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BBA (Hons./ Hons. with Research) Digital Marketing with academic support of IIDE

56.6 LPAHighest Package
800+Campus Recruiters
100%Placement Assistance
Connecting Talent to Dream Careers

Apply Today for K.R. Mangalam University

Duration

4 Years

Programme Fee / Year

Rs. 2,25,000/-

Eligibility

Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

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Programme Scope

A BBA in Digital Marketing offers vast career opportunities in today’s technology-driven world, where businesses across industries rely heavily on online platforms to connect with their audience. Graduates can explore roles such as Digital Marketing Executive, Social Media Manager, SEO/SEM Specialist, Content Marketing Strategist, PPC Expert, Brand Manager, and E-commerce Manager. The programme also opens doors to entrepreneurship, allowing individuals to launch their own digital marketing agencies, e-commerce brands, or consultancy services.

Programme Key Features

Highlights

IIDE-Aligned Curriculum
IIDE-Aligned Curriculum
IIDE-Aligned Curriculum

Industry-driven modules developed with IIDE, integrating key concepts in Digital Marketing, SEO, SEM and Digital Strategy.

Expert Faculty
Expert Faculty
Expert Faculty

The curriculum is specifically designed in consultation with industry insiders, experts, and acclaimed academicians and top industry experts.

International Exposure
International Exposure
International Exposure

Get a chance to attend a fully sponsored 2-week summer school at a Prestigious European University.

Career-Focused Learning
Career-Focused Learning
Career-Focused Learning

The programme is designed to develop leadership, critical thinking, data-driven decision-making, and strategic management skills.

Live Industry Projects & Case Studies
Live Industry Projects & Case Studies
Live Industry Projects & Case Studies

Solve real-time business challenges through IIDE-supported projects and case studies that simulate the corporate environment.

Guest Lectures & Masterclasses by IIIDE Experts
Guest Lectures & Masterclasses by IIIDE Experts
Guest Lectures & Masterclasses by IIIDE Experts

Regular interactions with IIDE professionals and marketers for enhanced industry exposure.

Admission Process

Commence your Journey in just 6 simple steps

Start your application

admissions.krmangalam.edu.in

Payment

Pay the required application fee of ₹1,000

Entrance Test

Appear for the K.R. Mangalam University Entrance Exam

Personal Interview

Attend our Faculty-Led Interview

Admission Offer

Receive the offer letter after a successful personal interview

Get Enrolled

Embark on your journey with K.R. Mangalam University

Curriculum Background

Curriculum & Syllabus

Accounting Fundamentals
Managerial Economics
Principles of Management
Business Statistics
Marketing Management
MS-Excel
Environmental Studies

Labs & Facilities

Our bba in digital marketing course at bba digital marketing College in Delhi NCR is supported by modern labs and innovation-driven facilities that nurture practical learning and entrepreneurial thinking. From the Entrepreneurship and Incubation Centre to the Design Thinking Lab, students gain hands-on experience in startup development and creative problem-solving.

Here's everything KRMU BBA in Digital Marketing programme has to offer:


Entrepreneurship and Incubation Centre
Entrepreneurship and Incubation Centre

Supports student startups with mentorship, resources, and networking opportunities to turn ideas into successful ventures.

Design Thinking Lab
Design Thinking Lab

Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.

Business Simulation Lab
Business Simulation Lab

Offers real-world business scenario simulations to enhance strategic thinking, decision-making, and leadership skills.

Well-Equipped Computer labs
Well-Equipped Computer labs

Advanced labs with industry-relevant software for hands-on learning in analytics, finance, marketing, and more.

Beyond the Classroom

Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.

Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
University Background

Career Prospects

A BBA (Hons. / Hons. with Research) Digital Marketing opens up diverse career opportunities in the fast-growing digital industry. Here are some top career options with additional details on what you can expect in each role:

Kick Off Your Journey

Business/Data Analysts

Uses data analysis to identify trends, make data-driven decisions, and interpret big data sets to enhance business practice.

Project Manager/Leader

From the product’s conceptualisation to its vision, improvement and strategies, a product manager identifies customers and meets their needs.

Digital Marketing Specialist

Ideating, planning, executing and tracking to promote a company’s product, service or brand using diverse digital channels.

SEO Specialist

Optimises websites to improve the traffic and ranking on Search Engine Results Pages (SERPs), increase website visibility, optimise content and more.

Brand Strategist

Helps in defining and sharing the brand’s identity, crafting brand strategy and identifying target audience by analysing trends.

Career Prospects Students

Financial Assistance

K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.

Quick & Instant Disbursal
Includes tuition fees, books cost, hostel fees, and airfare
Pan India loan availability
Concessional rate of interest
Speedy disposal of loan applications
Up to 100% loan with a lower interest rate and zero processing fees
Repayment tenure ranging from 5-15 years
Kuhoo Finance education loan partner at KRMU
ICICI Bank education loan partner at KRMU
Axis Bank education loan partner at KRMU
Propelld education loan partner at KRMU
IDFC First Bank education at KRMU
GrayQuest education fee financing partner at KRMU

Scholarship 2026

We offer up to 100% scholarships for academic toppers, sports achievers, and students across multiple categories, ensuring that ambition, hard work, and potential always find their way forward.

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Any Question? We’re Here To Help!

Can’t find your query? Call us at 8800697010 or email us at [email protected]

You can apply online through the official university website by filling out the application form and uploading the required documents.

View All FAQs

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Map showing K.R. Mangalam University on Sohna–Gurgaon Road, Gurugram, Haryana
OUR LOCATION

Learn at One of India’s Biggest Business Hubs, Gurugram

Aerial view of Cyber City, Gurugram – corporate hub near K.R. Mangalam University campus

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Brochure

Download our latest brochure for a detailed look at our programme offerings.

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