Before we begin discussing an MBA in Marketing, let’s understand what marketing means. Marketing is the process through which a company or organisation promotes or advertises its goods or services to its target customers through a variety of mediums like print ads, television, radio, billboards, social media platforms, SMS, emails, and more. In the present business landscape, marketing is the backbone of any business organisation as it drives customer engagement, builds brand value, and directly influences revenue growth.
In this blog, we will discuss everything related to MBA in Marketing viz., MBA in Marketing course details, MBA in Marketing fees, MBA in Marketing syllabus, MBA in Marketing scope, best college for MBA in Marketing in Delhi NCR and why you should choose K.R. Mangalam University (KRMU) for pursuing an MBA in Marketing.
What is an MBA?
An MBA (Master of Business Administration) is a postgraduate degree that provides comprehensive knowledge and training in business management, which includes a broad understanding of all the major business functions like Accounting, Finance, Marketing, Operations, Sales, and Human Resources, while also developing crucial skills like strategic thinking, communication, decision-making and problem-solving.
MBA programs prepare professionals for leadership roles in today's business world
A lot of specialisations are offered in an MBA programme. Some of the most common and preferred MBA specialisations are shown in the image below.
MBA specialisations (MBA Specialisations)
Understanding MBA in Marketing
An MBA in Marketing is a postgraduate programme that focuses on developing strategic, analytical, and creative skills related to marketing and brand management. It covers key areas such as consumer behaviour, digital marketing, advertising, market research, sales management, and product development.
Modern marketing combines digital analytics with strategic thinking
This specialisation prepares students to understand market trends, create effective marketing campaigns, and drive business growth by connecting products or services with the target audience.
“
People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
”
— Steve Jobs, Co-founder of Apple Inc.
MBA in Marketing Scope
An MBA in Marketing offers a dynamic career scope. With the gained expertise in strategy making, analytics, and communication skills, graduates can pursue roles such as:
Collaborative learning environment prepares students for diverse marketing career opportunities
Marketing Manager
Salary Range: Salary Range: Rs. 6 LPA to 8 LPA*
Brand Strategist
Salary Range: Salary Range: Rs. 6 LPA to 10 LPA*
Digital Marketing Specialist
Salary Range: Salary Range: Rs. 5 LPA to 10 LPA*
Product Manager
Salary Range: Salary Range: Rs. 6 LPA to 12 LPA*
Moreover, in the present time, where digital platforms are used a lot for product or service promotion, there is a high demand for skilled marketing professionals all across the globe.
*Note: The salaries mentioned above are sourced from various sources on the internet. Hence, they can vary.
MBA in Marketing Course Details: Fee, Duration and Eligibility
The common eligibility, course duration and fee of MBA in Marketing course offered at colleges, universities and other educational institutions are mentioned below.
K.R. Mangalam University campus - World-class facilities for MBA education
| Course Name | Eligibility | Course Duration | Fee/Year (In Rs.) |
|---|---|---|---|
| MBA (Marketing) | A Bachelor’s degree (in any discipline) from a recognised university. Minimum 50% aggregate marks (may vary by institution). Valid score in a national/state-level entrance exam such as CAT, MAT, XAT, CMAT, GMAT, or university-level tests (if applicable). |
2 Years | 3,50,000 |
Details of MBA in Digital Marketing Offered by KRMU
Explore the MBA (Digital Marketing) course duration, syllabus, eligibility criteria, and fees of KRMU below.
Programme Overview
Name of the Programme: MBA (Digital Marketing) with academic support of IIDE
Programme Duration: 2 Years (4 semesters)
Eligibility Criteria: The candidate must have a bachelor's degree or equivalent examination from a recognised university with at least 50% marks in aggregate.
Programme Fees: Rs 3,50,000 per year
KRMU provides cutting-edge digital marketing education with modern computer labs and IIDE support
Semester-wise Programme Syllabus
| Semester | Programme Syllabus |
|---|---|
| 1 | Excel for Business, Statistics for Business, Managerial Economics, Financial Accounting for Management, Evolution of Management Theory, Behaviour in Organisations, Marketing Management, Digital Marketing Fundamentals, Content Marketing, Oral Business Communication, and Innovation and Design Thinking |
| 2 | Global Business Operations, Research Methodology Using R, Human Resource Management, Operations Management, Management and Cost Accounting, Macro Economics, User Interface and User Experience, Search Engine Optimization, Social Media Marketing, Creating An Entrepreneurial Mindset, and Written Business Communication |
| 3 | Evaluation of Summer Internship Project Report, Business Sustainability, Governance and Ethics, Corporate Finance, General Awareness and Corporate Affairs, Digital Marketing Analytics, Integrated Digital Marketing, Digital Advertising, Elective -I, Elective- II, Elective- III, and Elective -IV |
| 4 | Capstone Project Report, Contemporary Issues in Strategic Management, Cyber Laws and Security, Mobile Marketing, Elective V, Elective VI, Elective VII, and Elective VIII |
Admission Process for MBA in Finance at KRMU
To get admission at K.R. Mangalam University, one needs to follow the following six easy steps:
Why Choose KRMU for an MBA in Digital Marketing?
There are many colleges and universities that offer MBA (Digital Marketing) programme, but here’s what makes KRMU one of the best colleges for MBA in Marketing in Delhi NCR:
Academic Support of IIDE (Indian Institute of Digital Education)
State-of-the-Art Labs and Smart Classrooms
100% Placement Assistance
Highest Package Record – 56.6 LPA
Alumni Base of 16K+
100% Sponsored International Study Tour
100+ Student-run Clubs and Innovation Hubs
Over 700 Top Recruiters
Located in Delhi NCR—India's Tech and Startup Capital
Pro Tips
Think Like a Visionary, Not Just a Marketer
Take inspiration from Steve Jobs' insight—great marketing isn't about following trends, but anticipating needs and creating demand before it exists. Sharpen your ability to observe, empathise, and innovate beyond the data.
Prioritise Digital-First Skills
Today's marketing landscape is driven by SEO, Content Strategy, Digital Advertising, and Analytics. Choose a programme like KRMU's MBA in Digital Marketing that includes these skills in its core curriculum.
Go Beyond the Classroom—Engage with Real-World Projects
Theory alone won't get you ahead. Look for Internships, Capstone Projects, and Expert-Led Live Cases.
Conclusion
In today’s digitally driven economy, pursuing an MBA in Marketing is a gateway to a wide range of high-earning career opportunities across industries. With a future-focused curriculum, strong industry interface, and global learning exposure, K.R. Mangalam University stands out as a top educational institution for students aiming to build a successful career in marketing.
If you want to be the next business leader, then KRMU’s MBA in Marketing programme is going to equip you with the knowledge, skills, and confidence needed to excel and lead in the dynamic field of business management.
FAQs
We have tried to cover everything related to the MBA in Marketing programme in this blog; however, you may still have some questions. Let's explore some of the frequently asked questions and their answers.
Which is the best college for MBA in Marketing in Delhi NCR?
Among the many colleges and universities, the prestigious K.R. Mangalam University ranks among the best colleges for MBA in Marketing in Delhi NCR.
What is the fee for MBA in Marketing at K.R. Mangalam University?
The total fee for MBA in Marketing at K.R. Mangalam University is Rs 3,50,000.
What is the course duration of an MBA in Marketing course?
The course duration of an MBA in Marketing course is 2 years.
What is the average salary for MBA in Marketing graduates?
The average salary for MBA in Marketing graduates ranges from ₹4 to ₹12 LPA. However, this totally depends on the college/university, the skills of the student, and industry.
Is an MBA in Marketing difficult?
An MBA in Marketing can't be considered difficult, but it definitely requires creativity, analytical thinking, and strong communication skills. If you want to succeed in the field of Marketing then you will have to make a consistent effort in understanding consumer behaviour, market trends, and strategic planning.
What is the difference between Marketing and Sales?
In simple terms, Marketing is the process of creating awareness and interest in a product or service through branding and communication, targeting the prospective customers. On the other hand, Sales is the direct process of converting that interest into a purchase by interacting with and persuading potential customers.
