Empowering Digital Innovators to Lead the Future of Marketing
BBA (Digital Marketing) with academic support of IIDE
Kickstart your career with a future-ready, industry-driven BBA programme designed to craft the digital marketing strategists of tomorrow.
Industry Learning Powered by IIDE
The digital specialisation of this programme is delivered with academic support from IIDE, one of Asia’s leading digital marketing institutes. Students learn through industry-designed modules covering SEO, paid media, social media, content strategy, analytics, automation, and AI-driven marketing. The curriculum emphasises hands-on training with professional tools such as Google Ads, Meta Ads Manager, HubSpot, SEMrush, and Hootsuite. Learners also work on live projects, real-brand case studies, and a final capstone campaign.
On completion, students receive multiple certifications including IIDE certification and platform credentials from Google, Meta, and HubSpot, making them industry-ready from day one.
3 Years
Duration
₹2,25,000/-
Programme Fee / Year
Passed 10+2 or equivalent examination from any rec
Eligibility
Programme Scope
A BBA in Digital Marketing offers vast career opportunities in today’s technology-driven world, where businesses across industries rely heavily on online platforms to connect with their audience. Graduates can explore roles such as Digital Marketing Executive, Social Media Manager, SEO/SEM Specialist, Content Marketing Strategist, PPC Expert, Brand Manager, and E-commerce Manager. The programme also opens doors to entrepreneurship, allowing individuals to launch their own digital marketing agencies, e-commerce brands, or consultancy services.
Programme Key Features
Highlights
IIDE-Aligned Curriculum
Industry-driven modules developed with IIDE, integrating key concepts in Digital Marketing, SEO, SEM and Digital Strategy.
Expert Faculty
The curriculum is specifically designed in consultation with industry insiders, experts, and acclaimed academicians and top industry experts.
International Exposure
Get a chance to attend a fully sponsored 2-week summer school at a Prestigious European University.
Career-Focused Learning
The programme is designed to develop leadership, critical thinking, data-driven decision-making, and strategic management skills.
Live Industry Projects & Case Studies
Solve real-time business challenges through IIDE-supported projects and case studies that simulate the corporate environment.
Guest Lectures & Masterclasses by IIIDE Experts
Regular interactions with IIDE professionals and marketers for enhanced industry exposure.
IIDE-Aligned Curriculum
Industry-driven modules developed with IIDE, integrating key concepts in Digital Marketing, SEO, SEM and Digital Strategy.
Expert Faculty
The curriculum is specifically designed in consultation with industry insiders, experts, and acclaimed academicians and top industry experts.
International Exposure
Get a chance to attend a fully sponsored 2-week summer school at a Prestigious European University.
Career-Focused Learning
The programme is designed to develop leadership, critical thinking, data-driven decision-making, and strategic management skills.
Live Industry Projects & Case Studies
Solve real-time business challenges through IIDE-supported projects and case studies that simulate the corporate environment.
Guest Lectures & Masterclasses by IIIDE Experts
Regular interactions with IIDE professionals and marketers for enhanced industry exposure.
Admission Process
Commence your Journey in just 6 simple steps
Start your application
Payment
Pay the required application fee of ₹1,000
Entrance Test
Appear for the K.R. Mangalam University Entrance Exam
Personal Interview
Attend our Faculty-Led Interview
Admission Offer
Receive the offer letter after a successful personal interview
Get Enrolled
Embark on your journey with K.R. Mangalam University
Curriculum & Syllabus
Programme Structure
Business Statistics
Financial Accounting and Reporting
Micro Economics
Fundamentals of Digital Business
Fundamentals of Digital Marketing
Social Media Management
Website Planning and Development and Coding
Environmental Studies
Labs & Facilities
Our bba in digital marketing course at bba digital marketing College in Delhi NCR is supported by modern labs and innovation-driven facilities that nurture practical learning and entrepreneurial thinking. From the Entrepreneurship and Incubation Centre to the Design Thinking Lab, students gain hands-on experience in startup development and creative problem-solving.
Here's everything KRMU BBA in Digital Marketing programme has to offer:
Entrepreneurship and Incubation Centre
Supports student startups with mentorship, resources, and networking opportunities to turn ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Offers real-world business scenario simulations to enhance strategic thinking, decision-making, and leadership skills.
Well-Equipped Computer labs
Advanced labs with industry-relevant software for hands-on learning in analytics, finance, marketing, and more.
Entrepreneurship and Incubation Centre
Supports student startups with mentorship, resources, and networking opportunities to turn ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Offers real-world business scenario simulations to enhance strategic thinking, decision-making, and leadership skills.
Well-Equipped Computer labs
Advanced labs with industry-relevant software for hands-on learning in analytics, finance, marketing, and more.
Beyond the Classroom
Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.
Career Prospects
A BBA in Digital Marketing opens up diverse career opportunities in the fast-growing digital industry. The BBA in Digital Marketing salary varies depending on skills, experience, and the role you pursue, but the field offers competitive pay and growth prospects. Here are some top career options with additional details on what you can expect in each role:
Performance Marketing Manager
Leads paid campaigns focused on measurable results such as leads, conversions, and revenue. Manages budgets, bidding strategies, and ad creatives while continuously optimising performance. Relies heavily on analytics and experimentation.
Growth Marketing Manager
Focuses on scalable customer acquisition and retention using data, testing, and automation. Works across product, marketing, and analytics to identify growth opportunities. Combines creativity with experimentation to drive rapid business expansion.
Digital Marketing Specialist
Drives end-to-end online campaigns across channels such as search, social, email, and web. Analyses performance data to optimise ROI and ensure consistent brand visibility. Plays a central role in executing integrated marketing strategies.
SEO Specialist
Optimises websites to improve search engine rankings and organic traffic. Conducts keyword research, technical audits, and content optimisation to enhance visibility. Helps brands build long-term, cost-effective digital presence.
Brand Strategist
Shapes a brand’s positioning, voice, and market perception through research-driven insights. Aligns campaigns, messaging, and visuals with business goals. Ensures consistency across platforms to strengthen brand equity.
56.6 LPA
Highest Package
800+
Campus Recruiters
100%
Placement Assistance
Connecting Talent to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Ernst & Young (EY), Capgemini, SBI, Nestle, Asian Paints, Flipkart, Cadbury, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also organise training sessions in the university to provide our students with some hands-on industry experience and insights.
Financial Assistance
K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.
Students’ Testimonials
Why Do Our Students Trust Us?
“Navigating through the BBA Digital Marketing programme has been enlightening. The faculty's guidance and the practical approach to learning have been invaluable. It has equipped me with the skills and knowledge necessary for success in the business realm.”
“Choosing BBA has been pivotal for my career aspirations. The curriculum's balance of theory and practical exposure has sharpened my business acumen. Grateful for the supportive learning environment and dedicated faculty.”
“Embracing the BBA programme has been transformative. The dynamic learning environment and emphasis on real-world applications have empowered me with the skills needed to excel in business management and leadership roles.”
“Embarking on the BBA Digital Marketing journey has been rewarding. The interactive sessions, industry exposure, and supportive faculty have helped me build practical skills, confidence, and a strong understanding of real-world marketing strategies, preparing me for a successful professional future.”
Any Question?We’re Here To Help!
Can’t find your query? Call us at 8800697010 or email us at [email protected]
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