BBA (Hons. / Hons. with research) Marketing
56.6 LPA
Highest Package
800+
Campus Recruiters
100%
Placement Assistance
56.6 LPA
Highest Package
800+
Campus Recruiters
100%
Placement Assistance
Apply Today for K.R. Mangalam University
4 Years
Duration
₹ 2,00,000/-
Programme Fee Per Year
Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.
Eligibility Criteria
Connecting Talents to Dream Careers
Programme Scope
The scope of a BBA (Hons. / Hons. with Research) in Marketing is dynamic and future-ready, offering endless opportunities across industries. As businesses increasingly rely on digital transformation, data analytics, and consumer insights, marketing professionals with strategic and research-driven skills are in high demand. Graduates can build rewarding careers in digital marketing, brand management, advertising, market research, retail management, public relations, and sales. The program’s blend of industry exposure and research orientation also prepares students for roles in consultancy, entrepreneurship, and corporate strategy within startups and multinational corporations alike. Moreover, this degree serves as a solid foundation for higher education such as an MBA in Marketing, International Business, or Digital Strategy, empowering students to evolve into innovative leaders, researchers, and marketing visionaries in the global business landscape.
Programme Highlights
Global Exposure at a Leading UK University
Students have the opportunity to study at the University of East Anglia (UEA), UK in Semester 4, with seamless credit transfer, while gaining international classroom exposure, collaborating with global peers, and experiencing the UK’s academic and cultural environment.
Learning from Industry Experts
Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.
Industry Visits & Live Projects
Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.
More than 50% Tuition Fee Waiver
Benefit from substantial tuition support (over 50%) at the University of East Anglia (UEA), making global education both achievable and rewarding.
Focus on Entrepreneurial & Managerial Skills
The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.
Marketing Strategy & Consumer Insights
Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.
Admission Process
Commence your Journey in just 6 simple steps
Start your application
Payment
Pay the required application fee of ₹1,000
Entrance Test
Appear for the K.R. Mangalam University Entrance Exam
Personal Interview
Attend our Faculty-Led Interview
Admission Offer
Receive the offer letter after a successful personal interview
Get Enrolled
Embark on your journey with K.R. Mangalam University
Curriculum & Syllabus
Labs & Facilities
Our BBA (Hons. / Hons. with Research) Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.
Here’s everything the KRMU BBA in Marketing programme has to offer:
Entrepreneurship and Incubation Centre
Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.
Well-Equipped Computer Labs
Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.
Beyond the Classroom
Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.
Career Prospects
The BBA (Hons./ Hons. with Research) Marketing programme at K.R. Mangalam University provides students with marketing knowledge and expertise, which allows students to explore lucrative career opportunities across various industries. Below are some of the top chosen career paths that you can consider:
Digital Marketing Strategist
A Digital Marketing Strategist is a marketing expert who creates and implements strategies tailored to the business goals.
Brand Manager
A Brand Manager is an expert who is responsible for identifying the target demographic and overseeing the overall operations within the organisation.
Market Research Analyst
A Market Research Analyst is the one who collects and analyses market data to provide insights to businesses, helping them make better business decisions.
Advertising Executive
An Advertising Executive is a marketing expert who utilises digital platforms to help organisations advertise their services and products to the target audience.
Sales and Business Development Manager
These are the experts who are customer-oriented and responsible for overseeing the sales teams, focussing on organisation growth.
Financial Assistance
K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.
Any Question? We’re Here To Help!
Can’t find your query? Call us at 8800697010 or email us at [email protected]
Yes, K.R. Mangalam University offers diploma courses to cater to diverse interests and career aspirations. We currently have a Diploma in Pharmacy programme structured to provide practical and theoretical knowledge.
