the Impact of E-Readiness Factors on Global Trade in MSMEs” at an International Conference Emerging Market Dynamics and Global Trade: Unlocking Opportunities in a Changing World organized by KCCILHE, Greater Noida in collaboration with School of Tourism and Hospitality Management, Sinop University, Nasuhbeyoglu District, Turkey- 8-9th December, 2023.

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