The best thing about a digital marketing course after 12th is that, unlike engineering and medicine, it doesn’t require a specific academic background, which means students from any stream can pursue digital marketing courses. At K.R. Mangalam University (KRMU), the School of Management and Commerce offers different programmes in digital marketing. The university regularly updates its curriculum to align with evolving industry standards, ensuring it remains relevant in the fast-changing landscape of digital marketing.

In this blog post, let’s explore the best digital marketing course after 12th class and how KRMU could be the best option to choose for pursuing one. 

What is Digital Marketing?

The term ‘digital marketing’ refers to the promotion of products, services, brand, and more using the available digital channels and technologies like the internet, social media platforms, search engines, email, SMS, and even mobile apps (smartphone applications). It has become an important component of every business’s plan these days, as most of the products and services are tech-driven or require the use of technology (directly or indirectly). Digital marketing is one of the fastest growing fields all across the world.  

According to Safalta.com (an online education website), “Globally, the digital marketing and advertising sector is massive and expanding rapidly: in 2022 it was estimated at $531 billion, with forecasts predicting it will grow to $1.5 trillion by 2030.” – which means the field of digital marketing offers good growth and is an important subject to study.

Why is Digital Marketing Important?

In today’s tech driven world, digital marketing has become extremely important, as it helps the promotional messages to reach to a wider audience, with a possibility of high engagement as compared to the other mediums The use of internet as a technology has made it possible for even a single byte of data to reach to countless number of people across the globe. The best example of this could be a song uploaded on YouTube reaching billions of views, and that too in just a few hours with the help of digital promotion techniques. 

Digital marketing is important for several reasons. Firstly, it is data-driven, providing measurable results and valuable insights into the performance of campaigns and promotions. Secondly, it is highly cost-effective, making it a more efficient alternative to traditional marketing methods such as television or print advertising.

Why to Pursue Digital Marketing Course After 12th From KRMU?

Digital marketing courses involve a lot of key components like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, and many more. And, at K.R. Mangalam University, the faculty teaching digital marketing programmes are aware of all this, and always kept up to date, and so does our curriculum. This is one of the reasons why KRMU is preferred over other universities.  

kRMU has a team of highly qualified faculty members and professional advisors on the board who are industry experts, who can guide and help students whenever required with real time statistics, and information; the students also get to become the experts in this field.

Here are some key reasons why students should choose K.R. Mangalam University for pursuing courses related to digital marketing after the completion of their 12th class:  

State-of-the-Art infrastructure

The students have access to modern infrastructure, which includes well equipped labs where students can get to learn more about digital marketing courses and the software applications required for the same.

The best example of this is learning content management systems (CMS) like WordPress, designing software like Adobe Photoshop, Canva, and SEO applications like SEMrush, Ahrefs, Yoast, and many more. A well stocked library, and smart classrooms also help in providing an optimal learning environment for the students.

Holistic Development

The university focuses on the overall development of the students, and not just on rote learning or the bookish knowledge; we believe students should get hands-on experiences along with the theoretical studies. And, then the entire focus is not just on the education only, the students are encouraged to participate in other co-curricular activities, and they are given training on personality development, tech skills, and other important life skills, which won’t just help them with the academics, but in the overall life.

KRMU focuses on making the students ready for the real world.

100% Placement Assistance

The Career Development Centre (CDC) at K.R. Mangalam University assists the students regarding internships, and job placements. They also help in organising mock tests, and interviews to make the students get ready for the real life interviews, and job findings. The CDC team also offers aptitude training, engagement with top level professionals from the industry, and much more.

The CDC team uses different training and methodologies like: Quantitative Aptitude and Logical Reasoning, Soft Skills (Body Language, Professional Grooming & Etiquettes), and VARC (Verbal Ability and Reading Comprehension).

Strong Industry Connections

The university has a tie up with some top level brands globally which doesn’t only help the students with job placements, but also getting international exposure, and training as well. Selective students get a chance to get a fully sponsored international study trip to a prestigious European university as a part of summer school programme.

Also Read: Find the Top University for MBA in Digital Marketing

Digital Marketing Courses Offered by KRMU:

Let’s understand about the digital marketing subjects (and their course details) offered by K.R. Mangalam University:

BBA in Marketing

The course is focused on modern marketing principles and practices. It helps the students to understand consumer behaviour, market analysis, and digital marketing strategies. The students graduated from this course are well versed in creating impactful marketing strategies, drive brand growth, and lead innovative marketing initiatives as well.

BBA in Marketing Course Details

Duration: 3 Years

Programme Fee Per Year: Rs.1,85,000

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

 

BBA (Hons. / Hons. with Research) Marketing

The course provides a strong foundation in both fundamental, and core of the subject, along with a focus on research, and case studies. The programme also puts an emphasis on students developing entrepreneurship skills, and & business management expertise.

The syllabus is crafted in a way to teach skills in strategic planning, analytical abilities, effective communication, and time management.

BBA (Hons. / Hons. with Research) Marketing Course Details

Duration: 4 Years

Programme Fee Per Year: Rs.1,85,000

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

 

BBA (Digital Marketing) with academic support of IIDE**

IIDE – The digital school is Asia’s most trusted digital marketing institute and KRMU is proud to have a partnership with it for this course. The course blends the core principles of marketing management along with cutting-edge digital marketing & trends.

BBA (Digital Marketing) with academic support of IIDE Course Details

Duration: 3 Years

Programme Fee Per Year: Rs.2,05,000

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

 

BBA (Hons. / Hons. with Research) Digital Marketing with academic support of IIDE

It is a specialised undergraduate programme, which creates a perfect balance of business management principles, and new technologies, including digital marketing components like SEO, social media marketing, content marketing, data analytics, and e-commerce. The main focus of this course is online marketing techniques, data-driven decision making, and teaching the students about sales conversion concepts, and a lot more.

BBA (Hons. / Hons. with Research) Digital Marketing with academic support of IIDE Course Details

Duration: 4 Years

Programme Fee Per Year: Rs.2,05,000

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

 

Taking Admission in Digital Marketing Courses at KRMU:

If you’re wondering how to pursue a Digital Marketing Course After 12th and are interested in pursuing management & commerce programmes, K.R. Mangalam University is the best choice for you. We recommend checking the eligibility criteria first. Once the eligibility criteria are ensured, you need to follow the following steps to take admission at KRMU: 

• Visit admissions.krmangalam.edu.in to initiate the application
• Fill in the application form and pay the required application fee 
• Appear for an entrance exam, KREE (if applicable)
• Attend the faculty-led interview
• After a successful interview, you’ll receive the admission offer letter on your registered email ID
• Get enrolled

Conclusion

Pursuing a digital marketing course after 12th is one of the best decisions students can make, as the course has a high demand across various industries and offers lucrative career options. Unlike other programmes, it doesn’t even require a specific academic background (Science, Arts, Commerce), and it also offers flexibility and remote jobs along with keeping the students creatively updated. 

Students can enrol in K.R. Mangalam University to pursue a digital marketing course, as the university focuses on the holistic development of the students, provides state-of-the-art infrastructure which includes well-equipped labs with software and applications for students to help in their digital marketing learning, and the university has strong industry connections along with 100% job assistance.

FAQ

Some frequently asked questions regarding digital marketing and digital marketing course are as follows:

Compared to other courses, how is a digital marketing course better?

Every course, and programme offered by KRMU is the best in its own way. When it comes to digital marketing, the one thing that separates it from the other courses is that the courses’ eligibility doesn’t demand a specific academic background.

What are jobs available after pursuing digital marketing?

The list of possible jobs available after graduating from a digital marketing programme are as follows:

1. Digital Marketing Executive
2. SEO Specialist
3. Social Media Manager
4. Content Creator/Strategist
5. Google Ads & PPC Expert
6. Email Marketing Specialist

How is digital marketing better than traditional marketing?

Digital marketing is better than traditional forms of marketing as it is cost effective; more affordable and data driven. It provides measurable results and insights to optimise campaigns.

Is work flexibility and remote jobs available for a graduate in Digital Marketing?

Yes. Many digital marketing jobs are remote-friendly. The graduates can work as freelancers or start their own digital marketing agency.

How is new media and digital marketing different?

While both of them are closely related, the major difference is that New Media is a broad term that refers to digital forms of communication and content, while digital marketing is a strategic approach to promote products/services using digital channels.

Also Read: BBA in Digital Marketing: Eligibility, Subjects, Fee and Scope