Business Analytics is an approach to using business intelligence tools, analysing, and transforming datasets to tackle business challenges, enabling organisations to improve productivity and performance. Many businesses rely on analytics to enhance operational efficiency and identify areas for improvement. As many organisations make data-driven decisions, the importance of business analytics is constantly expanding. Pursuing the best business analytics courses instills profound knowledge and business expertise in students.
For students, studying the right business analytics course provides them with crucial knowledge and tools to make thoughtful decisions. The scope of business analytics is extensive, offering lucrative career opportunities across various industries such as healthcare, finance, education, IT, e-commerce, etc. In this blog post, we will understand “what is business analytics,” types of business analytics, along with exploring the scope of business analytics.
Scope of Business Analytics in India
Many businesses in India require skilled business analytics professionals, making it a top choice among students. The scope of business analytics is vast. It is one of the most versatile careers, offering multiple career paths in diverse fields, including both the private and public sectors. Organisations use business analytics to reduce risks and make better decisions to enhance productivity. Additionally, business analytics assists organisations in improving and enhancing consumer experiences.
There are four types of business analytics: Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Predictive Analytics. Graduates of business analytics courses can choose lucrative career paths such as:
- Business analyst
- Data analyst
- Supply chain analyst
- Statistician
- Chief data officer
- Big data analyst, consultant
- Data architect, marketing analyst
- Quantitative analyst
- Application architect
- Market research analyst
- System analyst
- Chief technology officer
- Management consultant
Business Analytics Programmes at K.R. Mangalam University Situated in the heart of Gurugram, K.R. Mangalam University (KRMU) stands among the best colleges in India offering BBA (Business Intelligence & Analytics) and BBA (Hons. with Research) (Business Intelligence & Analytics) programmes. The university offers excellent learning facilities for students, allowing them to thrive in the future.
One of the prime reasons for studying at this university is that it is highly committed to providing excellent education and extensive research facilities for students under the guidance of Samatrix and IBM experts, where they engage in extensive research facilities. Pursuing these programmes at KRMU not only offers promising career opportunities but also imparts invaluable life skills that are highly sought-after in current industries.
BBA (Business Intelligence & Analytics)
The BBA (Business Intelligence & Analytics) curriculum at K.R. Mangalam University is specifically designed to impart all-inclusive knowledge by incorporating industry-relevant modules. This ensures students are well-prepared to meet the current demands of industries. Below is the year-wise curriculum divided into 6 semesters:
Year 01
|
Semester I |
Semester II |
|
Management Thought and Application |
Human Behaviour At Work |
|
Financial Reporting and Analysis |
Statistics & Computational Data Analysis |
|
Business Application Of Economics |
Marketing For Contemporary Business |
| Introduction to Artificial Intelligence, Business Intelligence, Data Analytics |
Minor II |
| Office Management & Secretarial Practice |
MS Excel for Business |
| Minor I |
Value-Added Course |
| Value-Added Course |
Open Elective |
Year 02
|
Semester III |
Semester IV |
|
Human Capital Management |
Research Methodology For Business |
|
Minor III |
Minor IV |
|
Life Skills for Leaders I |
Life Skills for Leaders II |
| Extension Activities |
Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics |
| Extension Activities |
Open Elective |
| Open Elective |
Business Intelligence Tools |
| Critical and Design Thinking |
Value Added Course |
| Machine Learning For Business |
Summer Internship |
Year 03
|
Semester V |
Semester VI |
|
Strategic Orientation For Business |
Laws Governing Companies In India |
|
Data Visualization |
Case Studies and Projects |
|
Life Skills for Leaders III |
Ethics, Values & Corporate Social Responsibility |
| Business Mathematics |
Risk & Fraud Analytics, Supply Chain |
| Minor V |
Minor VI |
| Evaluation of Summer Internship |
BBA (Hons. with Research) (Business Intelligence & Analytics)
The BBA (Hons. with Research) (Business Intelligence & Analytics) curriculum is specifically designed to impart all-inclusive knowledge with extensive research opportunities by incorporating industry-relevant modules. This ensures students are well-prepared to meet the current demands of industries. Below is the year-wise curriculum divided into 8 semesters:
Year 01
|
Semester I |
Semester II |
|
Management Thought and Application |
Human Behaviour At Work |
|
Financial Reporting and Analysis |
Statistics & Computational Data Analysis |
|
Business Application Of Economics |
Marketing For Contemporary Business |
| Introduction to Artificial Intelligence, Business Intelligence, Data Analytics |
Minor II |
| Office Management & Secretarial Practice |
MS Excel for Business |
| Minor I |
Value-Added Course |
| Value-Added Course |
Open Elective |
Year 02
|
Semester III |
Semester IV |
|
Human Capital Management |
Research Methodology For Business |
| Minor III |
Minor IV |
|
Life Skills for Leaders I |
Life Skills for Leaders II |
|
Extension Activities |
Strategy and Consumer Behavior Analytics-Product wise & Finance Analytics |
|
Extension Activities |
Open Elective |
| Open Elective |
Business Intelligence Tools |
|
Critical and Design Thinking |
Value Added Course |
| Machine Learning For Business |
Summer Internship |
Year 03
|
Semester V |
Semester VI |
|
Strategic Orientation For Business |
Laws Governing Companies In India |
|
Data Visualization |
Case Studies and Projects |
|
Life Skills for Leaders III |
Ethics, Values & Corporate Social Responsibility |
| Business Mathematics |
Risk & Fraud Analytics, Supply Chain |
| Minor V |
Minor VI |
| Evaluation of Summer Internship |
Year 04
|
Semester VII |
Semester VIII |
|
Business Environment in India |
Dissertation / Industrial Project |
|
Cross Culture & Global Management |
|
|
Statistical Software Lab |
|
|
Minor VII |
|
|
Minor VIII |
How To Start a Career in Business Analytics?
Candidates who are wondering about building a career in business analytics should meet certain eligibility requirements. Several colleges in India offer business analytics courses; you need to research thoroughly in order to take admission to your desired college. Here are the eligibility requirements to pursue business analytics courses in India:
- Candidates must have acquired a degree in computer science, business, or any related field.
- Candidates must have passed their 10+2 examination with a minimum aggregate score of 50%. (A background in commerce or mathematics is often preferred, but not mandatory.)
Candidates aspiring to enter the field of business analytics should focus on learning essential tools such as Python, Excel, and SQL and can enhance their knowledge by pursuing online certification courses offered by various platforms. Building a strong foundation is crucial, and candidates should create a portfolio that showcases their analytical skills and knowledge. To expand their professional network, they should attend industry webinars – either online or offline—and connect with professionals on LinkedIn. Finally, candidates can kickstart their careers by applying for entry-level jobs or internships to gain valuable practical experience.
Conclusion
The scope of business analytics is extensive; students can make careers in diverse areas of industries. Every career and field is worth pursuing if you are a career-minded person and have certain goals in your life to achieve. If you are aiming for a better role in a reputed organisation, then pursuing the best business analytics courses is the right option and worth it for you. The demand for business analytics professionals is constantly rising with technological advancements, as organisations increasingly rely on data-driven decision-making to gain a competitive edge.
By equipping yourself with the necessary skills and knowledge, you position yourself at the forefront of this dynamic field. Moreover, the interdisciplinary nature of business analytics allows for opportunities in sectors ranging from finance and healthcare to marketing and operations. Investing in your education in business analytics not only opens doors to numerous job opportunities but also empowers you to make impactful contributions to your chosen industry.
Frequently Asked Questions
What are the career options after business analytics?
There are several career options available after business analytics such as operations analyst, data scientist, marketing analyst, consultant, product analyst, data architect, marketing analyst, quantitative analyst, application architect, market research analyst, and system analyst.
What are the benefits of pursuing business analytics courses?
Learning business analytics skills are highly valued by various businesses in India. There are prime benefits to pursuing the best business analytics courses, such as improvement in decision-making, strong practical skills, lucrative earning potential, career flexibility, great career options, clear business insights, and effective analysis of data.
What are the types of business analytics?
There are four kinds of business analytics:
- Descriptive analytics
- Diagnostic analytics
- Predictive analytics
- Predictive analytics
What are the top colleges offering the best business analytics courses?
Some of the top colleges that offer the best business analytics courses are K.R. Mangalam University, IIM Bangalore, IIM Calcutta, IMS Preschool, IIM Indore and IIM Ranchi.
