Redefining Marketing in the Digital Age

BBA (Hons. / Hons. with Research) Digital Marketing with academic support of IIDE

Step into the future of business with a research-driven BBA programme designed to merge creativity, technology, and strategy. Gain deep expertise in digital branding, analytics, and consumer insights while engaging in advanced research that prepares you to lead innovation in the global marketing landscape.

56.6 LPAHighest Package

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100%Placement Assistance

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K.R. Mangalam University

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K.R. Mangalam University

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Connecting Talent to Dream Careers

Duration

4 Years

Programme Fee / Year

Rs. 2,25,000/-

Eligibility

Passed 10+2 or equivalent examination from any rec

Programme Scope

A BBA in Digital Marketing offers vast career opportunities in today’s technology-driven world, where businesses across industries rely heavily on online platforms to connect with their audience. Graduates can explore roles such as Digital Marketing Executive, Social Media Manager, SEO/SEM Specialist, Content Marketing Strategist, PPC Expert, Brand Manager, and E-commerce Manager. The programme also opens doors to entrepreneurship, allowing individuals to launch their own digital marketing agencies, e-commerce brands, or consultancy services.

Programme Key Features

Highlights

IIDE-Aligned Curriculum

Industry-driven modules developed with IIDE, integrating key concepts in Digital Marketing, SEO, SEM and Digital Strategy.

Expert Faculty

The curriculum is specifically designed in consultation with industry insiders, experts, and acclaimed academicians and top industry experts.

International Exposure

Get a chance to attend a fully sponsored 2-week summer school at a Prestigious European University.

Career-Focused Learning

The programme is designed to develop leadership, critical thinking, data-driven decision-making, and strategic management skills.

Live Industry Projects & Case Studies

Solve real-time business challenges through IIDE-supported projects and case studies that simulate the corporate environment.

Guest Lectures & Masterclasses by IIDE Experts

Regular interactions with IIDE professionals and marketers for enhanced industry exposure.

Admission Process

Commence your Journey in just 6 simple steps

admissions.krmangalam.edu.in

Pay the required application fee of ₹1,000

Appear for the K.R. Mangalam University Entrance Exam

Attend our Faculty-Led Interview

Receive the offer letter after a successful personal interview

Embark on your journey with K.R. Mangalam University

STEP 01

Start your application

admissions.krmangalam.edu.in

STEP 02

Payment

Pay the required application fee of ₹1,000

STEP 03

Entrance Test

Appear for the K.R. Mangalam University Entrance Exam

STEP 04

Personal Interview

Attend our Faculty-Led Interview

STEP 05

Admission Offer

Receive the offer letter after a successful personal interview

STEP 06

Get Enrolled

Embark on your journey with K.R. Mangalam University

Curriculum & Syllabus

Accounting Fundamentals

Business Economics

Principles of Management

Business Statistics

Fundamentals of Marketing Management

MS Excel for Business Applications

Environmental Studies

Labs & Facilities

Our bba in digital marketing course at bba digital marketing College in Delhi NCR is supported by modern labs and innovation-driven facilities that nurture practical learning and entrepreneurial thinking. From the Entrepreneurship and Incubation Centre to the Design Thinking Lab, students gain hands-on experience in startup development and creative problem-solving.

Here's everything KRMU BBA in Digital Marketing programme has to offer:

Entrepreneurship and Incubation Centre

Supports student startups with mentorship, resources, and networking opportunities to turn ideas into successful ventures.

Design Thinking Lab

Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.

Business Simulation Lab

Offers real-world business scenario simulations to enhance strategic thinking, decision-making, and leadership skills.

Well-Equipped Computer labs

Advanced labs with industry-relevant software for hands-on learning in analytics, finance, marketing, and more.

Beyond the Classroom

Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.

Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University

K.R. Mangalam University Background image

Career Prospects

A BBA (Hons. / Hons. with Research) Digital Marketing opens up diverse career opportunities in the fast-growing digital industry. Here are some top career options with additional details on what you can expect in each role:

Kick Off Your Journey

Business/Data Analysts

Uses data analysis to identify trends, make data-driven decisions, and interpret big data sets to enhance business practice.

Project Manager/Leader

From the product’s conceptualisation to its vision, improvement and strategies, a product manager identifies customers and meets their needs.

Digital Marketing Specialist

Ideating, planning, executing and tracking to promote a company’s product, service or brand using diverse digital channels.

SEO Specialist

Optimises websites to improve the traffic and ranking on Search Engine Results Pages (SERPs), increase website visibility, optimise content and more.

Brand Strategist

Helps in defining and sharing the brand’s identity, crafting brand strategy and identifying target audience by analysing trends.

Students exploring cyber security career prospects

Financial Assistance

K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.

Quick & Instant Disbursal

Includes tuition fees, books cost, hostel fees, and airfare

Pan India loan availability

Concessional rate of interest

Speedy disposal of loan applications

Up to 100% loan with a lower interest rate and zero processing fees

Repayment tenure ranging from 5-15 years

Scholarship 2026

We offer up to 100% scholarships for academic toppers, sports achievers, and students across multiple categories, ensuring that ambition, hard work, and potential always find their way forward.

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Any Question? We’re Here To Help!

Can’t find your query? Call us at 8800697010 or email us at [email protected]

APPLY NOW

You can apply online through the official university website by filling out the application form and uploading the required documents.

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Map showing K.R. Mangalam University on Sohna–Gurgaon Road, Gurugram, Haryana

OUR LOCATION

Learn at One of India’s Biggest Business Hubs, Gurgaon

Aerial view of Cyber City, Gurugram – corporate hub near K.R. Mangalam University campus

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Brochure

Download our latest prospectus for a detailed look at our program offerings.

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