OVERVIEW
We have curated the MBA (Digital Marketing) programme in collaboration with IIDE to meet the evolving requirements of the digital marketing vertical. The programme seamlessly blends traditional marketing tactics with modern ones by diving into multiple modules like SEO, SEM, Digital Analytics, SMM, content strategy, and many more to help our students learn exceptional marketing strategies that attract leads, customers, and businesses. Pursuing this programme will help you strategise entrepreneurial marketing challenges and provide the organisations with a streamlined pathway to bring recognition and promote their sales and growth in the digital world.
Programme Highlights
Learn with
IIDE is Asia's most trusted digital marketing institute with students from 10+ countries. Its pride itself on being a one-of-a-kind institute that aims to equip learners with the skills, knowledge and mindset needed to compete successfully in the digital landscape.
Dedicated resources to help students find good job opportunities.
Engage in hands-on sessions and real-time case studies, honing practical skills under industry experts' guidance.
Gain practical knowledge in SEO, PPC, social media, content marketing, and more.
Learn directly from top industry leaders and marketing professionals.
Digital Mastery Begins Here : MBA with
IIDE
The programme curriculum has been well designed to equip graduates with all the digital marketing skills so that they can go beyond their horizons and excel in the industry. This programme will help students strategise marketing challenges and provide a pathway to bring recognition and promote sales of an organisation. The programme core includes insights about emerging trends and the latest tools and technologies preparing students to become agile and smart marketers.
Programme Structure
- Management Theory & Practice
- Managerial Economics
- Quantitative Foundations for Business Decisions
- Behavior at Work
- Financial Accounting and Analysis
- Excel for business decision making
- Professional Communication for Managers
- Design Thinking
- Foundations of Marketing & Customer Strategies
- Customer Insight Lab
- Business Environment
- Costing and Control Systems
- Managing People for Driving Growth
- Operations Strategy, Systems & Sustainability
- Business Research Metholodogy
- Data Visualization & Storytelling with Tableau and Power BI
- Search Engine Optimization
- GTM Strategy
- Placement Training I
- Corporate Financial Strategy and Value Creation
- AI : Foundations to Implementation
- Lead Generation & Analytics
- Performance Marketing
- Social Media Marketing
- Specialization II Elective - I
- Specialization II Elective - II
- Summer Internship Project Report / International Immersion
- Creative Interface through UX Innovations
- Placement Training II
Connecting Talent to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Ernst & Young (EY), Capgemini, SBI, KPMG, Asian Paints, Flipkart, ICICI Bank, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also organise training sessions in the university to provide our students with some hands-on industry experience and insights.
Career Options
The MBA (Digital Marketing) programme ensures that our students get enough training and exposure so that they can use their skills and digital marketing expertise to grab some of the most interesting and well-paying job opportunities in the market. Some of the most common career options for MBA (Digital Marketing) graduates have been mentioned below:
Programme
Outcomes
To impart undergraduate, post graduate and doctoral education in identified areas of higher education.
01
To undertake research programmes with industrial interface.
02
To integrate its growth with the global needs and expectations of the major stake holders through teaching, research, exchange & collaborative programmes with Foreign, Indian Universities/Institutions and MNCs.
03
To act as a nodal centre for transfer of technology to the industry.
04
To provide job oriented professional education to the students.
05
Develop technical skill and proficiency for better career and life-long learning.
01
Design innovative solutions for business problems.
02
Think creatively towards better and improved products and services.
03
Act as responsible citizens with accountability towards all actions.
04
Uphold universal human values and take morally upright decisions.
05
Demonstrating continuous improvement through constant learning.
01
Exhibiting leadership abilities to develop & lead cross cultural teams.
02
Diagnosing practical business challenges using technical skills in the domain of digital marketing.
03
Devising innovative digital marketing strategies to improve business growth.
04
Conducting business processes upholding business ethics & universal human values.
05
Exhibiting responsibility towards environment, society & governance in all business operations.
06
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enroled
Be prepared to embark on your journey
