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BBA (Hons. / Hons. with Research) Marketing

56.6 LPAHighest Package
800+Campus Recruiters
100%Placement Assistance
Connecting Talents to Dream Careers

Apply Today for K.R. Mangalam University

4 Years

Duration

₹ 2,00,000/-

Programme Fee Per Year

Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

Eligibility Criteria

scope image

Programme Scope

The scope of a BBA (Hons. / Hons. with Research) in Marketing is dynamic and future-ready, offering endless opportunities across industries. As businesses increasingly rely on digital transformation, data analytics, and consumer insights, marketing professionals with strategic and research-driven skills are in high demand. Graduates can build rewarding careers in digital marketing, brand management, advertising, market research, retail management, public relations, and sales. The program’s blend of industry exposure and research orientation also prepares students for roles in consultancy, entrepreneurship, and corporate strategy within startups and multinational corporations alike. Moreover, this degree serves as a solid foundation for higher education such as an MBA in Marketing, International Business, or Digital Strategy, empowering students to evolve into innovative leaders, researchers, and marketing visionaries in the global business landscape.

Programme Highlights

BBA (Hons.) Marketing highlight – Global exposure at University of East Anglia (UEA) UK in Semester 4 with seamless credit transfer
Global Exposure at a Leading UK University
Global Exposure at a Leading UK University

Students have the opportunity to study at the University of East Anglia (UEA), UK in Semester 4, with seamless credit transfer, while gaining international classroom exposure, collaborating with global peers, and experiencing the UK’s academic and cultural environment.

BBA (Hons.) Marketing highlight – Learning from industry experts through guest lectures, workshops and mentorship sessions
Learning from Industry Experts
Learning from Industry Experts

Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.

BBA (Hons.) Marketing highlight – Regular industry visits, conferences and live projects for practical marketing exposure
Industry Visits & Live Projects
Industry Visits & Live Projects

Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.

BBA (Hons.) Marketing highlight – More than 50% tuition fee waiver at University of East Anglia (UEA)
More than 50% Tuition Fee Waiver
More than 50% Tuition Fee Waiver

Benefit from substantial tuition support (over 50%) at the University of East Anglia (UEA), making global education both achievable and rewarding.

BBA (Hons.) Marketing highlight – Focus on entrepreneurial thinking and business management with decision-making and leadership skills
Focus on Entrepreneurial & Managerial Skills
Focus on Entrepreneurial & Managerial Skills

The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.

BBA (Hons.) Marketing highlight – Marketing strategy and consumer insights with data-driven decision-making in global marketplace
Marketing Strategy & Consumer Insights
Marketing Strategy & Consumer Insights

Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.

Admission Process

Commence your Journey in just 6 simple steps

Start your application

admissions.krmangalam.edu.in

Payment

Pay the required application fee of ₹1,000

Entrance Test

Appear for the K.R. Mangalam University Entrance Exam

Personal Interview

Attend our Faculty-Led Interview

Admission Offer

Receive the offer letter after a successful personal interview

Get Enrolled

Embark on your journey with K.R. Mangalam University

Curriculum Background

Curriculum & Syllabus

Accounting Fundamentals
Managerial Economics
Principles of Management
Business Statistics
Marketing Management
MS-Excel
Environmental Studies

Labs & Facilities

Our BBA (Hons. / Hons. with Research) Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.

Here’s everything the KRMU BBA in Marketing programme has to offer:


Entrepreneurship and Incubation Centre
Entrepreneurship and Incubation Centre

Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.

Design Thinking Lab
Design Thinking Lab

Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.

Business Simulation Lab
Business Simulation Lab

Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.

Well-Equipped Computer Labs
Well-Equipped Computer Labs

Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.

Beyond the Classroom

Our experiential learning programmes bridge the gap between academics and industry by providing hands-on exposure through live campaigns/projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programmes. With opportunities for international competitions and industry training, the curriculum ensures graduates are well-equipped to thrive in shifting consumer behaviour and attention economies.

Naved at KRMU guest event
Sukhi at KRMU guest event
Nora Fatehi at KRMU guest appearance
Parmish Verma at KRMU guest session
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Naved at KRMU guest event
Sukhi at KRMU guest event
Nora Fatehi at KRMU guest appearance
Parmish Verma at KRMU guest session
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Naved at KRMU guest event
Sukhi at KRMU guest event
Nora Fatehi at KRMU guest appearance
Parmish Verma at KRMU guest session
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
University Background

Career Prospects

The BBA (Hons./ Hons. with Research) Marketing programme at K.R. Mangalam University provides students with marketing knowledge and expertise, which allows students to explore lucrative career opportunities across various industries. Below are some of the top chosen career paths that you can consider:

Kick Off Your Journey

Digital Marketing Strategist

A Digital Marketing Strategist is a marketing expert who creates and implements strategies tailored to the business goals.

Brand Manager

A Brand Manager is an expert who is responsible for identifying the target demographic and overseeing the overall operations within the organisation.

Market Research Analyst

A Market Research Analyst is the one who collects and analyses market data to provide insights to businesses, helping them make better business decisions.

Advertising Executive

An Advertising Executive is a marketing expert who utilises digital platforms to help organisations advertise their services and products to the target audience.

Sales and Business Development Manager

These are the experts who are customer-oriented and responsible for overseeing the sales teams, focussing on organisation growth.

Career Prospects Students

Financial Assistance

K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.

Quick & Instant Disbursal
Includes tuition fees, books cost, hostel fees, and airfare
Pan India loan availability
Concessional rate of interest
Speedy disposal of loan applications
Up to 100% loan with a lower interest rate and zero processing fees
Repayment tenure ranging from 5-15 years
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Financial Assistance Logo
Financial Assistance Logo
Financial Assistance Logo
Financial Assistance Logo
Financial Assistance Logo

Scholarship 2026

We offer up to 100% scholarships for academic toppers, sports achievers, and students across multiple categories, ensuring that ambition, hard work, and potential always find their way forward.

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Any Question? We’re Here To Help!

Can’t find your query? Call us at 8800697010 or email us at [email protected]

Yes, K.R. Mangalam University offers diploma courses to cater to diverse interests and career aspirations. We currently have a Diploma in Pharmacy programme structured to provide practical and theoretical knowledge.

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Brochure

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