An MBA in digital marketing has become one of the most sought-after postgraduate programmes. Recognised not only in India but around the globe too, it is the top priority for digital marketing professionals today. Keeping its importance in mind, the blog highlights an overall look at the course and the top university for MBA in digital marketing.

Overview of MBA in Digital Marketing

MBA in digital marketing is a 2-year programme focusing on digital marketing tools and trends, including Search Engine Optimisation (SEO), Content Marketing, Search Engine Advertising, Social Media Marketing and more. Aiming to expand from the traditional strategies, this postgraduate programme seamlessly integrates them with modern marketing tactics. The students pursuing this programme will be able to learn about up-to-date technologies and trends.

To be eligible for the MBA in digital marketing programme, the students are required to meet the following criteria:

• The candidate should have a bachelor’s degree or equivalent degree from a recognised university.
• The candidate must have secured a minimum of 50% aggregate marks.

K.R. Mangalam University: The Top University for MBA in Digital Marketing

You would be surprised to know that there are more than 6,000 business schools that offer MBA degrees in India. Amongst the best MBA colleges in India for digital marketing, K.R. Mangalam University (KRMU) comes out at the top. Becoming a leading educational institution, KRMU has curated the MBA programme in collaboration with Imarticus Learning, an educational institute that offers online courses and programmes to help people advance their careers.

Course Details

Admission Process

The digital marketing MBA admission process requires only 6 simple steps.

• Visit www.krmangalam.edu.in and apply for the MBA in digital marketing programme
• Pay the application fee
• Take the K.R. Mangalam Entrance Examination (KREE)
• Appear for the faculty-led interview
• After a successful completion, you will receive the admission offer
• Get enrolled to achieve your dreams

Programme Structure

Get a detailed look at the semester-wise topics of KRMU’s MBA in Digital Marketing programme:

Year 01 

Year 02 

MBA in Digital Marketing Scope in India

The career scope of pursuing this programme is vast. The marketing industry is still in the developing stage in our country, and there are job opportunities in tech companies, corporate departments, social media platforms and e-commerce fields. The course gives graduates a comprehensive knowledge of advanced digital marketing tools and techniques. 

Some of the top benefits of an MBA in digital marketing are as follows.

• This MBA course offers in-depth knowledge to navigate the marketing industry.
• The candidates attain specialised skills such as social media marketing, data analyses, content creation, and more.
• It highlights and improves the leadership and entrepreneurial skills of the candidates.
• The digital marketing field offers well-paying salaries with an average of Rs 5-8 lakhs per annum.
• This programme opens many doors and networking opportunities with industry experts.

Conclusion

The MBA in digital marketing is the most preferred programme for students interested in the marketing industry. This postgraduate course allows candidates to get their dream job and hone their leadership qualities. With thousands of colleges and universities, K.R. Mangalam University has become the top university for MBA in digital marketing. It offers a curriculum designed in collaboration with industry experts. With the help of the Entrepreneurship & Incubation Center, Design Thinking Lab, Live Projects, Global Exposure, Internships, and Placement Opportunities, K.R. Mangalam University will lead you to a successful future.