Lead the Market, Define the Trend
BBA (Hons. / Hons. with research) Marketing
Learn to decode consumer minds, craft compelling brand stories, and design strategies that drive growth. With industry-driven modules and research exposure, this programme prepares you to lead tomorrow’s marketing innovations.
Duration
4 Years
Programme Fee Per Year
₹ 1,85,000/-
Eligibility Criteria
Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.
Programme Scope
The scope of a BBA (Hons. / Hons. with Research) in Marketing is dynamic and future-ready, offering endless opportunities across industries. As businesses increasingly rely on digital transformation, data analytics, and consumer insights, marketing professionals with strategic and research-driven skills are in high demand. Graduates can build rewarding careers in digital marketing, brand management, advertising, market research, retail management, public relations, and sales. The program’s blend of industry exposure and research orientation also prepares students for roles in consultancy, entrepreneurship, and corporate strategy within startups and multinational corporations alike. Moreover, this degree serves as a solid foundation for higher education such as an MBA in Marketing, International Business, or Digital Strategy, empowering students to evolve into innovative leaders, researchers, and marketing visionaries in the global business landscape.
Programme Highlights
Curriculum Designed with Industry Leaders
The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.
Learning from Industry Experts
Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.
Industry Visits & Live Projects
Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.
Entrepreneurship & Innovation Support
The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.
Focus on Entrepreneurial & Managerial Skills
The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.
Marketing Strategy & Consumer Insights
Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.
Curriculum Designed with Industry Leaders
The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.
Learning from Industry Experts
Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.
Industry Visits & Live Projects
Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.
Entrepreneurship & Innovation Support
The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.
Focus on Entrepreneurial & Managerial Skills
The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.
Marketing Strategy & Consumer Insights
Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.
Admission Process
Commence your Journey in just 6 simple steps
Start your application
Payment
Pay the required application fee of ₹1,000
Entrance Test
Appear for the K.R. Mangalam University Entrance Exam
Personal Interview
Attend our Faculty-Led Interview
Admission Offer
Receive the offer letter after a successful personal interview
Get Enrolled
Embark on your journey with K.R. Mangalam University
Curriculum & Syllabus
Programme Structure
Business Statistics
Financial Accounting and Reporting
Micro Economics
Principles of Management
Fundamentals of Marketing
Operations Management
E-Commerce
Environmental Studies
Labs & Facilities
Our BBA (Hons. / Hons. with Research) Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.
Here’s everything the KRMU BBA in Marketing programme has to offer:
Entrepreneurship and Incubation Centre
Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.
Well-Equipped Computer Labs
Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.
Entrepreneurship and Incubation Centre
Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.
Well-Equipped Computer Labs
Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.
Beyond the Classroom
Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.
Career Prospects
The BBA (Hons./ Hons. with Research) Marketing programme at K.R. Mangalam University provides students with marketing knowledge and expertise, which allows students to explore lucrative career opportunities across various industries. Below are some of the top chosen career paths that you can consider:
Digital Marketing Strategist
A Digital Marketing Strategist is a marketing expert who creates and implements strategies tailored to the business goals.
Brand Manager
A Brand Manager is an expert who is responsible for identifying the target demographic and overseeing the overall operations within the organisation.
Market Research Analyst
A Market Research Analyst is the one who collects and analyses market data to provide insights to businesses, helping them make better business decisions.
Advertising Executive
An Advertising Executive is a marketing expert who utilises digital platforms to help organisations advertise their services and products to the target audience.
Sales and Business Development Manager
These are the experts who are customer-oriented and responsible for overseeing the sales teams, focussing on organisation growth.
Highest Package
800+
Campus Recruiters
100%
Placement Assistance
Connecting Talents to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Ernst & Young (EY), Capgemini, SBI, Nestle, Asian Paints, Flipkart, Cadbury, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also organise training sessions in the university to provide our students with some hands-on industry experience and insights.
Financial Assistance
K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.
Any Question?We’re Here To Help!
Can’t find your query? Call us at 8800697010 or email us at [email protected]
