Do you know that almost 402 million terabytes of data is generated every day over digital spaces? We human beings are producing data at a neck-breaking speed, and it’s not going to slow down anytime soon. This is why more and more businesses are shifting towards making data-driven decisions. If we talk about India alone, there are about 900 million internet users. It has become easier for companies to analyse, collect, and interpret data to make informed and beneficial decisions. But how do they do it? The collected data is a direct insight into people’s minds. It informs businesses about customer behaviour, market trends, operational performance, and more.

This is why business analytics has become crucial. Individuals proficient in data interpretation and analysis with strong business acumen are in greater demand. Hence, courses like BBA Business Analytics are gaining prominence. In today’s write-up, we take a deep dive into understanding this programme. We also cover the BBA Business Analytics colleges in India​, their eligibility criteria, course duration, fee structure, and more.

What is a Business Analytics Degree​?

Business Analytics is a process of leveraging data to improve business decisions. The process involves understanding business principles along with analytical tools such as data visualisation, statistics, data mining, modelling, and more. It helps in bridging the gap between business and technology, and this is why an undergraduate degree like BBA Business Analytics is important. 

This programme equips students with analytical and data interpretation skills, proficiency in using business intelligence tools and business acumen. The students who are interested in this course should have an interest in business processes and IT knowledge and possess business development skills, logical reasoning, communication, leadership qualities and more.

Benefits of Pursuing BBA Business Analytics​

The BBA Business Analytics course is an excellent choice for gaining in-depth knowledge about technology and business operations. Here are the benefits of a BBA Business Analytics programme:

• Decision-Making: Business analytics is all about making smart decisions with the help of data. A professional analyst uses statistical tools to predict trends, identify patterns, and understand customer behaviour.
• Practical Experience: Another benefit of this course is gaining practical experience to tackle real-world problems in businesses. With various analytical and soft skills, students are prepared for the dynamic business environment.
• Analytical Skills: One of the biggest benefits of pursuing this programme is that students get to learn essential analytical skills. They acquire the ability to understand complex datasets with the help of analytical tools like statistical analysis, data mining, patterns, and much more. These skills are highly valued in various sectors.
• Entrepreneurship: Many Business Analytics students aim to become entrepreneurs. They would definitely benefit from pursuing this programme as it helps in developing the business acumen needed to become an entrepreneur.
• Job Opportunity: Last but not least, students will be prepared for an excellent career ahead. Their skills are valuable and transferable enough to be used in other sectors. They can easily command competitive salaries.

K.R. Mangalam University: The Best College In Delhi NCR

If you are planning to pursue a BBA Business Analytics course, choosing a college can be a tough task. Many universities and colleges offer this course, and K.R. Mangalam University is one of the best universities for the programme. Considered one of the best private colleges in the country, it’s located in Gurugram. The university is recognised by the University Grants Commission (UGC) and the All India Council for Technical Education (AICTE). 

KRMU offers a 3-year BBA Business Analytics programme with academic support of Ernst & Young (EY) designed to prepare students with necessary theoretical knowledge and practical skills to take up high-demand roles in a multitude of industries. Learn more details about eligibility, fee structure, and the admission process below.

Course Details

Course Name	BBA Business Analytics
Course Type	Undergraduate
Course Duration	3 Years
Admission Eligibility Criteria	Passed 10+2 or equivalent examination from any recognised board/university + A minimum of 50% aggregate marks
Programme Fee Per Year	Rs.2,10,000
Average Salary	4-9 LPA
Career Options	Data Analyst, Market Research Analyst, Risk Analyst, Business Analyst Manager, Data Scientist, Financial Data Operations

BBA Business Analytics Admission 2025​

Students can secure seats in the BBA Business Analytics programme at K.R. Mangalam University. After understanding the eligibility criteria for the course, you can proceed with the process below:

• You can initiate your application at admissions.krmangalam.edu.in
• The first round is the K.R. Mangalam University Entrance Exam (KREE)
• Appear in the faculty-led interview
• Upon a successful attempt in the above rounds, you will receive an admission letter
• You can immediately start your academic journey!

BBA Business Analytics Subjects

Check out the semester-wise syllabus of the Business Analytics programme.

Year 01 

Semester I	Semester II
Principles of Management	Design Thinking
Micro Economics	Data Visualization
Financial Accounting and Reporting	Cost and Management Accounting
Business Statistics	Economic Environment and Policy
Introduction to Data Analytics	Open Elective I
Minor I	MS Excel for Decision Making
Indian Knowledge System	MOOC
Commercial Laws	Minor II
	Club/Society

 

Year 02

Semester III	Semester IV
Managing Contemporary Human Resources	Research Methodology For Business
Minor III	Introduction to Financial Management
Machine Learning For Business	Enterprise Planning Analytics
Fundamentals of Marketing	Idea to Empire: A Project-Based Entrepreneurship Expedition
AI Tools for Business	Leadership and Team Building
Verbal Ability	Block Chain
Project Management	Open Elective II
Summer Internship / Research Project	Minor IV
GST and E Filing	Communication & Personality Development
Community Service

Year 03 

Semester V	Semester VI
Sentiment Analysis: Understanding Customer Satisfaction through Text Data	Strategic Management
General Awareness for Business	Business Ethics, Values & Corporate Governance
Predictive Analytics	Financial Analytics
Arithmetic and Reasoning Skills-II	HR Analytics
Minor V	Risk & Fraud Analytics
Sales and Customer Relationship Management	Minor VI
Summer Internship / Research Project	Negotiation

Why Choose K.R. Mangalam University?

K.R. Mangalam University understands the data-driven business world and hence offers a BBA Business Analytics programme to prepare students to give valuable inputs. Let’s understand why you should opt for KRMU for your undergraduate degree.

• With academic support from the world’s leading company, Ernst & Young (EY), students get a chance to train in specialised modules, work on live projects, and gain industrial expertise via practical sessions and real-time case studies. 
• The university offers a curriculum designed in consultation with business leaders and experts from Ernst  & Young.
• Students have the opportunity to participate in conferences, live projects, and industry visits organised by KRMU.
• To increase their technical experience, KRMU students can use industry tools like SAS, Tableau, and R.
• A BBA in Business Analytics is all about nurturing leadership qualities and startup ideas. For this, the university offers the Entrepreneurship and Incubation Centre and the Design Thinking Lab.
• KRMU organises special classes for IELTS, GMAT, TOEFL, and GRE examinations so the students can pursue higher studies abroad.
• Lastly, the university offers 100% placement assistance. We’ve collaborated with leading companies like IBM, Samatrix Solutions, Data Insights Group, and AnalytixPro for placement opportunities.

What is the Career Scope of a BBA in Business Analytics?

We have already discussed that there is a high demand for business analytics professionals, as most businesses are using a data-driven decision approach. The demand for such professionals has popped up in multitudes of sectors, including finance, technology, e-commerce, marketing, supply chain management, and more. Whether companies want to understand consumers’ behaviour and patterns or want to develop solutions to improve efficiency, hiring such professionals can be very beneficial. Let’s learn about the popular job options after a BBA in Business Analytics.

• Data/Business Analyst: A data or business analyst is responsible for collecting, analysing, and interpreting data. They identify growth opportunities and look for areas for improvement. They also collaborate with stakeholders to share findings, ensuring alignment and buy-in.
• Big Data Consultant: Big data consultants collect and sort huge datasets and analyse them to understand customer behaviour, market trends and rivals’ value chains. They also ensure data security and compliance.
• Information Manager: An information manager is responsible for managing the data flow. Besides overseeing projects and managing finances, these professionals also ensure the data is secure, accurate and accessible.
• Risk Analyst: A risk analyst identifies, assesses and mitigates the potential risks. Helping businesses make informed decisions, they are responsible for the health and stability of the company’s finances.
• Market Research Analyst: These professionals collect and analyse data to report and present it to the stakeholders. They also identify the market trends, monitor competitors’ performance, and develop strategies.

Conclusion

To conclude this, we would like to stress the fact that business analytics is a growing market with a lot of job potential. The modern business practice places a huge importance on data analysis while making decisions. So, all these students who are interested in choosing this career path can surely opt for BBA Business Analytics. The chances of career advancement and a high-salaried position will be further solidified if the course is pursued from a credible institution like K.R. Mangalam University. Take your step towards a successful career and join KRMU to become a part of the community today!

Also Read: BBA Admission 2025: Eligibility, Syllabus, Scope, Fee & More