CAREER DIVERSITY OFFERED BY AN MBA DEGREE IN MARKETING

Masters in Business Administration or MBA has always been one of the most sought-after degrees. MBA is one of the best options to build your career, and the best part is that it allows the flexibility of participation. No matter if you have pursued science, humanities, or commerce for your undergraduate education, you are eligible to join an MBA course. And when we talk of an MBA degree, there are various majors within management education that you can take up. However, of all the MBA majors, marketing has almost always received much higher owing to its wide scope and range of opportunities that it extends to its pursuers. Moreover, the shift of business parameters and operations has always remained one of the key reasons for such high preference given to the marketing major.

With competition increasing exponentially day by day, most of the businesses today look for productive marketing strategies and prefer hiring professionals who have the skills to implement and execute those tactics to aid in the growth of their business. No wonder, students of MBA marketing always receive greater value and spotlight in the job market.

Here, in this article below, we, at the K.R. Mangalam University, will be shedding light on some of the brightest career options that an MBA degree holder with marketing major can look forward to.

Brand Manager

From the myriad of options available in the market for MBAs with a marketing major, brand management is one of the most rewarding career choices. Brand promotion has become the centre of the peripheral business strategies aimed at carving a niche for the brand in concern in the market.

Remembering one name out of the thousands that a person comes across everyday is the magic of branding. MBAs with marketing major hold the right skills and expertise to redefine the market value of an enterprise through its brand establishment. From FMCGs to e-commerce industries, brand managers hold the key to success and sustenance.And, MBA in marketing keeps the doors wide open to such a rewarding career.

Sales Manager

A target-oriented, goal-driven, and rewarding career option to look for after finishing your MBA in marketing would be this one. Sales is aconventional, yet an important aspect of boosting business directly, and MBAs with marketing major are considered the best to handle such a delicate vertical. From manufacturing industries to the service industries, every domain of business directly or indirectly recruits employees to take care of this lateral that is directly related to their growth in ROI. Having a degree in MBA marketing would surely help you grab the post of a sales manager which is a white-collar and well-paid job as well.

Market Research Analyst

Marketing is all about knowing the dynamism of the market accurately and being capable of using its strength to reap the benefit. MBA marketing courses offer a vivid insight into the tit-bits of the market operations, which, in turn, makes sure that every student having a degree in marketing learns to analyze the ever-evolving tendencies of the market laterals analytically. Hence, MBA marketing students turn out to be the best as market research analysts, for which the market offer multiple career opportunities to them.

Digital Marketing

Digital marketing is the demand of the day, and without it, no business can survive the highly competitive market. MBA marketing courses also instill in the students the skills and expertise to implement the digital marketing strategies successfully. Therefore, MBA marketing students naturally experience a good demand in the market, and often get absorbed as a digital marketing manager. From managing the social media platforms to taking care of the traffic of the brand, digital marketing managers remain responsible for several dimensions of the business, which are critical determinants of their future prosperity and growth.

At K.R. MangalamUniversity, a Top Ranked MBA University in Haryana, we understand the importance of marketing in the 21st-century business landscape, and hence leave no stones unturned in training and prepping up our students for the same. We consider it as our prime responsibility to make our students ready for the world of tomorrow. And hence, while keeping up with the changing requirements of the global markets, we, at KRMU, have always ensured to keep our curriculum, infrastructural facilities, and methods of teaching progressive and at par with the international standards. Most of our MBA alumni are placed in leading firms today and are making us proud across the country as well as abroad.