Industry Immersion Sessions

School of Management and Commerce organized a special lecture on "Leverage Generative AI in Digital Marketing: From Personalisation to Optimisation" for students. The event was organized in collaboration with IMARTICUS Learning. The speaker for this master class was Ms. Yamini Katara. Students were equipped with the knowledge and skills to leverage generative AI for a more efficient, personalized, and results-driven digital marketing strategy. They learned to automate tasks, create high-quality content, personalize customer experiences, and gain a competitive edge in the ever-evolving marketing landscape.