Business analytics is a method of using data to understand the past performances of a business and also analyse it to predict the future trends, which can help the business to make better decisions to earn profit. This helps the businesses to make better and more informed choices and offer the most valued products & services in the market. By analysing data, a business gets to uncover patterns, trends, and insights that might not be immediately notable.
Different types of business analytics help businesses to identify their areas for improvement and optimise processes, which can ultimately make them cost-efficient and help them make strategic business decisions. K.R. Mangalam University (KRMU), Gurgaon, offers the Bachelor of Business Administration (BBA) in Business Analytics, as well as BBA (Hons. / Hons. with Research) courses. In this blog, we will discuss these programmes, along with their fees, syllabus, scope and more.
Types of Business Analytics
In layman’s terms, Business Analytics is a set of technologies used for solving business problems using analysis of data, statistical models, and respective quantitative methods available and applicable to particular problems. The success rate of these analytics depends majorly on the quality of data available and also on the determination of the exact business goal.
Following are the different types of business analytics:
Descriptive Analytics
It is one of the simplest forms of data processing, using current and historical trends and their relationships. It is used to describe an event, a phenomenon, or an outcome. The best examples use reports on inventory and sales figures.
Diagnostic Analytics
It is a type of data analytics which focuses on understanding the root causes of events, patterns, or the abnormalities in the historical data. Instead of going into what happened, diagnostic analytics focuses on why it happened, trying to find the underlying factors and reasons.
Predictive Analytics
This type of analytics uses data, different types of statistical algorithms, machine learning and even artificial intelligence at times to predict the future from the historical data. The main goal of this analysis is to provide the probabilistic assessment of the future outcomes and behaviours.
Prescriptive Analytics
It is a type of analytics that focuses on determining the best course of action for a particular situation. It’s kind of disaster management for the businesses, making them well prepared for the real-life problems that a business can face. It makes the company ready and well-equipped to counter the situation.
Also Read: BBA Business Analytics: Scope & Career Opportunities
BBA in Business Analytics from K.R. Mangalam University
The syllabus of BBA in Business Analytics is carefully designed to provide students with a complete knowledge of the subject, especially technical and analytical proficiency. They teach the importance of business analytics and its significance. KRMU offers this course in two different types that are as follows:
BBA (Business Analytics) with academic support of Ernst & Young (EY)
This programme helps the students to understand the field of data gathering, analysis, interpretation, and visualisation. It also equips the students with the knowledge and skills necessary to make well-informed decisions, which helps with the company’s success. The course is offered in partnership with Ernst & Young.
| Duration: 3 Years | Programme Fee Per Year: Rs 2,10,000 (as per 4th of June, 2025) | Eligibility Criteria: The student must have passed 10+2 or an equivalent examination from any recognised board/university with a minimum of 50% aggregate marks. |
The Business Analytics course syllabus at KRMU is as follows:
YEAR 01
| Semester 1 | Semester 2 |
| Principles of Management | Design Thinking |
| Financial Accounting and Reporting | Cost and Management Accounting |
| Introduction to Data Analytics | Open Elective I |
| Indian Knowledge System | MOOC |
| Microeconomics | Club/Society |
| Business Statistics | Data Visualization |
| Minor I | Economic Environment and Policy |
| Commercial Laws | MS Excel for Decision Making |
| – | Minor II |
YEAR 02
| Semester 3 | Semester 4 |
| Managing Contemporary Human Resources | Research Methodology For Business |
| Machine Learning For Business | Enterprise Planning Analytics |
| AI Tools for Business | Leadership and Team Building |
| Project Management | Open Elective II |
| GST and E Filing | Communication & Personality Development |
| Minor III | Introduction to Financial Management |
| Fundamentals of Marketing | Idea to Empire: A Project-Based Entrepreneurship Expedition |
| Verbal Ability | Blockchain |
| Summer Internship/Research Project | Minor IV |
| Community Service | – |
YEAR 03
| Semester 5 | Semester 6 |
| Sentiment Analysis: Understanding Customer Satisfaction through Text Data | Strategic Management |
| Predictive Analytics | Financial Analytics |
| Minor V | Risk & Fraud Analytics |
| Summer Internship/Research Project | Negotiation |
| General Awareness for Business | Business Ethics, Values & Corporate Governance |
| Arithmetic and Reasoning Skills-II | HR Analytics |
| Sales and Customer Relationship Management | Minor VI |
BBA (Hons. / Hons. with Research) (Business Analytics) with academic support of Ernst & Young (EY)
This programme focuses on a broad spectrum of modules, such as financial reporting and analysis, business applications of economics, marketing for contemporary business, statistics, and computational data analysis. This course too is offered in partnership with Ernst & Young; EY is one of the leading industries in assurance, tax, and transactions.
| Duration: 4 Years | Programme Fee Per Year: Rs 2,10,000 (as per 4th of June, 2025) | Eligibility Criteria: The student must have passed 10+2 or an equivalent examination from any recognised board/university with a minimum of 50% aggregate marks. |
The Business Analytics course syllabus is as follows:
YEAR 01
| Semester 1 | Semester 2 |
| Principles of Management | Design Thinking |
| Financial Accounting and Reporting | Cost and Management Accounting |
| Introduction to Artificial Intelligence, Business Intelligence, Data Analytics | Open Elective I |
| Indian Knowledge System | MOOC |
| Microeconomics | Club/Society |
| Business Mathematics | Power BI, Python and SQL |
| Minor I | Economic Environment and Policy |
| Commercial Laws | MS Excel for Business |
| – | Minor II |
| Summer Internship—I |
YEAR 02
| Semester 3 | Semester 4 |
| Managing Contemporary Human Resources | Research Methodology For Business |
| Statistics & Computational Data Analysis | Enterprise Planning Analytics (IBM) |
| AI Tools for Business | Leadership and Team Building |
| Project Management using MS Excel | Open Elective II |
| GST and E Filing | Communication & Personality Development |
| Minor III | Introduction to Financial Management |
| Fundamentals of Marketing | Entrepreneurship Development |
| Verbal Ability | Machine Learning For Business |
| Summer Internship/Research Project | Minor IV |
| Community Service | Summer Internship-II |
YEAR 03
| Semester 5 | Semester 6 |
| Operations Research | Strategic Management |
| Data Visualization | Financial Analytics |
| Arithmetic and Reasoning Skills-II | Risk & Fraud Analytics |
| Summer Internship/Research Project | Negotiation |
| General Awareness for Business | Business Ethics, Values & Corporate Governance |
| Sales and Customer Relationship Management | HR Analytics |
| Minor V | Minor VI |
YEAR 04
| Semester 7 | Semester 8 |
| Organisational Structure, Culture and Design | BBA (Hons.) in Business Intelligence and Analytics (BBA BIA) |
| Supply Chain Analytics | Qualitative Research Methods |
| Minor VII | Geopolitical Implications on Business |
| Marketing Research | Cybersecurity |
| Blockchain | Minor Project |
| – | Business Intelligence and Analytics |
| – | Dissertation |
| – | Multivariate Research |
| – | Minor VIII |
| – | Generative AI |
Business Analyst Scope in India
- Business Intelligence Analyst: Average Salary: ₹8,00,000 per year*
- Market Research Analyst: Average Salary: ₹7,50,000 per year*
- Data Analyst: Average Salary: ₹7,40,000 per year*
- Risk Analyst: Average Salary: ₹7,05,965 per year*
- Data Scientist: Average Salary Range: ₹10-36 lakhs per year*
- Digital Marketing Analyst: Average Salary: ₹6,35,000 per year.*
Note: This data is collected from the internet and the actual salary may vary.*
Why Choose KRMU to Pursue a BBA in Business Analytics?
K.R. Mangalam University offers several standout features in its BBA in Business Analytics programme, making it a top choice for aspiring business professionals. Some of the key highlights include:
- International Exposure: Selected students get a chance to go in a fully paid international summer school programme for 2-3 weeks at prestigious European universities.
- Industry Tools Training: The students get hands-on learning with tools like SAS, Tableau, and R. KRMU believes in not just focusing on theory, but also gaining practical knowledge.
- Corporate Connect: The university organises guest lectures, seminars, and events with top-level experts in the industry who are always available to help and guide the students. Every year top companies, MNCs and organisations visit the university campus for placements, offering students good internships and placement opportunities.
- Certifications: Training in design thinking, risk analytics, predictive/prescriptive analytics, and corporate awareness is provided to students from the university.
- Highly Qualified Faculty: The university has top-level and highly educated faculty members who have expertise in their respective fields and are available to mentor the students throughout their time on the campus.
Admission Process for BBA in Business Analytics at KRMU
If you’re wondering how to get a BBA in Business Analytics degree and are interested in pursuing management & commerce courses, K.R. Mangalam University is the best choice for you. We recommend checking the eligibility criteria first. Once the eligibility criteria are ensured, you need to follow the following steps to take admission at KRMU:
- Visit admissions.krmangalam.edu.in to initiate the application
- Fill in the application form and pay the required application fee
- Appear for an entrance exam, KREE (if applicable)
- Attend the faculty-led interview
- After a successful interview, you’ll receive the admission offer letter on your registered email ID
- Get enrolled
Conclusion
A BBA in Business Analytics provides a good opportunity for the student in their career growth, as well as the opportunities that are also endless once graduated. K.R. Mangalam University, one of the top universities in Delhi NCR, offers the course in two formats: one with (Hons.) and the second one (Hons. with Research). The former is a three-year course, but the latter with research is four years; the students get to study different types of business analytics during their time at the campus.
Also Read: BBA Business Analytics: Admission, Syllabus, Fee & Scope
Business Intelligence focuses on past and present data to inform the current decisions & operations, while on the other hand, Business Analytics goes further by studying the historical data to predict the future of the companies and help them to earn profits. A Data Scientist collects a large number of datasets to study and analyse, then predict the future outcomes of a business. EY helps with training in fintech specialisation modules through classroom sessions, and students also get an opportunity to engage in hands-on sessions and real-time case studies.FAQs
What is the difference between Business Intelligence and Business Analytics?
What does a Data Scientist do?
How does academic support from Ernst & Young (EY) help the students?
