BBA Marketing

Navigating the Future of Marketing Excellence


    The BBA in Marketing programme is meticulously designed to develop the next generation of marketing leaders. Focused on modern marketing principles and practices, this programme equips students with a profound understanding of consumer behavior, market analysis, and digital marketing strategies. It blends theoretical knowledge with practical insights, preparing students to meet the challenges of a rapidly evolving marketing landscape. Graduates from this programme are well-equipped to create impactful marketing campaigns, drive brand growth, and lead innovative marketing initiatives in a global context.


    Programme Highlights

    • The curriculum is specifically designed in consultation with top business leaders
    • Advanced knowledge and insights straight from the Industry experts
    • Regular Industry visits, conferences, and engagement in live-projects
    • Entrepreneurship and Incubation Center and Design Thinking Lab, designed to nurture innovative startup ideas
    • The programme strongly emphasises students developing entrepreneurial skills and business management expertise.
    • Attend Live Projects with multiple well-known companies for experiential learning
    • Enhance your understanding with advanced development courses on SQL, R, Python, Tableau and AI Prompt Training.
    • Attend specialized classes for GMAT, IELTS, GRE and TOEFL to prepare for admission to international universities.
    • Global Exposure: International paid visit to attend 2 weeks summer school at a Prestigious European university
    • Internship and Placement opptunitunities in leading companies.

    Marketing Minds:

    Shaping Tomorrow’s Market Leaders

    BBA in Marketing curriculum is comprehensive, encompassing key marketing areas such as digital marketing, market research, consumer behavior, and branding. The programme integrates case studies, project-based learning, and industry-led workshops, ensuring a blend of theoretical understanding and practical application. Modules on emerging trends like social media marketing and data analytics keep students abreast of the latest industry developments. The curriculum is designed to foster creative thinking, strategic planning skills, and a nuanced understanding of the digital marketing ecosystem.

    Program Structure

    Semester 1
    Semester 2
    • Management Thought and Applications
    • Business Applications of Economics
    • Financial Reporting and Analysis
    • Advertising & Brand Management
    • Minor-I
    • Office Management & Secretarial Practice
    • Value-Added Course
    • Human Behaviour At Work
    • Marketing For Contemporary Business
    • Consumer Behaviour
    • Minor-II
    • MS Excel for Business
    • Open Elective
    • Value-Added Course
    • Summer Internship
    Semester 3
    Semester 4
    • Human Capital Management
    • Digital Marketing
    • Minor-III
    • Critical and Design Thinking
    • Life Skills for Leaders-I
    • Open Elective
    • Value-Added Course
    • Evaluation of Summer Internship
    • Research Methodology For Business
    • Marketing Research
    • Minor-IV
    • Business Intelligence Tools
    • Life Skills for Leaders-II
    • Open Elective
    • Value Added Course
    • Summer Internship
    Semester 5
    Semester 6
    • Strategic Orientation For Business
    • Business Statistics
    • Product Strategy & Management
    • Minor-V
    • Life Skills for Leaders-III
    • Value-Added Course
    • Evaluation of Summer Internship
    • Laws Governing Companies In India
    • Ethics, Values & Corporate Social Responsibility
    • Retail Management
    • Service Marketing
    • Minor-VI

    Connecting Talent to Dream Careers

    BBA in Marketing programme boasts robust partnerships with leading firms like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These collaborations enhance our placement programme, offering students opportunities in diverse marketing roles. Our dedicated placement cell works closely with these companies to ensure students transition smoothly from academic life to successful careers. These associations not only provide valuable industry exposure but also help students secure positions in prestigious organizations post-graduation.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    The BBA in Marketing programme opens the door to a variety of stimulating career paths in the marketing domain. Graduates are equipped with knowledge and skills to excel in multiple dynamic sectors. Here are five key career trajectories available:

    • Digital Marketing Strategist: Specialize in creating and executing digital marketing campaigns, leveraging online platforms to increase brand visibility and engagement.
    • Brand Manager: Take charge of managing and nurturing a brand, from developing marketing strategies to overseeing promotional activities and brand communication.
    • Market Research Analyst: Play a crucial role in gathering and analyzing market data, providing insights that guide business decisions and strategies.
    • Social Media Manager: Harness the power of social media to build and engage with the customer base, and manage a brand’s online presence.
    • Content Marketing Specialist: Develop and execute content strategies, creating compelling content that resonates with target audiences and drives marketing objectives.

    Hear straight from our Students


    I feel ready and confident to start a career in the exciting field of marketing as I draw closer to finishing my BBA in Marketing. The comprehensive instruction, real-world experience, and encouraging environment have all contributed to this experience's genuine enrichment. My deepest gratitude goes out to the instructors, staff, and other students for making these years genuinely unforgettable.

    Sunil verma

    Because of the encouraging and cooperative nature of the student body, I have grown personally and academically. Group projects and extracurricular involvement have helped me form long-lasting friendships with people who share my values.

    Surbhi singh

    The programmes dedication to staying current with industry trends is admirable. Industry professionals' guest lectures, workshops, and networking events have all provided valuable insights into the current marketing landscape. Furthermore, the school-facilitated internship opportunities allowed me to gain hands-on experience and build a network within the industry.

    Navya Verma

    One of the programmes highlights has been the emphasis on real-world projects and case studies. By applying abstract concepts to real-world business situations, I've been able to hone my problem-solving abilities and strategic thinking. Creating detailed marketing plans, collaborating on marketing campaigns, and conducting market research have all assisted me in preparing for the challenges that my career will present.


    • Multi-disciplinary knowledge

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.


    • Conceptual and practical skills

      The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.


    • Employability

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.


    • Multi-disciplinary knowledge: 

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc. 


    • Integrative Experience and Experimental Learning:

      The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analyzing the impact of decisions and actions on various stake holders.  


    • Innovative thinking for Effective Decision Making:

      The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.


    • Analytical Thinking:

       The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.  


    • Industry Exposure:

      The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.  


    • Team Building: 

      The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.  


    • Blended Learning:

       Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teachingmethods and platforms.


    • Compete on global platform by applying business concepts to managerial decisionmaking and develop a systematic understanding of globalization and its impact on business.


    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.


    • Inculcate ethical qualities in self and demonstrate concern for society and environment.


    • Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.


    • Pursue higher education and/or engage in continuous up-gradation and life-long learning.


    • Fundamental Knowledge

      To understand the knowledge in the business management at both fundamental and advanced levels.


    • Critical Thinking

      Demonstrate proficiency with the ability to engage in critical thinking by analyzing situations and apply their skills on decision making and forward planning on both business and personal life.


    • Corporate Social Responsibility

      To excel the ability to perform official and social responsibility in a way.


    • Effective Leadership:

      To Demonstrate the knowledge of the fundamental principle of managing a project in a multi-disciplinary environment and apply the same in one‘s own work as a member and as a leader of a team.


    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Availability of the loan across the country

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest

    • Repayment tenure ranging from 5-15 years

    • Speedy disposal of loan applications

    • Up to 100% loan with lower interest rate and zero processing fees

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    Our BBA in Marketing programme stands out for its comprehensive blend of theoretical knowledge and practical marketing strategies. It goes beyond conventional marketing education by incorporating cutting-edge digital marketing techniques and real-world case studies, enabling students to gain a deeper understanding of contemporary marketing trends. The programmes unique emphasis on both traditional and digital marketing prepares students for a diverse range of roles in the ever-evolving marketing industry.

    Our programme prioritizes experiential learning through internships, live projects, and collaborations with industry leaders like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These experiences enable students to apply their theoretical knowledge in practical settings, offering an in-depth understanding of the marketing industry’s dynamics and preparing them for professional success.

    To ensure our curriculum remains contemporary and relevant, we regularly update our course content in collaboration with marketing professionals and industry experts. This partnership allows us to integrate the latest marketing trends, technologies, and best practices into our program, keeping our students at the forefront of the marketing field.

    Yes, our BBA in Marketing programme offers a global perspective, encompassing international marketing strategies and case studies, while also focusing on the Indian market. This approach prepares students to address marketing challenges both locally and internationally, an essential skill in today’s global business environment.

    Ethical marketing practices are a core element of our curriculum. We emphasize the importance of ethical decision-making, social responsibility, and sustainable marketing practices. Our goal is to prepare students to be not only effective marketers but also responsible contributors to society and the environment.

    The programme offers a wide range of extracurricular and co-curricular activities. Students can engage in marketing workshops, seminars, industry networking events, and real-world marketing projects. Participation in marketing clubs and involvement in national and international marketing competitions are also encouraged, enhancing the educational experience and fostering professional growth in the field of marketing.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey